EastFirst Entertainment

A MOVEMENT TO RESTORE THE PRIDE AND GLORY OF Purvanchal - Bihar - Jharkhand via Audio - Visual Medium

OBJECTIVE OF THE COMPANY

“To make visually appealing, economically Feasible and socially relevant, entertaining films in indigenous languages of our region. To draw a larger line infront of what our region and identity is witnessing from last 2 - 3 decades via cinema. It will help us get rid of vulgarity especially from Bhojpuri Cinema and regressive representation of our area in Hindi Cinema. On the other hand it will create livelihood for several thousands.

INCORPORATION OF COMPANY

In this plan, we are constantly adding people and we plan to add 2000 people

with investment of Rs 2 crore, i.e. Rs 10,000 per head.

COMPANY WILL START WITH THE SHARE CAPITAL OF 2 CRORE RUPEES. COMPANY WILL BE REGISTERED WITH THE REGISTRAR OF COMPANY. EACH INVESTOR WILL BE PROMOTER OF THE COMPANY AND WILL HOLD 7500 SHARES OF COMPANY. THERE WILL BE A LOCKING PERIOD OF 5 YEARS.

AFTER FIVE YEARS, ANY PROMOTER MAY EXIT WITH HIS/HER SHARE. HIS/HER SHARE WOULD BE THE PERCENTAGE OF HIS/HER HOLDING IN CAPITAL. FOR EXAMPLE, AFTER FIVE YEARS IF COMPANY HAS RESERVE OF 5 CRORES, HE/SHE WOULD GET 18,750 RS (7500*2.5). PLEASE NOTE THE STARTING CAPITAL OF COMPANY WAS 2 CRORES AND IN FIVE YEARS IT IS 5 CRORES. WHICH IS 2.5 TIMES OF THE INITIAL CAPITAL.

FIRST YEAR BUSINESS PLAN - IN FIRST YEAR, COMPANY WILL PRODUCE ONE MAITHILI AND ONE BHOJPURI FILM AND APPROXIMATE COST WILL BE 2.0 CRORES. INCOME PROJECTION- COMPANY IS EXPECTED TO EARN BETWEEN 1 TO 2 CRORE WITH AVERAGE BUSINESS BUT WE HAVE KEPT CONSERVATIVE TARGET OF 50 LAKHS ONLY.

SECOND YEAR BUSINESS PLAN – PRODUCTION OF TWO BHOJPURI FILMS ONE SANTHALI FILM AND PUBLICATION OF ONE BHOJPURI JOURNAL MONTHLY. INCOME PROJECTION- ONE AND HALF CRORES.

THIRD YEAR BUSINESS PLAN - PRODUCTION OF TWO BHOJPURI FILMS AND TWO BHOJPURI SERIALS. PUBLICATION OF ATLEAST FIVE BHOJPURI BOOKS WITH BHOJPURI/MAITHILI/MAGAHI/AWADHI/SANTHALI MAGAZINE. INCOME PROJECTION- THREE CRORES.

FOURTH YEAR BUSINESS PLAN – PRODUCTION OF TWO BHOJPURI FILMS, TWO BHOJPURI SERIALS AND ONE HINDI FILM. PUBLICATION OF ATLEAST 20 BHOJPURI BOOKS WITH MAGAZINE AND PUBLICATION OF BHOJPURI/MAITHILI NEWS PAPER.INCOME PROJECTION- FIVE CRORES.

FIFTH YEAR BUSINESS PLAN - PRODUCTION OF TWO BHOJPURI FILMS, TWO BHOJPURI SERIALS AND ONE HINDI FILM. PUBLICATION OF ATLEAST 20 BHOJPURI BOOKS WITH MAGAZINE AND PUBLICATION OF BHOJPURI NEWS PAPER. INCOME PROJECTION- FIVE CRORES.

TO BE CONSERVATIVE WE KEEP THIS TARGET ONLY 10 CRORES.NOW THE EQUITY CAPITAL OF COMPANY WILL BE RISEN FIVE TIMES AND NET VALUE OF EACH PROMOTER WILL BE 7500 * 5 = 37500 RS.

IF ANYONE WISHES TO EXIT FROM COMPANY HE/SHE CAN TAKE THIS AMOUNT. BUT THE FASTER APPRECIATION OF INVESTMENT WILL START FROM SIXTH YEARS AND ONWARDS. IF WE ARE ABLE TO ACHIEVE THIS TARGET, MORE INVESTOR WILL BE READY TO INVEST IN COMPANY AND EACH SHARE WILL GET PREMIUM WHICH WILL VARY FROM 5 TO 10 WHICH MEANS THE VALUE OF EACH INVESTOR WILL WE FIVE TIMES MORE (37500*5=187500).

SIXTH YEAR AND ONWARDS BUSINESS PLAN- PRODUCTION OF TWO BHOJPURI FILMS, TWO HINDI FILMS, MAITHILI AND WE CAN TRY OUR HANDS ON MAGAHI ALSO, INCORPORATION OF BHOJPURI /MAITHILI CHANNEL, INCORPORATION OF FINANCIAL SERVICES COMPANY AND SOFTWARE COMPANY. AT THE END OF TEN YEARS, COMPANY NET WORTH MIGHT CAN GO UPTO 100 CRORES AND COMPANY WILL GO FOR PUBLIC OFFERING. SINCE THE BUSINESS WOULD BE GROWN 50 TIMES , EACH PROMOTER INVESTMENT VALUE WOULD BE (7500&50=375000).

COMPANY SHARES WILL BE LISTED ON PREMIUM OF TEN, ATLEAST WHICH MEANS THE REAL WORTH WOULD BE (375000*10=3750000). IF SHARES ARE LISTED ON PREMIUM OF TWENTY , THEN THE WORTH OF EACH PROMOTER WOULD BE 75 LAKHS RUPEES.

THIS INITIATIVE IS NOT ONLY FOR BUSINESS BUT PRIORITY IS TO GET BACK THE PRIDE OF OUR

MOTHER LANGUAGE AND ITS CAUSE FOR OUR IDENTITIES (PURVANCHAL - BIHAR - JHARKHAND).

TO CLEAN UP THE DIRT AND HEAL THE WOUNDS. SINCE WE PEOPLE ARE SUFFERER AND THERE IS NO END OF THIS PLIGHT IN SIGHT, THIS COMMERCIAL ASPECT IS ADDED TO MAKE BHOJPURIYA PEOPLE ECONOMICALLY SOUND AND TO STOP THEIR MIGRATION. OUR OBJECTIVE IS TO CREATE SUCH ATMOSPHERE IN OUR NATIVE PLACE, THAT PEOPLE FROM OTHER PARTS OF COUNTRY COME TO WORK THERE AND OUR PEOPLE WILL NOT SUFFER IN THE HANDS OF OTHERS. CREATING LIVELIHOOD WITH PRIDE REMAINS ARE TAG LINE.FOR ALL BHOJPURIYA LOVING PEOPLE, 10,000 RISK IS MUCH LESSER THAN THE PAIN AND INSULT WE ARE FACING TODAY.

WHY THIS PLAN WILL WORK

• THE POPULATION TALKING IN BHOJPURI/MAITHILI/MAGAHI/ANGIKA/BAJJIKA/ SANTHALI AND AWADHI IS MORE THAN THE TOTAL POPULATION OF USA.• THE REQUIREMENT FOR BUDGETS IN THE LANGUAGES OF THESE FILMS ARE NOT MUCH.• SANTHALI AND MAITHILI ARE RECOGNIZED LANGUAGES THAT GIVES US SOPS FROM CENTRAL GOVERNMENT• THERE ARE MULTIPLEXES IN JHARKHAND, EASTERN UP AND COMING UP MORE IN BIHAR. • THE RECOVERIES WONT BE TOUGH TO DO.• THE MARKETING COST WILL NOT BE MUCH.• IN THE INTERNATIONAL CIRCUIT, OUR FILMS WILL BE MORE POPULAR BECAUSE OF THE TERRAIN IN WHICH OUR FILMS WILL BE MADE, WHICH IS RAW AND UNEXPLORED.

MARKETING AND DISTRIBUTION

MARKETING/DISTRIBUTION FOR SANTHALI/MAITHILI

AS FOR NOW THE MAITHILI, SANTHALI AND BHOJPURI FILM WHICH ARE MADE DOESNT TARGET EDUCATION SECTION OFPEOPLE. THIS IS THE CHALLENGE WE HAVE AND THIS IS THE CHANGE WE NEED.

ONE OF THE MOST IMPORTANT TASKS FOR THE FILMS UNDER EFE/CFM IS TO TAKE THESE FILMS TO INTERNATIONAL FILMFESTIVALS LIKE CANNES, BERLIN, LOCARNO, TORONTO, NEW YORK, IFFI – GOA, NATIONAL AWARDS, ETC. THIS WILL NOTONLY GIVE US RESPECT BUT ALSO REVENUE. THIS WILL HELP US TO REGAIN THE LOST PRIDE, GLORY AND ADD NEW AUDIENCE WITH OUR FILMS. JUST LIKE HOW MARATHI CINEMA HAS DONE TO ITSELF.

MAITHILIA ND SANTHALI LANGUAGES AND THEIR AUDIENCE IS LIMITED IN BIHAR, JHARKHAND NEW DELHI AND NEPAL . FOR SANTHALI, ITS ONLY JHARKHAND AND CERTAIN PARTS OF CHATTISGARH.

FOR MAITHILI THE DISTIRBUTION AND MARKETING WILL HAPPEN ONLY IN BIHAR JHARKHAND, NEPAL AND NEW DELHI. SOCIAL MEDIA, REGULAR MEDIA WILL BE OUR MAJOR PUBLICITY POINTS, PART FROM THE TRADITIONAL HOARDINGS, POSTERS, LOCAL TV CHANNELS AND RADIO CHANNEL TIE UP FROM DARBHANGA, RANCHI AND NEPAL WILL HELP US PROMOTE.

EITHER WE WILL GO WITH OUR OWN DISITRIBUTION LICENSE OR WOULD GIVE IT TO ONE OF THE FEW TRUSTED DISTRIBUTION PARTNERS.

ProjectsREGISTERED TITLE FOR CFM

1. MITHILA MAKHAAN PRIVATE LIMITED – MAITHILI2. GAWAIYYA – BHOJPURI3. HUL – SANTHALI4. MANTU JADUGAR – BHOJPURI/HINDI5. HEMA TIRKI – SANTHALI/ENGLISH6. LAUNDA – BHOJPURI (REMAKE OF MARATHI NATRANG)7. ARA – PATNA – ARA – BHOJPURI8. PANCHI – HINDI/MAGAHI

MORE PROJECTS WILL BE INCLUDED AS AND WHEN WE WILL GET IDEAS. THE ABOVE MENTIONED NAMES ARE NOT THE SEQUENCE IN WHICH WE WILL MAKE THE FILMS, THEY ARE THE TITLE OF THE SCREENPLAY WE ARE WORKING ON.

SO WE REQUEST AND INVITE ALL PEOPLE FROM VARIOUS PARTS OF GLOBE AND INDIA, ESPECIALLY BHOJPURIYA PEOPLE TO COME AND JOIN US IN OUR MISSION TO BRING BACK THE GLORY OF OUR HOLY MOTHER LANGUAGES. 10,000 IS THE MINIMUM AMOUNT TO JOIN THIS, WHICH HAVE KEPT FOR STUDENTS AND PEOPLE WHO HAVE RECENTLY JOINED JOBS. DESIRABLY, WE ARE LOOKING FORWARD FOR PEOPLE WHO COME UP WITH INVESTMENTS FROMRS 50,000 AND ABOVE. THE RETURN WILL BE IN PROPORTION TO INVESTMENT.

Thanks