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Blog post expanding on this is on the Lightspeed Venture Partners India blog here: http://bit.ly/SuOdr0
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NewCo Technologies Pvt LtdOctober 2012
2
What We Do
Content: One or two sentences on what you do, whom you do it for and the key benefit.
Dumb it down, keep it simple. Goal is just to orient investors to the category you are in.
Voice track: Perhaps embellish with a factoid or two.
Examples:
"#1 web- and mobile-based restaurant guide in India"
"The largest online marketplace for B2B trading of electricity in India"
"BillmeLater for bill payments"
"The leader in cloud spend management software, enabling organizations to spend
smarter and save money"
3
Investment Highlights
Content: List 3-5 reasons that investors should invest. Be specific, not generic. Don't
say things like " Most experienced team" or "Large market" - these are too generic.
Voice track: Hit the main points, don't read every single thing on the page
Examples:
"Team has 40 years of collective experience in ecommerce and payments, with
successful stints at Buy.com, Paypal and Flipkart"
"Product is 3 months into beta testing, has 5000 active users and is trending to
40% month-on-month retention."
"Distribution pipeline developing well - have signed #2 bank in India with 56M
customers and two other banks in negotiations"
"MAUs growing at 30% per month for last 6 months, now @ 150k MAUs, targeting
2M by March 2013"
4
25 Years of Experience inConsumer Financial Services
Title above is only illustrative, customize it to your project
Content: Show name, photo, only key experiences relevant to this specific project.
Voice track: Don't go chronologically through everybody's career and academic
background. Talk only about experiences that are directly relevant to your current
project.
5
Product Demo
Content: Show the product (live, as much as possible), have canned video or
screenshot as backup
Voice track: Take <5 minutes to go through this from an end-user use-case
perspective, not a feature/benefit walkthrough. Highlight a couple of key differentiators.
If mobile, use on-screen emulator.