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Modern communication tools of public companies Warsaw, 28 March 2012 Piotr Biernacki

Innovation in communication of public companies - summarizing the 2nd stage of the ZSE V SEG contest

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This presentation summarizes assessment of investor relations websites of public companies listed on the Warsaw Stock Exchange and the NewConnect Alternative Trading System taking part in the 5th edition of the Golden Website Contest organized by the Polish Association of Listed Companies. The author is juror in the 2nd stage of the contest, in the Innovative Communication category.

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Page 1: Innovation in communication of public companies - summarizing the 2nd stage of the ZSE V SEG contest

Modern communication toolsof public companies

Warsaw, 28 March 2012 Piotr Biernacki

Page 2: Innovation in communication of public companies - summarizing the 2nd stage of the ZSE V SEG contest

#investor relations

#presentations

#design

Associate Director @

This presentation was delivered during Polish Association of Listed Companies’ conference on summarising the 1. and 2. stage of the Golden Website contest (5th edition). The author was member of the 2. stage jury in the Innovations in Communication category. The information in the presentation, all data, statistics and comments refer to public companies listed on the Warsaw Stock Exchange and NewConnect Alternative Trading System

Page 3: Innovation in communication of public companies - summarizing the 2nd stage of the ZSE V SEG contest

IR websites of WSE companies

best

We’ve checked

54

Page 4: Innovation in communication of public companies - summarizing the 2nd stage of the ZSE V SEG contest

use in IR communication tools developed after

2000

37%

Page 5: Innovation in communication of public companies - summarizing the 2nd stage of the ZSE V SEG contest

use in their communication

audio or video

26%

Page 6: Innovation in communication of public companies - summarizing the 2nd stage of the ZSE V SEG contest

use social media

in investor relations

19%

Page 7: Innovation in communication of public companies - summarizing the 2nd stage of the ZSE V SEG contest

know what social media are

but don’t use them in IR

13%

Page 8: Innovation in communication of public companies - summarizing the 2nd stage of the ZSE V SEG contest

deliver to their investors financial data in

2%

XBRL

Page 9: Innovation in communication of public companies - summarizing the 2nd stage of the ZSE V SEG contest

Why?

Page 10: Innovation in communication of public companies - summarizing the 2nd stage of the ZSE V SEG contest

Warsaw

Many companies think investors will remain their shareholders only because they are attracted to public companies listed on the Warsaw Stock Exchange. In reality you can’t tie investors to one particular capital market. They will transfer their assets to markets where they find interesting investments and best access to information

Page 11: Innovation in communication of public companies - summarizing the 2nd stage of the ZSE V SEG contest

http://www.naszmodel.gpw.pl/

The Model Investor Relations Web Service created in 2008 helped many young companies in their first steps on the public capital market and in internet investor relations

The communications in the internet has changed a lot till 2012. The Model needs to be renovated and accompanied by education on the IR website best practices

Page 12: Innovation in communication of public companies - summarizing the 2nd stage of the ZSE V SEG contest

© Piotr BiernackiThis presentation uses artwork of several authors, including i.a. works by whyamiKeenan (Flickr), Flemington Precast & Supply L.L.C.; - detailed information available from the presentation’s author.No part of the presentation may be copied or used in any other purpose then the reader’s personal educational purpose.

@piotrbiernacki

www.drivingtrust.com

[email protected]

+48.693.330.003

Thank you :-)