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CHRIS HOMER & JUSTINE DALEY
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OUR BOOK
Contributions from: AVVO Clio
Fujitsu
Book Link gngf.com/webinar-book/
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KEY CHANGES IN 2016• Mobile search and traffic is continuing to increase • New ads in local search
• Local 3 pack and even Google Maps app • Voice search is changing search behavior • Reviews are becoming more and more important • Facebook is growing • Backlinks are still king
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LET’S BREAK IT DOWNProtect your referrals
• Reviews
• Branded search
• Attorney bio pages
• Accurate directory information
Grow your leads • Linkable content
• Backlink acquisition
• Answer cards
• Content built for search
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TYPES OF SEARCH TERMSBranded (Protect Referrals) Law Firm of Daley & Homer Justine Daley Chris Homer
Non-Branded (Grow Your Leads) Estate Planning Attorney Probate Attorney Real Estate Attorney
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THE FUTURE IS MOBILE
*IDC Research Report 2013
have their phone on or near them for all but up to 2 hours of their waking day.79%
reach for their smartphone immediately after waking up62%
say they can't recall the last time their smartphone wasn't next to them.25%
Among smartphone owners age 18-44
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MOBILE TRAFFIC ON THE RISE• Body One
• Body Two
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PROTECT REFERRALS - CONTENT• Body One
• Body Two
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Firm WebsiteSitelinks
FacebookAvvo
Yelp & YP
Birdeye
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SLIDE TITLE• Body One
• Body Two
Directory Listings
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KNOWLEDGE GRAPH• Body One
• Body Two
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REVIEWS ARE IMPORTANT2015 Survey:
• 92% of consumers now read online reviews (vs. 88% in 2014)
• 69% of consumers say a review must be written within 2-3 months to be relevant
• Only 14% of consumers consider using a business that has a 1 or 2 star rating
• 48% of consumers will visit the website after reading positive reviews
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REVIEWS
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LOCAL ADS AND THREE PACK• Body One
• Body Two
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FACEBOOK DEMOGRAPHIC CHANGES
• Kids leaving Facebook
• Fastest growing demographic is adults ages 35-55
• Behavior is drastically changing
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FACEBOOK TRAFFIC ON THE RISE
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MARKETING SPEND BREAKDOWN• Paid ads
• Google Ads • Avvo ads • Facebook paid ads
• Brand protection • Directory listings • Social media • Review management
25%
55%
20%
Marke&ngSpendBreakdown
PaidAds OrganicSearch BrandProtec7on
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NOT PROVIDED
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PPC ROI
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GROW LEADS - VOICE SEARCH
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ANSWER CARDS
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GROW YOUR LEADS - LINKABLE CONTENT
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SCHOLARSHIP• Body One
• Body Two • Direct outreach to
schools (.edu)• Scholarship websites• Social magnification• Tie into geo-location
and industry• Cast a wide net
Questions?Book Link
gngf.com/webinar-book/
