Urban Airship BOD Meeting

* Confidential *Company Confidential

Board of Directors MeetingApril 19, 2012

1

Wednesday, June 6, 12

Company Confidential

• Meeting called to order

• Approve minutes of February 1, 2012 Board Meeting

• Resolutions -

• Approve options

• Overall Progress

• Q1 2012 Review

• Q2 2012 Plan

• Sales Update

• Business Development Update

• Marketing Update

• Private Board session

• Meeting adjourned

Agenda



Stock Option Grants

• Listing of stock option grants for this board meeting• Option matrix approved by board• Are the options within range? If so, this is easy otherwise justification needed



Overall Progress

4

(This section is always the same just with updatednumbers - easier to compare growth)



Highlights• Hired CD (CRO) and Hieggelke (CMO) - January 2012• Deployed new backend infra and spun down SimpleGeo services - March 2012• Great Shows at CES, MWC and SXSW• Shipped Segments - April 2012• XXX

Challenges• A• B• C• D

Notable Numbers• XXB Pushes in Q1• XXXM iOS and XXXM Android Active Installs Right Now• Revenue at XXX% of plan• Run Rate near $XXM

Q1 Highlights



KPI’s Q2 A Q3 A Q4 A Q1A Q2 ETeam 31 35 57 69 87

Notifications (per Qtr)

Total Active Installs

$ KPI’s Q2 A Q3 A Q4 A Q1A Q2EPipeline (total)

Enterprise balance (over $500)

Probalance ($199)

Net Burn (per month)

Run Rate (Total Revenue)

Run Rate (Recurring Revenue)

Revenue (per Qtr)

Overall Progress

(Great way to show quarter-by-quarter progress)Wednesday, June 6, 12


Headcount Trend

(Show Q-by-Q headcount growth and where in company)



Sales by Product

Graph of sales by product



Customer/ASP Analysis

Show trends in average deal size in graph



Top 20 Customers

How are we weighted by the top 20? Good? Bad?



Sales Trends

Graph of customers over $1000/month ... ideally this is growing up-and-to-the-right



Sales Update

12


Sales Overview

• An update on sales - about 5 slides here covering strategy, execution, deals and pipeline

• This will vary and is optional ... chance to bring in other members of the team to meet with the board - in this case it was a chance for our new CRO Christopher Dean to meet and present to the board



BD update

14


BD Overview

• Same as for sales - what are the BD deals that are driving revenue and/or growth - 5-8 slides here

• This will vary and is optional ... chance to bring in other members of the team to meet with the board



Marketing update

16



Mandates: from reactive to proactive marketing

• This will vary and is optional ... chance to bring in other members of the team to meet with the board - in this case it was getting our new CMO Brent Hieggelke in front of the board.



Private Board Session

18



Appendix

19


Org Chart: Executive

• Org charts updated every quarter so the board knows who is where and what the structure looks like - great in the appendix


Org Chart: Sales


Org Chart: Engineering


Org Chart: Marketing


Org Chart: Finance



Dashboard

Our CFO has a dashboard that is sentout on a weekly basis ... this is a screenshot of it


Investor Relations

Urban Airship BOD Meeting