CUTTING

THROUGH THE

FOG OF WAR

MilitaryWest Point, USMC,

Asia & Mid East,Intelligence Community

Private Military CompanyTech + Human Ops + Warfighting.Scaled across Iraq, Afghanistan,

Lebanon, Syria, Pakistan, Africa, SE Asia…

1992 - 2003 2003- 2007 2008 - 2014 2015

Angel100+ Deals

Lyft, Postmates, Wish, Angellist, Styleseat, Klout, Zenpayroll, Livefyre, Quizup,

Plated …

VCSeed Deals $500k to $1M

Growth checks $20M+

SHARING ALL DEALS ON AngelList

Paige Craig

Well Defined Targets:i.e. “On Demand Mobile Apps”

Undefined targetsi.E “Any startup”

Hunting

Trading Trapping

Farming

OutboundActivity

InboundActivity

Four Methods to Find Deals

HUNTING

Activity: OUTBOUNDTarget: UNKNOWN

• Meet everyone > scan

for targets > Drill in

• Search Online & Offline

• Hunt in your backyard

first

Hunting

TRADING

Activity: OUTBOUNDTarget: DEFINED

• Have “target” in mind

(Thesis / ideas /

startups)

• Meet investors

• Share First / Trade Later

Trading

TRAPPING

Activity: INBOUNDTarget: DEFINED

• Set Bait:

• Share Ideas

• Host events

• Judge Hackathons

• Act Fast

Trapping

FARMING

Activity: INBOUNDTarget: UNKNOWN

• Pays off over long time

• Invest expertise,

money, resources

• Help founders,

accelerators, schools…

Farming

Well Defined Targets:i.e. “On Demand Mobile Apps”

Undefined targetsi.E “Any startup”

Hunting

Trading Trapping

Farming

OutboundActivity

InboundActivity

DEAL PROCESS OVER TIME

Well Defined Targetsi.e. “On Demand Mobile Apps”

Undefined targetsi.E “Any startup”

Hunting

Trading Trapping

Interlyne

Mobstreams

Farming

RUMR

OutboundActivities

InboundActivities

TARGET CONFIRMATION

Five Questions

1. Would I start a company with them?

2. Do I love what they’re doing?

3. Will I add value?

4. Can they have a major impact?

5. Is this the right time for this idea?

Target Confirmation

ArenaVC.com@arenavc

Paige Craig@paigecraig

paige@arenavc.com