Snackable content lasts just a few seconds. It is meant to grab the attention of the viewer and have them eager to come back for

more. By producing snackable content you can help your business get found, grab consumers’ attention and drive traffic to your site!

SYNECORE

Follow us on Twitter @SyneCoreTechRead our Blog at engage.synecoretech.com

http://www.synecoretech.comSources:

http://www.skyword.com/contentstandard/blog/tweetworthy-content-marketing-statistics-by-the-numbers/

http://www.huffingtonpost.com/diana-graber/kids-tech-and-those-shrinking-attention-spans_b_4870655.html

http://www.mediaispower.com/the-six-elements-of-snackable-content/#sthash.xKPovcNW.dpbs

http://smartblogs.com/wp-content/uploads/2013/03/SSS_Infographic_3-27.pdf

https://medium.com/content-marketing-edge/snackable-content-298d0d2ceaf5

http://blog.hubspot.com/marketing/the-purpose-of-repurposing-content

20 SECONDS“The average Internet user

leaves a webpage after just a mere 10-20 seconds”

SNACKABLE

SEARCHABLE

SHAREABLE

“Searchable content captures the passions and pain points of the consumer and is optimized with trending keywords, boosting the

content’s search ranking.”

“Shareable content serves as the root of discussions across social

channels. This content is compelling enough for the reader

to share with his network of friends and followers.”

“Snackable content is made for the on-the-go consumer who

needs answers to his questions in a moment’s notice. When done

right, snackable content leaves the consumer hungry and eager for

more.”

Three Ways to Make Your Content Successful

Reasons to Reuse Old Content

Take content from an old eBook and make an infographic

Take a video and create a Vine

Take a series of images and turn them into a GIF

Snackable content is designed to be bite size nuggets of information that can be quickly consumed, understood and shared.

Videos, quotes, infographics and memes are all good examples of content that can be made snackable.

VIDEOS QUOTES INFOGRAPHICS MEMES

Twitter Pinterest Vine

Social Media Sites that Produce Snackable Content

What is Snackable Content?

In 2013

8seconds

In 2000

12seconds

Length of Human Attention Span

Source: http://smartblogs.com/wp-content/uploads/2013/03/SSS_Infographic_3-27.pdf

The increasing use and dependability of mobile devices over time has rewired our

brains making it tougher to concentrate. In the year 2000, the length of a human

attention span was roughly 12 seconds. By 2013, it had fallen to just 8 seconds.

Reusing content by changing the format is a great way to peak the interest level of your content strategy.

Currently we are living in the age of information overload. People are time poor, which creates a lack of

attention to lengthy content. Sites like Twitter, Pinterest and Vine allow their audience to choose quick and useful information that is relevant to them, which

creates high levels of user engagement.