CONSUMING

CULTURES

Training

October, 2014

By HEGAZI ,GHERISSI, Y.

PhD Philosophy

Leadership development

COURSE OBJECTIVES

learn what cultural intelligence means

Demonstrate that Cultural Intelligence is often learned and

improved upon according to person maturity

learn cultural intelligence’s function at work

Understand the meanings of motivation and perseverance

within multi-ethnic contexts

COURSE DESCRIPTION

Course helps to :

Develop capability to understand and adapt to cultural diversity in the

work place

Identify areas of improvement of cultural intelligence

introduce concepts that will teach us how to conceive different cultures,

and how to use our cultural intelligence to succeed in the workplace.

ACTIVITIES TO CARRY OUT THE PLAN

Understand the meanings of motivation and persistence within cross-cultural contexts

Know what global workers need to do to be effective in the global marketplace

Motivation

Motivation is related to values, preferences and goals

There are many challenges that face people dealing with diverse cultures. And that’s require CQ , perseverance and drive to understand different cultures

Persistence

Determination to learn defines learning as a critical CQ development

Persistence to learn contributes to surpass obstacles

More informational knowledge are not enough to accept other cultures

INFORMATIONAL KNOWLEDGE

A global worker needs self-assurance, devotion and perseverance to involve new cultures such as values that associate identities , goals and motivation.

Motivation

creates the action

Values

are produced by the individual choice

Individuality

identifies our desires and concentrates the efforts on how to make it possible

Goals

investigating what we want to accomplish in the future . p64

BEHAVIORAL BASIS OF CQ

Defines the appropriate behaviors occurring diverse cultures and lead

to recognize behavioral homonyms such us :

Learn how to display right behaviors in the presence of different

cultures

understand behavioral homonyms statuses and how to distinguish

them

BEHAVIORAL CULTURAL NTELLIGENCE

increases our skills to observe, recognize, and act suitably in

intercultural meetings. Someone with effective behavioral CQ has great

capacities to express him-self both orally and physically (body

language) .

Persons with high social communication can recognize indirect cultural

symbols from others and can adapt themselves to communicate with

people from other cultures in a relaxed manner.

It’s essential for the first time to understand the culture- specific

behaviors that vary in sense and terminologies across cultures

BEHAVIORAL HOMONYMS

Confusing are behavioral homonyms. These are behaviors

that sound and look alike, but have very different and

sometimes opposite meanings.

Example : In the Middle East by tribes , it’s a tradition to

organize a collective feast on honor of guests and if you

are invited you must accept invitation and eat well. If you

don’t accept or don’t eat well, hosts can be offended

UNDERSTAND CULTURE SPECIFIC BEHAVIORS

Cultural habits have universal behaviors and specific meanings in :

2. Conversing and communicating

3. Acting

4. Treating

5. Eating and drinking

6. Traveling

7. Trading

CULTURE SPECIFIC BEHAVIORS

1- intimate contacts such as hand- shakes, kissing or hugs

2- laws such as abortion rights, treatment of gender etc.

3- conversational styles

4- Tones quality, vocalization, and verbal contestants p. 89

CULTURE INTERACTIONS

Mechanisms build sympathies and alertness

that formulate CQ behavior such us :

Informational

Cultural awareness

Cultural sensitivity

DIVERSITY MANAGEMENT (DM)

DM is a wide-ranging approach of managerial structure that recognize the cultural differences between groups of employees and the differences of payments according hierarchy as stipulated in the organizational policies

Questions to be considered

How successful cultural issues did you accomplished ?

Are you able to adapt your verbal and non-verbal behaviors to social norms in presence of varied cultures ?

How is your level of your behavioral CQ ?

Working effectively in culturally diverse work place requests :

Knowledge in definitions of management diversity

Trainings in diversity management

UNDERSTAND TODAY TRENDS IN THE GLOBAL MARKET

It’s imperative to understand the strategies

of effective global duties such as :

New global markets beyond borders related

food and services

Advanced technologies in transportation and

communication

Shifting & restructuring the world’s working

populations

WORKING EFFECTIVELY IN CULTURALLY DIVERSE WORK

PLACE

Understanding definitions of management

diversity and identifying trainings in diversity

management

Duties are dispatched according to the result

of the redistribution of the working

population around the globe. And CQ is

reported as gain that increases business

productivity and professionalism’s

Most corporations involve themselves in the

global market. Most of people want to join

global work assignment and frequently need

CQ to adapt themselves to another culture.

TYPES OF GLOBAL ASSIGNMENT

Getting a work abroad due to lack of local position related

capacities in a specific area

Spreading knowledge in creation and processes

Developing international executives with a global approach

Developing strategic alliances and multi-cultural

coordination

INFLUENCES OF GLOBAL ASSIGNMENT

Installing an organizational culture across populations

Developing high technology and managerial skills

Increasing opportunities across populations and

decreasing conflicts

GAINS OF CREATING PROFESSIONALS GLOBAL GROUPS

Global groups recognize and affront challenges that improve the quality

of work with global teams

Global Teams are achieving shared goals through CQ that allow them

to understand people’s work tendencies

corporations count today a great number of people with diverse

experiences

Scientists recommend today to increase distinctiveness that create

effective multi-cultural global teams

RISKS OF CULTURAL GENERALISATIONS

Generalizations sometimes kept people back and make them convinced about their sufficient knowledge toward culture, and researchers state that people are generally acting without restrictions and that CQ (idiosyncratic actions) is not considered by human general spontaneities .

However high CQ stipulate that individual actions can be illustrated from cultural shapes . Scientifics affirm that knowing manners to interact with people of other cultures is among the successful factors of communication among global teams.

DEVELOPING HIGH-PERFORMING GLOBAL TEAMS

Globalization develop team goals and the

work with groups work creates useful

criterions and recompense the efforts of the

team’s

USING THE GR X 2 = T FORMULA

Performance illustrates the following formula :

GR X2 = T

G = Goals

R = Roles

R = Rules

T = Trust and commitment

Clear goals define roles for each member of the team who

operate in the right way that respect cultural understanding

of each member group.

HOW TO MEASURE GLOBAL LEADERSHIP ?

It’s essential to understand what global leadership requires

and how to recognize the successful managerial process

Consequently global leadership use the same tactic of the CQ

that allows to identify the individual inclinations. And leadership

in fact associates relationship and influence of workers in the

shared orientation of management

•Furthermore , CQ in global leadership is

using to create products conceived &

approved by various cultures and

compliant to the global marketplace .

GLOBAL LEADERSHIP PROCESSES

Formulating a global vision

Adjusting global vision to various cultures

Planning , budgeting and scheduling in function of local

organizations

Scheming the local managerial structure

Motivating local organizations

Monitoring and controlling local’s performance

ASSESSING SUCCESS

Leader behavior must be adaptable to different cultures in all situations and reaching goals depends on leader attitude toward indigenous culture of his team work

However researchers state that leaders must appreciate diversity in the work place and in the legal system

Furthermore global leaders regulate their leadership styles to the norms of their employees culture and leaders must vary their managerial manner according to workers culture

CONSUMING CULTURES

Docks well states that understand and apply cultural intelligence in the

work place is essential to gain employees trust and defying challenges.

Consequently globalization requests to achieve a cultural strategic

thinking that identify the areas of improvement and improve behaviors.

Furthermore he recommends to follow steps below, such us :

You should know the components of cultural intelligence

You should have some idea of its benefit & challenges

Make sure you understand how the work place and CQ relate when

considering the global market

Understand how to achieve cultural strategic thinking (CST)

VARIETY OF SOLID PRODUCTS CREATES FLEXIBILITY

Changes = Threats and opportunities

Changes that threaten leaders:

Rapid change (e.g. growth of social media; growth of internet)

Monopolization

Continuous reporting

Time to expand understanding

Doing more with less resources

Neglect of team

Losing touch & followers

CHANGE CAN AFFECT

Professionalism that can lead to frustration

Distinctiveness and affecting budgets

Leadership can affect culture in operating

according time and engagement

Vision can blur the business orientation

Motivation can be challenged by being too tired

Devotion to work can be make in question

Creativity will loose competitiveness

LEARNING INNOVATION IS A PERPETUAL

CHALLENGE

Innovation in education continues to reshape managerial systems and reforms in function of :

New technologies

Economic collapse

Demographics

Globalization

Distressed environment

Leaders are always looking for practical solutions

in how to deliver better results in lower costs.

Consequently they Want to help public services in disciplined way that sustain practical innovation projects and influence policy on public services.

THE ROLE OF COMBINED LEARNING

Accelerate change and achieve successful goals

Technology transform all aspects of our lives

Knowledge is reported increased and doubled in the technology of communication since the past 10 years and is doubling every 18 months according to the American Society of Training and Documentation (ASTD) Gonzalez 2004.

Learning at distance and technology facilities in education beyond borders surpassed the teachers roles

Social networking like Facebook now has 500 million users . And 43% of age 9-13 have a profile on a social networking site. It is now a raised area that made people close to their ideas and enable to revolt , like in the Arab world last Summer. Major organizations now have a website plus Facebook plus Twitter

GLOBALIZATION : COLOSSAL IMPLICATIONS

Strategic alliances (IT & lower-cost producers in the world market).

Jobs can be quickly transferred from one side of the world to another.

Consumers and scientists look around the world for the best.

Competitiveness and high skills at a top

Globalization includes education , mobile students and online learning

Increasing the understanding of multi-cultural practices and reformulating cultural values

THE DREAM OF WELL-BEING AROUND THE GLOBE

to learn how to live better and consume less environmental resources

and redevelop the contexts of life." Ezio Manizini, Polytechnics of Milan

Our life has changed by technologic facts like Google, Skype,

Wikipedia, I player etc..

How we buy our consumer goods and how create relationships and

sustain them. It’s seen by researchers as distortion between our real

life and life online . And many people don’t see any variance

what are the most powerful arguments for change

changes in family structure and the sense of instant pleasure

New technology decrease educators roles ?

SCIENCES DENUNCIATE THE MODERNISM IN THE

CONSUMER CULTURE

St Thomas Aquinas showed how society has changed and virtues &

vices changed also. The science confirm that anti-social behavior is

immoral such as :

Temperance = self-restraint

It’s in fact denunciate the inevitable modernism in the consumer

culture, and moderation is seen as a vice.

For example big businesses in the United States spend over a trillion

dollars a year on marketing. This is shows the supremacy of the

market. And if we are living a weak situation It is due to marketing that

control our life and public policy.

However it is reported that our world view shows at least 25% of people

in Western nations as creative minds . And in comparison with the

statistics in the 1960s it was less than 5%.

People are reported disappointed with consumerism, social

inequalities, self-satisfaction. They care about the environment,

relationships, peace, social justice, and self‐expression. And social

movements evolve in a way that change people in their thinking and in

the manner to understand the world .

2011 APPA Conference - Adelaide - Australian Primary

Principals

2011 APPA Conference - Adelaide - Australian Primary

Principals

BIBLIOGRAPHY

•Australian Primary Principals – 2011 APPA Conference – Adelaide

www.appa.asn.au/index.php/conferences/2011-adelaide

•Dockswell David , Randie– Distractions that consume our

consciousness 2009- www.dockswellrealty.com/about_me.asp

•Earley P. Christopher , Ang Soon and Tan Joo- seng -CQ

Developing Cultural Intelligence at Work 2010 –

•http://www.libreriauniversitaria.it/developing-cultural-intelligence-at-

work/book-uk/