IMAGE REPUTATION

Is builtYou have to create and promote an image. It is very much something you build to show others.

Is earnedA reputation is something you gain over time through your actions. It is very much what people see in you. 

Is a costYou pay to create it and you pay to project it. And the more image-conscious your market, the more it may cost.

Is an assetBecause it has to be earned, reputation is an asset. Build a strong reputation and it will help see you through tough times.

Is fastBecause image is a relatively independent sibling, you are able to change to satisfy market trends with great speed. 

Is carefulReputation has a more complex structure, being a combination of people, actions and who it builds relationships with.

Is opportunisticImage will change, often quite quickly, to take advantage of market trends. Image is competitive by nature.

Is industriousReputation appears more self-assured. Reputation devotes its efforts to bringing stability to the parent company.

TYPICAL IMAGE TOOLS REPUTATION TOOLS

Advertising Promotions Direct mail Competitions

Corporate socialresponsibility programmes

Strategic sponsorships

Media outreach (consistent press releases)

Internal corporate counsel

In psychology, an attitude is an expression of favor or disfavor toward a person, place, thing, or event (the attitude object). Prominent psychologist Gordon Allport once described attitudes "the most distinctive and indispensable concept in contemporary social psychology.".[1] Attitude can be formed from a person's past and present.[2] Key topics in the study of attitudes

include attitude measurement, attitude change, and attitude-behavior relationships.

Definitions[edit]

Social Psychology[edit]

The definition of attitude allows for one's evaluation of an attitude object to

vary from extremely negative to extremely positive, but also admits that

people can also be conflicted or ambivalent toward an object meaning that

they might at different times express both positive and negative attitude

toward the same object. This has led to some discussion of whether individual

can hold multiple attitudes toward the same object.[3]

An attitude can be as a positive or negative evaluation of people, objects,

events, activities, and ideas. It could be concrete, abstract or just about

anything in your environment, but there is a debate about precise definitions.

Eagly and Chaiken, for example, define an attitude as "a psychological

tendency that is expressed by evaluating a particular entity with some degree

of favor or disfavor."[4] Though it is sometimes common to define an attitude

as affect toward an object, affect (i.e., discrete emotions or overall arousal) is

generally understood to be distinct from attitude as a measure of favorability.[5] Attitude may influence the attention to attitude objects, the use of categories

for encoding information and the interpretation, judgement and recall of

attitude-relevant information.[6] These influences tend to be more powerful for

strong attitudes which are easily accessible and based an elaborate

knowledge structure.[7] Attitudes may guide attention and encoding

automatically, even if the individual is pursing unrelated goals.

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at·ti·tude   ( t -t d , -ty d )n.1. A position of the body or manner of carrying oneself: stood in a graceful attitude. See Synonyms at posture.2.a. A state of mind or a feeling; disposition: had a positive attitude about work.b. An arrogant or hostile state of mind or disposition.3. The orientation of an aircraft's axes relative to a reference line or plane, such as the horizon.4. The orientation of a spacecraft relative to its direction of motion.5. A position similar to an arabesque in which a ballet dancer stands on one leg with the other raise

d either in front or in back and bentat the knee.

[French, from Italian attitudine, from Late Latin aptit d , aptitdin-, faculty; see aptitude.]

at ti·tu di·nal (-t d n- l, -ty d -) adj.

at ti·tu di·nal·ly adv.

The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.

attitude (ˈætɪˌtjuːd)

n

1. the way a person views something or tends to behave towards it, often in an evaluative way

2. a theatrical pose created for effect (esp in the phrase strike an attitude)

3. a position of the body indicating mood or emotion

4. a hostile manner: don't give me attitude, my girl.

5. (Aeronautics) the orientation of an aircraft's axes in relation to some plane, esp the horizontal. See also axis11

6. (Astronautics) the orientation of a spacecraft in relation to its direction of motion

7. (Ballet) ballet a classical position in which the body is upright and one leg raised and bent behind

[C17: from French, from Italian attitudine disposition, from Late Latin aptitūdō fitness, from 

Latin aptusapt]

ˌattiˈtudinal adj

Collins English Dictionary – Complete and Unabridged © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003

at•ti•tude (ˈæt ɪˌtud, -ˌtyud) 

n.

1. manner, disposition, feeling, position: a cheerful attitude.

2. position or posture of the body appropriate to or expressive of an action, emotion, etc.: a threatening attitude.

3. the inclination of the three principal axes of an aircraft relative to the wind, to the ground, etc.

4. Slang. a testy, uncooperative disposition.

[1660–70; < French < Italian attitudine < Late Latin aptitūdō aptitude]