HOBBY SERVICEHOBBY SERVICE

PPROJECTSROJECTS aquadiary.net

Krasnodar, March 2014

2 billion Internet users in the world

30 % of the world's population

16 online hours a month per average user

Communication and hobbies are two main reasons for being online

Использование интернета

Популярный интернет досуг

How can an Internet user tell others about his/her hobbies, projects, success?

Forums Social Networks Blogs

DISADVANTAGES OF THEDISADVANTAGES OF THE EXISTING WAYSEXISTING WAYS

Forums Social BlogsForums Social Blogs NetworksNetworks

Information search Information loss No albums

Impossible to structure

the information

Impossibleto see the entire

project

Information search

No journal of parameters changes

No lists of components

ChronologyNo lists of components

No journal of parameters changes

PROJECTSPROJECTS

PROJECT EQUIPMENTPROJECT EQUIPMENT

APPLICATIONAPPLICATION

...

Tourism

Games

Gardening DIYAquariums

Modeling andassemblage

Design andcollections

Internet Projectsand etc.

Smart Home

PROJECTS

1122

EXAMPLESEXAMPLES

TEAMTEAMAndrei Rasskazov, Andrei Rasskazov, 42, Krasnodar, RussiaCEO, concept, code PHP/SQL/SSL/JS

Feodor Osokin,Feodor Osokin, 34, Moscow, RussiaServer manager, technical administrator, code PHP/SQL/C++

Maxim Pirogov, Maxim Pirogov, 21, Dnepropetrovsk, Ukraine SEO, code PHP

Tatyana Rasskazova, Tatyana Rasskazova, 33, Krasnodar, RussiAConcept-design, CMO

Irina Kostrygina, Irina Kostrygina, 33, Moscow, RussiaInterpreter, administrator

TARGET GROUPSTARGET GROUPS

Individual usersCorporate clients

Hobby

Hobby goods andservices

Publicity oriented project service

Hobby infosearch and hosting

Project promotion and monetization

Crowd-fundingand investments

Materials/equipmentsearch, purchase and sale

Communication groups and achievements

presentations

Marketing data, direct connection with clients

Demo and promo

Target market distribution

MONETIZATIONMONETIZATION

Рисунок 9 - Структура выручки

6%16%

78%

Частные

Корп.

Реклама

Individual users Corporate clients Project promotion

Product/company promotion

Extra services PRO set or % from sales

% from crowdfunding Promotion by users' projects applying

% from sales

Рисунок 8 - Динамика доходов проекта, тыс.руб.

01000020000300004000050000

SWOTSWOTSTRONG POINTS WEAK POINTS

experienced in target-market functioning;

experienced in creating a functioning prototype

team;

potential clients oriented approach and actual

trens understanding;

goal oriented approach to individual users and

corporate clients;

high readiness for commercial use.

technicians deficiency in the initial team;

inexperienced in international business

organizing;

absence of such kinds of Internet projects —

can also be considered as a strong point due to

the absence of competitors;

absence of permanent qualified English

speaking specialists .

POSSIBILITIES THREATS

dominating positions in the target market;

Key participant formung and connection with the

rest of the marketers;

scaling duplication for similar fields;

own hi-tech elements production development.

own integrators development by major manufacturers resulting the uniqueness reduction of certain service's elements functionality;

tech-part realization difficulty and qualified

specialists deficiency in Russia.

OPONENTS' COMPETENCY OPONENTS' COMPETENCY

Popularity

Media promotion

Groups and Pages

Regularity

Direct communication

Search indexation

Rating

Promotability

Individual maintenance

Promotion and monetization

Search indexation

Theme-based Web-content

Onlineinstruments

Search indexation

Capital raising

Rating

Socialnetworks

Forums Blogs Theme-basedWeb-sites

Crowdfunding/others

Promotion

PROMOTIONPROMOTION

(3 years term)

FINANCIAL PROSPECTSFINANCIAL PROSPECTS

Average monthly taking 6500,000 Rb

Taking share — individuals 82%

Taking share — corporate clients 18%

Number of users 634568

Number of corporate clients 14595

Net profit 36 months from the start 14615,000 Rb

Net profit viability 36 months from the start 72,72%

EBITDA 24 months from the start 4094,000 Rb

EBITDA 36 months from the start 17234,000 Rb

EBITDA margin 36 months from the start 85,75%

Discounting rate - 15%NPV — 61307,000 RbIRR - 83%PBP - 26 monthsPBP without the investment term - 23 months

Investment program 000Rb

Financial needs 25252

Including:

Capital expenditures 2371

Negative profit financing 22281

PERFORMANCE INDICATORSPERFORMANCE INDICATORS

REQUIREMENTSREQUIREMENTS

Mentoring

Promotion

International business organization assistance

Investments

SUMMARYSUMMARY

PROJECTS startup is a new kind of a social service with people's creativity and original ideas first — not the people themselves — which will definitely affect its popularity!

THANK YOU!THANK YOU!

PROJECTS ServicePROJECTS Service Krasnodar, Russian Federation

tel. +7 (918) 4936601, +7 (989) 8155299

e-mail: andrass@codeman.ru; admin@aquadiary.net

skype: andrewcodeman; aquadiary.net

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