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www.storrea.com1
Storrea Limited.
1
Feel The Freedom of Online Selling
Story of Storrea
www.storrea.com2
Storrea Limited.
Storrea: A platform to tell your story
We are revolutionizing the way people run their e-commerce business in
Bangladesh by providing an integrated hosted e-commerce platform with built in website
development, business management and marketing tools.
www.storrea.comStorrea Limited.
Market Opportunity
33
Facebook Store
7500
Most of the facebook pages have no website of their own.
According to our survey, 70% of them wish to have their own online store along with facebook page.
Stores with Physical Outlet
∞ All over Bangladesh,
there are so many brands and physical outlets.
95% of them have no own online store of their own.
And they are trying hard to make online presence.
Marketplace Seller100
0 Already there are some
handful marketplaces in Bangladesh, but marketplace sellers are not satisfied.
Their products are not highlighted as they want.
They need a distinguished place only to showcase their products.
All the above numbers are exponentially increasing and buying habits of our people are changing rapidly. So more and more merchants are shifting their focus to online and they are in need of a complete e-commerce platform.
www.storrea.com4
Storrea Limited.
Problems of Online merchants
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3
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E-commerce Website DevelopmentWebsite Maintenance
Traffic Generation
The whole business management
• Most of them are unaware of where to go to develop an e-commerce website.
• Cost is heavy and software firms take a significant amount of time.
• Merchants need to update their website from time to time. • Merchants need no technical knowledge to operate their online store.• The communication channel between developer and merchant is a long one and costs a
significant amount of time.
• Merchants don’t know how to attract traffic to their website.• Need to know about search engine optimization.• Need to know about social media marketing.
• Merchants need business management tools to manage inventory, have sales status and manage customers.
• Payment management, delivery management are two common headache for merchants.
www.storrea.comStorrea Limited.
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Storrea: A Complete E-commerce Platform
Creating an online store is a matter of clicks using Storrea.
An Online Store Builder
f Merchants can connect their online stores to their facebook pages and can sell and promote products there.
Facebook Store
Merchants can choose any store templates and customize the themes up to their choices.
Storefront Customization
Storrea provides marketing tools to better attract traffic to merchants’ sites.
Built in Marketing Tools
Merchants can enable the current payment methods available in Bangladesh like bKash, debit/credit card payments etc.
Payment Methods Merchants can have different reports (e.g. sales report, inventory report, products status report) that help them to assess their business.
Business Analytics
Automated Shipping
Customer ManagementMerchants can have detail information of their customers and customers can also have detail status of their order.
Merchants can schedule and manage the shipping of order with shipping service provider.
www.storrea.com6
Storrea Limited.
Business Canvas Model of Storrea
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Key Partners Key Activities ❞Payment Gateway providers (bKash)
Cloud Hosting Provider (Heroku)
Delivery Services Providers (ecourier)
Platform Development
Customer support, Market Education
RelationshipsWorkshops to
educate and train the merchants
Relationships with BASIS, E-cab
Key ResourcesStorrea Web Application
Storrea Blog Site
ChannelsFacebook page,
Storrea Blog, Facebook ads
Media Coverage
Value Propositions
Saves web development cost
Single point operation of online
business
Ease of use, No technical
knowledge required
Customer Segments
Facebook Shop Owners
Merchants with physical outlet
Marketplace Sellers
Cost StructureProduct
DevelopmentMarketing Cost
&Administrative
Operations
Product Maintenance
Revenue SourcesStore Themes
& Custom Domain Selling
Add On Subscriptio
n
Package Subscription
Payment Gateway Fees
www.storrea.com7
Storrea Limited.
Storrea Traction
7
f
…
1200 Storrea Online Stores
In just 3 Months
150 Merchants currently operating day-to-day business
using Storrea
Facebook Page Association: 6000
likes
Featured In
www.storrea.com8
Storrea Limited.
Marketing Strategy
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Media CoverageGetting featured in leading news portals and dailies would increase the brand value of Storrea.
Google AdwardsPromoting Storrrea through GOOGLE adwords will grab the attention of the enthusiastic online merchants.Events and WorkshopOrganizing workshops and participating in tech events and fairs will help the merchants to know about the services provided by Storrea.
Facebook MarketingMost of our potential clients sell in facebook. Facebook ads and
page promotion attract the enthusiastic clients.
Storrea Blog PostsStorrea maintains an informative
blog to educate online merchants and encourage them by telling the
stories of successful online merchants.
Alliance with E-cab and BASIS
In Bangladesh, E-cab and BASIS work closely with online
merchants. Storrea will also participate in market education
through them.
www.storrea.com9
Storrea Limited.
Competitive Landscape
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Marketplace enhances the reach of products, but doesn’t help merchants to establish the brand value of a product.
Doesn’t provide any online store to the merchants.
They also provide limited facility online store to the merchants
But customers feel the essence that they are buying from Ghoori not from a branded online store.
Storrea works as a complete e-commerce solution by bridging the gap between marketplace and own branded online store
We are more of a technology, service and tools provider for e-commerce business.
Bangladesh Market
International Market
www.storrea.com10
Storrea Limited.
Storrea Break Even Analysis
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2000KInvested So Far
0 100 200 300 400 5000
20
40
60
80
100
Total Revenue
No. Of stores
Amou
nt In
Lac
December, 2016
Cost Incurred In Lac (BDT)Product Development 40 Marketing & Administrative
20Logistic Support 10Total 70
Revenue Sources
In Lac (BDT)
Package Subscription 40 Facebook Store 10Marketing Tool Add On 10Theme Selling 10Total 70
5000KFunding NeededTo Reach Break Even
www.storrea.com11
Storrea Limited
Scope For Scalability Of Storrea
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Storrea is basically a Software ToolA software product is highly scalable to market demand
compared to any other products.Storrea uses state-of-the-art technology (Ruby On Rails) so its
easier for us to scale.Since the product is ready, we are now only to scale it up.We are not competitors with any gigantic marketplace, rather
we partner with them. The Core Product is our intellectual property, so we outsource
other things that are non-strategic to optimize leverage.We are not solving many problems for one customer, rather
solving one problem of many customers.
www.storrea.com12
Storrea Limited.
Brains Behind Storrea
Ashfaq RahmanChief Executive Officer
Hasib Bin RafiqueChief Operation Officer
Abdullah Al TarifChief Marketing Officer
S M ShahnewazChief Technical Officer
A gifted software developer.
Previous faculty of IUT, Gazipur. Currently
working as Software Engineer in Calgary,
Canada.
A deep observer of business trends and
technologies.
Ex-BUET, IBA. Currently doing his masters in CS at University of Calgary.
Dream Driven Entrepreneur.
A start-up enthusiast. Working closely with the evolution of e-
commerce revolution of Bangaladesh.
A natural seller of ideas and technologies.
Holds a wide spree of public relations and
liaison. Worked directly in the sales of
technology products for a long time.
www.storrea.comStorrea Limited.
Suranjan DeyChief Finance Officer
Md Al ArmanHead Of Business
Operations
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Brains Behind Storrea
Specialization in Finance and Accounting.
Accounting and Finance was his major in MBA. Worked in big financial
projects in BRAC international.
Professional software tester and quality
analyst.
Very much adept in managing a group of people and a natural
coordinator in the group.
www.storrea.com
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+88 01713 178224📞 ✉ [email protected]
mGet In Touch
House no # 39/A, Road no # 11 (New), Dhanmondi, Dhaka. ZIP 1207
