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Presentation by Carlo Vuijlsteke of Flanders DC for the 7th ERRIN workshop in the European PLACES-project (http://www.openplaces.eu) in Ljubljana (Oct. 26, 2011)
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Making Creativity Happen Flanders District of Creativity
CARLO VUIJLSTEKE – ERRIN PLACES WORKSHOP - OCTOBER 26, LJUBLJANA
Challenges ahead…
Population in Europe is aging…
1960
2060
… > 14 year
65 < year
> 14 year 65 < year
Environmental changes…
Cultural changes…
Strength= Creativity
Innovation driven economy
Pro
sper
ity p
er c
apita
Productivity driven economy
Strength= Efficiency
Factor driven economy
Strength= Low cost
China & India
Flanders
Finland?
Wanted: a new economic model
Out of the 6.9 billion people on earth…
36% live in China and India
By 2020…
> 59% will live in Asia < 10%
will live in Europe
More than the factory of the world…
From a market place to a market space
2.8 million Emails sent every second
140 million Tweets per day
Too many choices…
3 Crucial questions
• “Can a computer do it faster?”
• “Can someone overseas do it cheaper?”
• “Is what I’m offering in demand in an age of abundance?”
- Daniel Pink, A Whole New Mind
“Human creativity is the ultimate economic resource”
- Richard Florida, Rise of the Creative Class
One way of innovation…
New product Science/Technology
Science Technology
Society Market
Creativity Culture
Arts
• New product • New service • New process • New business model • New answers • …
More ways of innovation…
Creative people cluster
The role of cities and regions
WHAT DO WE DO?
Our mission
Make entrepreneurial Flanders more
creative
Make creative Flanders more entrepreneurial
Target groups
CREATIVE REGION
Policy
Organisation
Individual Think creative
Allow & support creativity
Set the framework
Activities
Research Inspire Activate
Build knowledge
Scientific research on entrepreneurial creativity
Inspire
Inspiring Events & Talks
Activate
Generate creative ideas
Create awareness
Activate
Coworking space
Coworking network
Activate
Creative Tools
Creative Industries
I-POD
I-CREATIVE
One strategy
Stimulate entrepreneurship
Enhance Crossovers
INTERNATIONAL PROJECTS
Districts of Creativity Network
Reverse mission
CREATIVE TOOLS Last November the Creative Tools project was launched by Flanders DC together with CIDA, Chamber of Commerce of Terrassa and Creative Tampere.
This Leonardo da Vinci transfer of innovation project wants to address two subjects: How can you make the entrepreneurial class more creative? How can you make the creative class more entrepreneurial?
Goodies for the toolbox EXPERIENCE BASED BUSINESS DEVELOPMENT Provide local and regional public sector business consultants with knowledge of and insight into creative business approaches and the dynamics of experience-based business development
Enable business consultants to support and inspire local companies to bringing creative approaches into the company, its marketing and product development processes.
Carlo Vuijlsteke Project Manager – Creative Industries [email protected] Twitter: @cvuijlst
Thank you!