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Business Results for 4Q and Full Fiscal Year September 2015 November 5, 2015 SEPTENI HOLDINGS CO., LTD. https://www.septeni-holdings.co.jp/en/ Securities Code: 4293

【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

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Page 1: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

Business Results for 4Q and Full Fiscal Year September 2015 November 5, 2015

SEPTENI HOLDINGS CO., LTD. https://www.septeni-holdings.co.jp/en/ Securities Code: 4293

Page 2: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

目次 2

5.Policies for FY9/16 and Earnings Estimates for 1Q FY9/16

4. Full Year FY9/15 Review

6.Appendix

1. Quarterly Consolidated Earnings Overview

2. Internet Marketing Business

3. Media Content Business

Page 3: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

3

1. Quarterly Consolidated Earnings Overview

Page 4: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

4

Net Sales: ¥18,437mn(Up 31.8% year on year)

¥952mn(Up 71.4% year on year) Consolidated

results

Internet

Marketing

Business

Media

Content

Business

Operating income:

Net Sales: ¥17,738mn(Up 41.5% year on year)

¥1,183mn(Up 66.8% year on year) Operating income:

Net Sales: ¥780mn(Down 8.1% year on year)

Operating income: ¥-121mn(Down ¥25mn year on year)

4Q(Jul-Sep)Consolidated Earnings Highlights

Both net sales and operating income reached new record highs that were significantly higher than the previous records on a quarterly basis.

Business expanded significantly, and the upward trend of operating margin continued.

Prior investment in Manga Content Business continued.

Page 5: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

4Q FY9/15 4Q FY9/14

Value Share YY

Change Value Share

Net Sales 18,437 100.0% +31.8% 13,985 100.0%

Gross Income 3,310 18.0% +27.8% 2,589 18.5%

SG&A 2,357 12.8% +15.9% 2,033 14.5%

Operating Income

952 5.2% +71.4% 555 4.0%

Ordinary Income

1,120 6.1% +92.2% 582 4.2%

Net Income 450 2.4% +24.6% 361 2.6%

4Q FY9/15

Estimate

18,000

900

900

570

5

EBITDA 1,055 5.7% +67.5% 630 4.5%

(units:¥mn)

Consolidated Income Statement(Jul-Sep)

※ EBITDA = Operating Income + Depreciation and amortization + Amortization of goodwill

Expansion of Internet Marketing Business resulted in a sharp increase in sales,

exceeding 30%.

Operating income also grew sharply thanks to increased productivity, resulting in a

5.2% increase in operating margin.

Impairment of goodwill resulted in an extraordinary loss of ¥258 million.

Page 6: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

8,636 9,0669,970 9,980 10,441

11,044

12,64112,048 12,538

13,29914,615

15,910

17,7381,088

940

894 889990

873

855879

849

794

953

750

780

775912

718 696595

671

811715

668

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q

2012/9期 2013/9期 2014/9期 2015/9期

6

15,495

10,478 10,891 11,566 11,552

11,971 12,532

14,246 13,580

13,985 14,026

(¥mn) 18,437

16,588

Quarterly Consolidated Earnings Trend

Net Sales (by Business Segment)

FY9/13 FY9/14 FY9/15 FY9/12

*Because the net sales of each business include inter-segment sales, the total net sales of each business do not match the consolidated net sales (underlined figures).

Internet Marketing Media Content Others (Direct Marketing ,etc.)

New record high was reached for three consecutive quarters.

Page 7: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

3.4%

2.7%

4.2%

2.8%

4.2% 5.5%

4.3%3.0%

4.0%

3.1%

4.0%

4.6%5.2%

432 423

567

443

581

793 682

554

709 691

830

981

1183

-44 -107

-34 -60 -16 -42 -35 -104 -95

-155 -118 -133 -121

27 39

44

41

35

36

60

50

39

-63

-65 -98

-101 -100

-105 -96

-90 -97

-105 -95 -92 -109

-300

0

300

600

900

1200

4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q

2012/9期 2013/9期 2014/9期 2015/9期

5.2%

7

616

290 351

479

323

682

499

611

410

429 555

(¥mn) 952

755

Quarterly Consolidated Earnings Trend

Operating Income (by Business Segment)

Adjustment (corporate expenses, etc.) Others(Direct Marketing ,etc.) Media Content Internet Marketing

FY9/12 FY9/13 FY9/14 FY9/15

New record high was reached for two consecutive quarters.

Page 8: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

1,281 1,327 1,2671,368 1,335 1,388 1,385

1,507 1,471 1,475 1,5361,644 1,659

3436

36

37 4032 32

3228 62

61

61 60560 523

419

448 440474 487

508 532566

586

590 637

0

500

1,000

1,500

2,000

4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q

2012/9期 2013/9期 2014/9期 2015/9期

8

2,048 2,033 2,103

1,887

1,722

1,854 1,817 1,895 1,905

2,357

1,877

(¥mn) 2,184

2,297

Quarterly Consolidated Earnings Trend

SG&A

FY9/12 FY9/13 FY9/14 FY9/15

Labor costs Amortization of goodwill others

Labor, amortization of goodwill, office rent, etc. resulted in a year-on-year increase of ¥323 million.

Page 9: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

9

2. Internet Marketing Business

Page 10: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

4Q FY9/15 4Q FY9/14

Value Share YY Change Value Share

Net Sales 17,738 100.0% +41.5% 12,538 100.0%

Gross Income

3,049 17.2% +37.0% 2,225 17.8%

SG&A 1,865 10.5% +23.1% 1,515 12.1%

Operating Income

1,183 6.7% +66.8% 709 5.7%

10

(units:¥mn)

Internet Marketing Business Earnings Overview

Advertising by online service providers in Japan and overseas continued to increase.

Growth rate in net sales exceeded 40%, which together with net sales reached new record highs.

Gross income exceeded ¥3 billion and reached a new record high. Operating income also grew sharply thanks to increased productivity, resulting

in a 6.7% increase in operating margin.

Overseas sales continued to grow, whose share rose to 18.3% . Smartphone Advertising and the Social Media Business also steadily grew.

Page 11: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

11

(¥mn) (¥mn)

12,538 13,299

14,615

15,910

17,738

2,225 2,338 2,527 2,793 3,049

17.8% 17.6% 17.3% 17.6% 17.2%

5.0%

10.0%

15.0%

20.0%

25.0%

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

14/4Q 15/1Q 15/2Q 15/3Q 15/4Q

売上高 売上総利益 売上総利益率

709 691

830

981

1,183

5.7%

5.2%

5.7%

6.2%

6.7%

0.0%

2.0%

4.0%

6.0%

0

200

400

600

800

1,000

1,200

14/4Q 15/1Q 15/2Q 15/3Q 15/4Q

営業利益 営業利益率

Internet Marketing Business Quarterly Earnings Trend

Net Sales Gross Income

Operating Income

Net Sales Gross Margin Gross Income Operating

Income Operating Margin

Both net sales and gross income

reached new record highs.

Operating income hit a new record high. Operating margin steadily increased.

Page 12: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

6,7207,455

8,542

10,513

12,149

53.6%56.1% 58.5%

66.1%68.5%

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

11,000

12,000

14/4Q 15/1Q 15/2Q 15/3Q 15/4Q

ネットM事業における構成比

(¥mn)

12

68.5%

Key Business Focus (1) — Mobile

Smartphone Advertising Sales Trend

Main business media

Share of Internet

Marketing Business

Net sales from Smartphone Advertising rose approximately 1.8 times year on year.

High growth of native advertising, particularly that of Yahoo! Japan, continued.

Page 13: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

1,658

2,296 2,335

3,047

3,553

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

2,200

2,400

2,600

2,800

3,000

3,200

3,400

3,600

14/4Q 15/1Q 15/2Q 15/3Q 15/4Q

Ad

vertis

ers

Septeni Media

13

etc

Rose 2.1-fold

year on year

(¥mn)

Key Business Focus (2) — Social

Social Media Business Sales Trend Business Model

(Aggregate of sales in Facebook, Twitter, and LINE)

Advertising Sales

Social media advertising operation

optimization tool

Page Creation

Consigned Operations

In addition to distribution in Japan, Facebook advertising rose in overseas distribution and for the acquired Korean subsidiary.

Twitter advertising also remained firmly, and net sales in the Social Media

Business grew approximately 2.1 times year on year.

Page 14: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

14

Japan

Asia

(百万円)

London

Singapore

San Francisco

New York

Seoul

1,312

1,710

1,263

2,657

3,253

10.5%

12.9%

8.6%

16.7%

18.3%

0

300

600

900

1,200

1,500

1,800

2,100

2,400

2,700

3,000

3,300

14/4Q 15/1Q 15/2Q 15/3Q 15/4Q

ネットM事業における構成比

Overseas sales Trend Business model

Share of Internet

Marketing Business

(¥mn) Operating out of sales bases in five locations overseas with a cross-border trading system established for Internet advertising

United States and Europe

Key Business Focus (3) — Global

Sales rose 2.5 times year on year, with continuous growth in business for customers in

North America and Asia.

The New York branch was established (operation began in October 2015).

Page 15: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

15

3. Media Content Business

Page 16: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

4Q FY9/15 4Q FY9/14

Value Share YY Change Value Share

Net Sales 780 100.0% -8.1% 849 100.0%

Gross Income 327 42.0% +11.3% 294 34.7%

SG&A 448 57.5% +15.2% 389 45.9%

Operating Income

-121 -15.5% (-25) -95 -11.2%

16

(units:¥mn)

Media Content Business Earnings Overview

Net sales of the mobile game, KINGDOM –Eiyuno keifu–, remained strong.

Net sales and operating income in Axel Mark increased from the previous quarter.

The Manga Content Business promoted the commercialization of its own intellectual

property. Meanwhile, there was an operating loss associated with new businesses that

amounted to ¥144 million. This loss was the result of continued upfront investments in the

development of manga artists and the enhancement of the distribution service.

Page 17: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

1

-30

7 -1 28

-92

-120

-120 -125 -144

-4

-4

-5 -5

-5

-160

-120

-80

-40

0

40

14/4Q 15/1Q 15/2Q 15/3Q 15/4Q

既存事業 新規事業 連結調整

17

-118 -95 -155

(¥mn) (¥mn)

-133 849

794

953

750 780

294258

341327 327

34.7%

32.6%

35.8%

43.6%

42.0%

25%

30%

35%

40%

45%

0

200

400

600

800

1,000

14/4Q 15/1Q 15/2Q 15/3Q 15/4Q

売上高 売上総利益 売上総利益率

-121

Media Content Business Quarterly Earnings Trend

Net Sales, Gross Income Operating Income

Net Sales Gross Income Gross Margin Existing business

New business

Consolidation adjustment

Page 18: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

0

50

100

150

200

10月 1月 4月 7月 10月

2014年 2015年

18

198

© Min/ COMICSMART INC. 2015 © Kakio Tsurukawa/ COMICSMART INC. 2015

Manga Content Business Overview

(ten thousand DL)

Accumulated application

downloads of GANMA!

Apr Oct Jan July Oct

¥

The number of monthly page views for GANMA! topped 470 million

(October 2015).

Distribution of native advertising in the application, “GANMA! AD”

started.

Three new works, including LICHT, were published as books.

(October 2015)

広告

Page 19: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

19

4. Full Year FY9/15 Review

Page 20: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

Full Year FY9/15 Consolidated Earnings Highlights 20

Net Sales: ¥64,547mn(Up 18.8% year on year)

¥2,753mn(Up 21.9% year on year) Consolidated

results

Internet

Marketing

Business

Media

Content

Business

Operating income:

Net Sales: ¥61,563mn(Up 27.5% year on year)

¥3,686mn(Up 34.5% year on year) Operating income:

Net Sales: ¥3,278mn(Down 5.2% year on year)

Operating income: ¥-528mn(Down ¥251mn year on year)

Operating income set a new high for the fourth consecutive year.

Both business expansion and growth in profitability were maintained by focusing on growth segments.

Prior investment in Manga Content Business was increased.

Page 21: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

Consolidated Income Statement (Full Year)

FY9/15 FY9/14

Value Share YY Change Value Share

Net Sales 64,547 100.0% +18.8% 54,345 100.0%

Gross Income

11,696 18.1% +15.3% 10,141 18.7%

SG&A 8,942 13.9% +13.5% 7,882 14.5%

Operating Income

2,753 4.3% +21.9% 2,259 4.2%

Ordinary Income

3,118 4.8% +32.0% 2,362 4.4%

Net Income 2,398 3.7% +55.8% 1,549 2.9%

FY9/15 Estimate

64,110

2,701

2,897

2,518

21

EBITDA 3,158 4.9% +23.1% 2,566 4.7%

(units:¥mn)

The Internet Marketing Business was the driving force behind consolidated earnings, resulting in new record highs in all indicators for the fourth consecutive year.

Extraordinary income of ¥1,238 million, comprising primarily of the gain on the sale of a subsidiary’s shares for the sale of the Direct Marketing business, was posted.

A dividend increase is scheduled for the third consecutive year, thanks to the growth in net income. (Dividend to be increase to ¥14 per share)

Page 22: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

29,98533,599

39,458

48,271

61,5631,288

4,335

3,714

3,458

3,278

3,411

3,486

2,922

2,867

0

10,000

20,000

30,000

40,000

50,000

60,000

2011/9期 2012/9期 2013/9期 2014/9期 2015/9期

22 Full Year Consolidated Earnings Trend

(¥mn) 64,547

54,345

45,982

34,632

41,358

Net Sales (by Business Segment)

FY9/11 FY9/12 FY9/13 FY9/14 FY9/15

Internet Marketing Media Content Others (Direct Marketing ,etc.)

*Because the net sales of each business include inter-segment sales, the total net sales of each business do not match the consolidated net sales (underlined figures).

Net sales offset the loss on the disposal of the Direct Marketing business, helping to maintain a net sales growth rate consistent with the level from the previous year.

Page 23: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

1,020 1,396

2,016

2,740

3,686

-29

227

-219 -277 -528

171

154

160

186

-234 -250

-364 -390

-403 -1,000

0

1,000

2,000

3,000

2011/9期 2012/9期 2013/9期 2014/9期 2015/9期

2.7%

3.7%

3.5%

4.2%4.3%4.3%

23

(¥mn)

2,753

2,259

1,593

1,527

928

Adjustment (corporate expenses, etc.) Others(Direct Marketing ,etc.) Media Content Internet Marketing

FY9/11 FY9/12 FY9/13 FY9/14 FY9/15

Full Year Consolidated Earnings Trend

Operating Income (by Business Segment)

Operating income grew, offsetting the increase in the upfront investment in the Manga Content Business.

Page 24: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

429 677

1,207

1,549

2,398

7.4%

10.9%

17.2%18.5%

23.7%

0

1,000

2,000

2011/9期 2012/9期 2013/9期 2014/9期 2015/9期

当期純利益 ROE

24

ROE and Net Income

(¥mn) 23.4%

Full Year Consolidated Earnings Trend

FY9/11 FY9/12 FY9/13 FY9/14 FY9/15

Net income ROE

Both ROE and Net income rose significantly, owing partly to the extraordinary gain on the disposal of the Direct Marketing business.

Page 25: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

Internet Marketing Business Full-Year Review 25

Net Sales Operating Income

Value YY Change Value YY Change Operating

margin YY Change

61,563 +27.5% 3,686 +34.5% 6.0% +0.3pt

Earnings

Mobile

Social

Global

-High growth in the key businesses of “Mobile,” “Social,” and “Global” continued to drive growth in net sales.

- Operating income rose sharply thanks to increased productivity, driving up the operating margin for the fourth consecutive year to 6.0%.

- Net sales from Smartphone Advertising grew approximately 1.7 times year on year to ¥38.6 billion, with the share reached approximately 63%.

- An increased market share was driven by the native advertising segment.

- Net sales rose approximately 2.1 times year on year to ¥11.2 billion.

- In addition to Facebook advertising as the core segment, accelerated expansion of Twitter advertising contributed to the growth.

- Overseas sales increased approximately 2.2 times year on year to ¥8.8 billion, with the share

of overseas sales rising to approximately 14%.

- The volume of businesses in North America increased, and a Korean subsidiary was newly

consolidated.

Page 26: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

Media Content Business Full-Year Review 26

Net Sales Operating Income

Value YY Change Value YY Change Operating

Margin YY Change

3,278 -5.2% -528 (-251) -16.1% -8.1pt

Mobile Game Business

Manga Content Business

- Two native application game titles were released.

- While the sales of KINGDOM –Eiyuno keifu– remained strong, other titles struggled, resulting in a decrease in both the net sales and operating income of Axel Mark.

- The distribution platform is steadily growing larger.

Latest total number of downloads is 1,980,000, a year-on-year growth of 2.6 times, and the number of monthly page views has reached 470 million.

- The company is promoting the commercialization of its own intellectual property.

One anime work (Million Doll) and three books are released during the fiscal year.

- Loss on prior investment in new businesses, primarily in the Manga Content Business, increased approximately 1.6 times year on year to ¥511 million.

Page 27: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

27

5.Policies for FY9/16 and Earnings Estimates for 1Q FY9/16

Page 28: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

FY9/16 Policies 28

Aim to achieve the goal, “Double profits,” in the Midterm Business Policies (announced in November 2013).

Change the Mobile Game Business (Axel Mark) to a non-core business and improve business selection and concentration.

- Part of the Axel Mark shares held by the Company will be sold on November 9 to reduce the ratio of voting rights to less than 50%.

- All of the Directors holding multiple positions will resign at Axel Mark’s 23rd ordinary general meeting of shareholders, which is scheduled to be held on December 16.

- While Axel Mark will no longer be the Company’s subsidiary, it will remain consolidated in the IFRS consolidated financial results.

Media Content

Manga Content

Other new businesses

Mobile Game

(Axel Mark)

Media Content

Aim to expand the platform and become profitability in the Manga Content Business.

Non-core businesses

Increase Axel Mark’s independence and support flexible management.

Internet Marketing

Internet Marketing

Increase market shares and improve profitability with key business focused on “Mobile”, “Social” and “Global.”

Business Segments in FY ended Sept. 2015 Business Segments and Policy for FY ending Sept. 2016

Page 29: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

The major changes with Transition to IFRS 29

マージン マージン

The conventional recording of the total amount (gross) will be changed to recording of net amounts in the sale by advertising agents, which comprises a large part of the Internet Marketing Business.

Advertising purchases

Margin

Revenue (IFRS)

Treatment of goodwill

While straight-line amortization was applied to goodwill based on the Japanese standards, goodwill is not amortized on IFRS but requires an impairment test every year. This creates an impairment risk.

Margin

Voluntary disclosure of Non-GAAP operating income Non-GAAP operating income is a profit indicator of constant business performance determined by adjusting temporary factors, such as an impairment loss and gain or loss on the sales of fixed assets from the IFRS-based operating income.

How to record earnings (Top Line)

Net sales (Japanese standards)

Japanese standards

Net sales

Gross profit

SG&A

Operating income

Non-operating income/loss

Non-operating expenses

Ordinary income

Extraordinary gains

Extraordinary losses

Net income before taxes and other adjustments

Total income taxes

Income before minority interests

Gains and losses of minority shareholders

Net income

Revenue

Gross profit

SG&A

Other revenues

Other expenses

Operating income

Financial Revenue

Financial expenses

Investment profit from equity method

Net income before tax

Income tax expenses

Net income

(Breakdown)

Owners of the parent

Non-controlling interests

IFRS

Net sales

Non-GAAP operating income

Difference in income statement

[Voluntary disclosure items]

Page 30: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

1Q (Oct- Dec) FY9/16 Consolidated Earnings Estimates

Earnings in 1Q FY9/15

Earnings Estimates for 1Q

FY9/16

Expected Growth Rate

Revenue 3,188 3,900 +22.3%

Non-GAAP Operating Income

497 800 +60.7%

Net Income attributable to owners

of the parent 1,054 500 -52.6%

30

【Reference】 Net Sales

14,026 17,600 +25.5%

Transition to IFRS in FY ending Sep. 2016

The growth of the Internet Marketing Business remains firmly, and is expected to lead to a year-on-year increase in both net sales and operating income.

While Media Content Business is expected to increase its sales due partly to the contribution of various new businesses, prior investment in Manga Content Business is expected to result in an increased year-on-year deficit.

An extraordinary gain on the sale of Direct Marketing Business was realized in the previous year, and net income attributable to owners of the parent will decrease. Meanwhile, “net income from continued operations” is expected to increase by more than 20%.

Page 31: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

1Q(Oct- Dec) FY9/16 Earnings Estimates by Business Segment 31

Non-GAAP Operating Income

Earnings in 1Q FY9/15

Earnings Estimates for 4Q FY9/16

YY Change

725 1,117 +54.1%

△124 △165 (-40)

600 952 +58.6%

△4 △51 (-46)

△97 △101 (-3)

497 800 +60.7%

Revenue

Earnings in 1Q FY9/15

Earnings Estimates for 4Q FY9/16

YY Change

Internet Marketing Business

2,422 3,107 +28.3%

Media Content Business

33 139 +318.5%

Total of Core Business

2,455 3,246 +32.2%

Non-Core (AXEL MARK)

761 663 -12.8%

Elimination or corporate

△28 △10 (+17)

Total 3,188 3,900 +22.3%

(units:¥mn)

Page 32: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

Midterm Business Policies 32

ソーシャル グローバル Global

Concept

Social

Mobile

Business Focus

Increase the share of highly profitable businesses

Create a mainstay business second to advertising

“Double profits”

Page 33: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

All estimates, opinions and plans provided in this document are based on the best information available at the time of the creation of this document on November 5, 2015 and we do not guarantee their accuracy. Therefore our actual results may differ due to various unforeseen risk factors and changes in global economies.

Contact Information

SEPTENI HOLDINGS CO., LTD. https://www.septeni-holdings.co.jp/en/ Corporate Planning, IR Division TEL: +813-6857-7258 E-mail: [email protected]

Thank you for your interest!

33

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©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

34

6. Appendix

Page 35: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

Company Overview

35

Company Name SEPTENI HOLDINGS CO., LTD.

Representative President and Representative Director Koki Sato

Headquarters Sumitomo Fudosan Shinjuku Grand Tower, 8-17-1 Nishishinjuku, Shinjuku-ku, Tokyo

Securities Code 4293 (JASDAQ)

Business Realm The holding company for a group of companies conducting primarily Internet-related and other businesses

Established October 29, 1990

Capitalization ¥2,070 million

Shares Issued 27,700,700 shares (Including 1,784,600 treasury shares)

Consolidated Workforce

846 full time employees, 1002 full time and contracted employees

As of September 30, 2015

Page 36: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

36

Holding Company

SEPTENI HOLDINGS CO., LTD

SEPTENI VENTURES Co., Ltd.

SEPTENI CO., LTD Internet ad agency/Providing assistance for overall promotions on internet

Septeni America, Inc. Internet marketing business for North America region

MANGO Inc. SEM Operation Business Septeni Europe Co.,Ltd Internet marketing business for Europe region

Vasara Inc. Internet ad agency SEPTENI TECHNOLOGY CO., LTD. Web service development

HighScore, Inc. Social Media Marketing Support Business

JNJ INTERACTIVE INC. Internet ad agency in South Korea

EAGLE i Co., Ltd. Advertising Network Business SETPENI CROSSGATE CO., LTD. Ad Network and Platform Business

Septeni Original,Inc. Planning and developing its own services

ASP CO., LTD. e-marketing solutions

Septeni Asia Pacific Pte. Ltd. Internet ad agency in Asia and Pacific Ocean region

Tricorn Corporation CRM Service Business

New Business Development

Internet Marketing Business

Media Content Business

COMICSMART INC. Manga Content Business gooddo, Inc. Platform business of social contribution

ViViVit Inc. Matching-type recruitment platform

Pharmarket, Inc. Platform business of intermediate distribution of Ethical drug

November 5 , 2015

Main Group Companies by Business Segment

AXEL MARK INC. Mobile Game Business

Non-Core Business

Page 37: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

Business Model for the Internet Marketing Business

37

Comprehensive Marketing Support Services for corporations leveraging the Internet.

Internet advertising sales and provision of various web solutions, We will provide In-House Services

such as marketing platforms including an ad network and cloud-based CRM services.

Clients

Internet Marketing Business

Advertising Agency Sales

Web Solutions

In-House Services

• Website creation, operations

• Creative • SEO • Social media creation, operations

• Cloud based CRM Systems

• Advertising platforms • Effectiveness measurement

• Internet media

etc

etc

Users

Internet Media Advertising

Sales

Solution Provision

Service Provision

Advertising Purchases

Advertising Distribution,

Display

Campaign Implementation, Operation, Effectiveness Measurement

Information Dispatch

Page 38: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

The Media Content Business plans and develops digital content, including social games,

primarily for smartphones, and provides it to users through SNS, the application market, and

other platforms.

Copyright Owner

Sourcing

Provision Distribution Users

SNS Application

Market Communications

Carriers

Media Content Business

etc

• Music • E-Books • Streaming Video • Fortune Telling

Business Model for the Media Content Business 38

Manga Artists Cultivation

Providing Works

Distribution

Mobile Game Business Content Business

• Social Games

• Native Applications

Manga Content Business

Management of Manga Artists

Manga Distribution Service

The business also develops and produces Manga artists and distributes Manga works, aiming

to plan and develop our own intellectual property.

※Mobile Game Business and Content Business were changed into Non-Core Business from FY9/16

Page 39: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

Consolidated Balance sheet 39

End FY9/15 End FY9/14 Change Main Changes

Current Assets 22,486 18,115 +4,371 Cash and deposits:+2,902

Notes and accounts

Receivable-trade:+1,623

Non-current Assets 2,901 3,510 -609 Goodwill:-507

Deferred tax asset:-232

Total Assets 25,387 21,625 +3,762

Current Liabilities 12,941 11,069 +1,871 Accounts Payable:+1,633

Short-term loans payable:+226

Non-current

Liabilities 160 352 -192 Long-term loans payable:-166

Total Liabilities 13,101 11,422 +1,679

Total Net Assets 12,286 10,203 +2,082 Retained earnings:+2,169

Total Liabilities,

Net Assets 25,387 21,625 +3,762

(units:¥mn)

Page 40: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

Consolidated Cash Flow 40

End FY9/15 Main Changes FY9/14

Cash Flows from

Operating Activities 1,874

Net income before taxes:+4,061

Gain on sales of subsidiaries’ stocks: -1,098

Corporate and other taxes:-1,703 2,830

Cash Flows from

Investing Activities 1,257 Proceeds from sales of investments

in subsidiaries:+1,249 △913

Cash Flows from

Financing Activities △123 Increase in loans payable:+51

Cash dividends paid:-228 178

Effect of Exchange Rate Changes on Cash and Cash Equivalents

△1 21

Net Increase (Decrease) in Cash and Equivalents

3,006 2,117

Cash and Equivalents at Term End 11,694 8,687

(units:¥mn)

Page 41: 【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2015

©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.

567 571 574

663 666 664 668 755 755

177 161 163

183 190 184 179

180 168

27 27 27

29 28

67 67 67

73 71 73 75

82 79

0

200

400

600

800

1000

13/4Q 14/1Q 14/2Q 14/3Q 14/4Q 15/1Q 15/2Q 15/3Q 15/4Q

41

838

826

831

948 955 921 922

SEPTENI Group Workforce Number Trend

1,017 1,002

Internet Marketing Business Media Content Business Others

Holding Company