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This is the presentation from a webinar we presented on 7/22/09. Our goal was to help illuminate the means to breaking through all of the financial noise and presenting a compelling opportunity to the investment community that will get noticed. In short, how we approach IR today. Please feel free to contact us to learn more about our firm and how we can help you reach your IR goals. For a recording of the presentation click: http://target3.com/resources.php
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Reaching Your IR GoalsReaching Your IR Goals in Today’s Changing Worldy g g
©2009 Target 3 Communications
Reaching Your IR GoalsReaching Your IR Goals in Today’s Changing Worldy g g
©2009 Target 3 Communications
How do I get noticed, attract new investmentattract new investment,
and keep investors loyal?
The right messageThe right messageTo the right peopleTo the right peopleThe right wayg y
Crafting your message
Perfect your story
Make it compelling
Most goals: 894 in 1,487 gamesMost goals, including playoffs: 1,016 in 1,487 regular season and 208 playoff gamesMost goals, one season: 92 in 1981–82, 80-game scheduleMost goals, one season, including playoffs: 100 in 1983–84, 87 goals in 74 regular season games and 13 goals in 19 playoff gamesMost goals, 50 games from start of season: 61 in 1981–82 (October 7, 1981 to January 22, 1982, 80-game schedule) and 1983–84 (October 5, 1983 to January 25, 1984), 80-game scheduleMost goals, one period: 4 (Tied with 10 other players) February 18, 1981Most assists: 1,963Most assists, including playoffs: 2,223Most assists, one season: 163 in 1985–86, 80-game scheduleMost assists, one season, including playoffs: 174 in 1985–86, 163 assists in 80 regular season games and 11 assists in 10 playoff gamesMost assists, one game: 7 (tied with Billy "The Kid" Taylor) done three times -- February 15, 1980; December 11, 1985; February 14, 1986Most assists, one road game: 7 (tied with Billy Taylor) December 11, 1985Most points: 2,857 in 1,487 games (894 goals, 1,963 assists)Most points, including playoffs: 3,239 in 1,487 regular season and 208 playoff games. (1016 goals, 2223 assists)Most points, one season: 215 in 1985–86, 80-game schedule (52 goals, 163 assists)Most points, one season, including playoffs: 255 in 1984–85; 208 points in 80 regular season games and 47 points in 18 playoff gamesMost overtime assists, career: 15Most goals by a centre, career: 894Most goals by a centre, one season: 92 in 1981–82, 80-game scheduleMost assists by a centre, career: 1,963Most assists by a centre, one season: 163 in 1985–86, 80-game scheduleMost points by a centre, career: 2,857Most points by a centre, one season: 215 in 1985–86, 80-game scheduleMost assists in one game by a player in his first season: 7 on February 15, 1980Highest goals-per-game average, one season: 1.18 in 1983–84, 87 goals
And persuasive in 74 gamesHighest assists-per-game average, career (300 min.): 1.321 -- 1,963 assists in 1,487 gamesHighest assists-per-game average, one season: 2.04 in 1985–86, 163 assists in 80 gamesHighest points-per-game average, one season (among players with 50-or-more points): 2.77 in 1983–84, 205 points in 74 gamesMost 40-or-more goal seasons: 12 in 20 seasonsM t ti 40 l 12 f 1979 80 t 1990
Some tools are essentialessential
Traditional Investor Materials
•Company positioning statements that resonate with investors
Materials
•Press release campaign that tell a story, with each news event simply another chapter. Timing to address investor concerns as well as business, technology concerns
•Corporate Strategic Profile includes p gthe information an investor wants to decide to make his first investment
• Investor PowerPoint Presentation• Investor Section of the website
ComprehensiveEasy to navigatey gKeeps you on the company website
New Media Investor Tools
• Twitter – For quick alerts.
Investor Tools
• StockTwits - Twitter for traders• Seeking Alpha – Blog aggregator;
ex analysts use it; 4 million usersex-analysts use it; 4 million users per month, 25% are institutions
• Wikinvest – Financial portal of Corporate Profiles
• Slideshare – Share your IR presentationpresentation
• Docstocs – Share your annual report, etc.
Your investor is out there
How to connect?
Define your target i tinvestors
Database targetingDatabase targeting
Communicate the MessageCommunicate the Message
Trade & Mass Media PublicationsMedia Publications
Current business participants
Conferences
R d hRoadshows
Virtual Investor PresentationsPresentations
Web 2.0: MassiveWeb 2.0: Massive IR Opportunities
ubiquitous onlinefinance tools
Seeking Alpha: exchangingSeeking Alpha: exchanging financial information
Timelyinformation
Share your i f tiinformation
Execution is crucial…c uc a
…Always focus on investor expectations
Err on the side of transparency
Keep your story movingmoving
Reach your IR goals
In sum focus on
The right message
In sum, focus on
The right messageTo the right peopleTo the right peopleThe right wayThe right way
Our team:Dedicated to achieving g
your IR Goals
Case study
THANK YOU!THANK YOU!Jeff Lippert – Managing [email protected] Cahn – Managing [email protected]
31 East 32nd St – 3rd FloorNew York, NY 10016800 493 1334800-493-1334www.target3.com
target3irblog blogspot comtarget3irblog.blogspot.comTwitter: Target3IR