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Today’s American Kitchen…
Photos from Michael Pollan’s NYT article “Out of the Kitchen, Onto the Couch” July 29, 2009
Weekly Meal Plans & Recipes
Carol Field Box Arab Spring Box Portuguese Box Cinco de Mayo Box
Memorial Day Box
Polish Country House Kitchen Box
Halloween Box Mariel’s Kitchen Box
Business Snapshot 2012
Average order per customer: $168 Customer base: 350 Average # of deliveries per month: 120 Gross Sales: $290,000 Profit: Breakeven Employees: 7 (Full & Part Time)
Growth Market
46% of shoppers want organic, local food and will pay a premium for it 70% of shoppers prefer to shop with an ethical company they can trust 37% of shoppers are cooking more often than a year ago
Investment Goal: $300,000 • Infrastructure and Expansion
• Marketing & Advertising • Customer Service