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ESTABLISHING & OPERATING A DISPERSED LAW FIRM Joe Milstone Co-Founder

Establishing & Operating a Dispersed Law Firm

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  1. 1. ESTABLISHING & OPERATING A DISPERSED LAW FIRM Joe Milstone Co-Founder
  2. 2. Want clients who are playing with real money Reducing hourly rate is thin edge of wedge Enablement of alternative models Reduction of duplication Capitalize on historical client irritants Virtual and boutique Lean and Innovative Lean and innovative LPO and commodity work Quality remains paramount Need something more than cloud and cost Lessons Learned
  3. 3. Outside firm that behaves like in-house counsel Lawyers with best-of-breed credentials Available on a flexible / customizable basis Integrated with business team Rates that are to the cost of traditional firms One Model for Dispersed Legal Services
  4. 4. Where This Fits Cognition LLP Reduce dependency on high priced counsel Keep work in-house/integrate with your team Get a business-minded lawyer with relevant experience Reduce cost Flexible alternative to a full-time hire For peaks and valleys in work-flow For part-time work For specific project-based work Access to varied skillset Corporate Law Departments Cognition LLP Law Firms
  5. 5. Where your fees go with BigLaw
  6. 6. Components of a Billable Hour LAWYERS SALARY SUPPORT STAFF CLASS A OFFICE SPACE MARKETING EXPENSES TRAINING JR. LAWYERS PARTNER DRAWS EXPENSE ACCOUNTS FIRM RETREATS COPY CENTRE OTHER OVERHEAD TYPICALLAWFIRMRATES DISPERSEDLAWFIRM CAPABILITIES
  7. 7. Employees, contractors and/or partners Control, Tools, Dependency, Flexibility Decision drives follow-on structural issues: IP and confidentiality Non-competes Salary, benefit and expense expectations Payment and taxes Business Considerations Supply Side
  8. 8. Flexibility with pricing AFAs, discounts Psychology of oversight and centralization Retainers and billing terms Commitments and thresholds Engagement letters and lawyer-client relationship Business Considerations Sell Side
  9. 9. Cognition Overview 2 2 1 3 5 4 1 4 21 0 5 10 15 20 25 2006 2007 2008 2009 2010 2011 2012 2013 2014 659applicationsreceived Years our Current Lawyers Joined
  10. 10. Cognition Overview Average experience among Cognition lawyers: They also have: in-house experience before joining Cognition Cognitions lawyers have a total of: post-call experience Cognitions Lawyers spend: working in law firms before moving on to in- house positions
  11. 11. Cognition Overview 123 146 223 116 121 11 122 12 11 113
  12. 12. Cognition Overview
  13. 13. General Counsel 11 Associate General Counsel 3 Senior Counsel 7 Counsel 12 Cognition Overview
  14. 14. Cognition Overview 3 38 2
  15. 15. Lawyers Cognition Overview StaffAssociates Executives
  16. 16. Becoming Legal Solutions Architects Technology Automation Managed Services Co-opetition
  17. 17. Media Attention The principles behind Cognitioninclude being tech-savvy, efficiency-conscious, low-overhead and partner-free. [Cognition] is part of a new breed of small, nimble law firms thriving at a time when traditional corporate firms are seeing their profits squeezed The key to reducing fees to a fraction of [Cognitions] Bay Street brethren? Cut out the marble-adorned offices and hire senior lawyers who can handle projects without assistants and junior associates. Cognition named one of Canadas fastest growing businesses for a third year in a row! Cognition LLP [is] shaking up the market with new ways of providing legal services, such as fixed-fee services.
  18. 18. Media Attention
  19. 19. Joe Milstone Cognition LLP [email protected] 416-348-0313 Thanks and Questions