Social Commerce megatrends 2011by Henrik von Scheel

16 Social Commerce mega trends

# 1. Audience will be in control

# 2. Monitoring gets even more important

# 3. Engaging customers will be a challenge

# 4. Community managementis important to engage people

# 5. Social media and personal communications will be mobile

# 6. One social networkto rule them all

# 7. Integratingwebsites with social technology

# 8. Social Commerce is next to blow up

# 9. Location! Location! Location!

# 10. Measuring results! (ROI)

# 11. Social media integrated with other marketing activities

# 12. Brand is customer experience

# 13. Marketing will hit mobiles big time

# 14. Personal messaging will move to social networks

# 15. Campaigns spanning from offline to social.

# 16. The home pagewill be a social network

Summary Seven key pointers for 2011

1. Experiment – Start selling on social platforms

2. Add mobile (sharing) into your social mix

3. Implement social plug-ins e.g. like on facebook

4. Up-sell with review and recommendations

5. Integrate chat so friends can shop together

6. Make your website a social flagship

7. Bring your offline brand experience online

Get YOUR own 1-on-1 social commercesession @: h_scheel@yahoo.com

About the Author

Twitter: von_scheel

email: H_scheel@yahoo.com

LeadingAdvisor onStrategy

Investor

Social commerce

EXPERTMaking money with social

media ! ! !