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WordPress SEO for haters
SEO
"the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines"
– Rand Fishkin, founder and former CEO of Moz
{Search engine optimisation}
SEM
"the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising."
– Wikipedia
{Search engine marketing}
How does SEO make you feel?
Angry
Confused
Bored
Snake oil salesmen
SEO “Gurus”
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Experts in WordPress development
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WordPress development Hackney, WordPress development London, WordPress development South-East, WordPress development UK
Why is SEO important?
The web is powered by search
A business case for SEO
A business case for SEO
WordPress SEO
• URLs • Titles • Headings • Images • Sitemaps • Breadcrumbs • Site speed
The basics
URLs
yoursite.com/keyword-goes-here
yoursite.com/?p=123
URLs
URLs
Titles
Titles
Titles
Titles
• wp_title() • use in theme • filter for better results • used by SEO plugins
Titles
• Unique • Descriptive • Brief (under 70 chars)
Headings
<h1>Page title</h1>
• used to prioritise and structure content
• 1 x <h1> per page • avoid excessive use • use keywords sparingly
Image alt
<img src=“img/image.png” alt=“Description of image”>
• Descriptive • Brief • Don’t stuff with keywords!
Image alt
alt=“cheap affordable best bikes london”
alt=“Team Sky’s 2014 Pinarello Dogma 65.1”
XML sitemaps
Information for search engines about your site’s structure, content, and update
frequency.
• Plugins to the rescue! • Submit to search engines
Breadcrumbs
Home > Recipes > Desserts > Gingerbread
• Good for users and bots • Helps determine structure • Plugins can help • Usually requires some
custom code
Site speed
Google loves fast websites
• Clean, efficient code • Images • Caching • Hosting
Content is King
In summary
• SEO is important
• it isn’t about tricking search engines, it’s about helping them
• it doesn’t have to have a negative effect on your website
In summarybetter websites
good SEO
Thank you
Head to http://keithdevon.com/seo-for-wordpress/
for more
@keithdevon