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WHY IS SOCIAL MEDIA SO IMPORTANT?
BRAND AWARNESS
WHERE YOUR CLIENTS ARE
RELATIONSHIP BUILDER
LEAD GENERATOR
THE 2 PIECES OF SOCIAL MEDIA
THE CONVERSATIONTHE
PROMOTION
USING SOCAIL MEDIA TO SPARK A CONVERSATION
• POST CONTENT• CREATE BRANDED CONTENT• CURATE FROM OTHER TRUSTED SOURCES
• REMIND EVERYONE YOU ARE ON SOCIAL MEDIA• IS IT IN YOUR EMAIL• IS IT EASY TO SEE ON YOUR WEBSITE
• BE PROUD OF YOUR SOCIAL PROOF • DISPLAY YOUR NUMBER OF FOLLOWERS ON YOUR WEBSITE• DISPLAY THE NUMBER OF SHARE AN ARTICLE HAS
HOW TO CONTINUE THE CONVERSATION
• ENGAGE WITH YOUR AUDIENCE• LISTEN TO WHAT THEY LIKE• RESPOND QUICKLY TO COMMENTS AND CONCERS
• CREATE AND JOIN GROUPS• CREATING GROUPS LETS YOUR FOLLOWERS FEEL LIKE THEY ARE A
PART OF SOMETHING• BE ACTIVE IN OTHERS GROUPS, THE ONLINE VERSION OF
NETWORKING GROUP• GO LIVE
• VIDEO IS THE FUTURE• DOING A LIVE BROADCAST PROVIDES A MORE RELATIBLE
ENVIROMENT
WHAT PLATFORMS SHOULD YOU FOCUS ON?
FOCUS ON THE BIG 3 THEN TEST THE WATER
1. FACEBOOK2. LINKEDIN3. TWITTER4. YOUTUBE5. SLIDESHARE6. PINTEREST7. SNAPCHAT8. SLACK
9. GOOGLE+10.BLAB11.ANCHOR12.REDDIT13.INSTAGRAM14.SOCIAL REVIEW SITES (YELP)15.AND THE LIST GOES ON…
ACTIONABLE NEXT STEPS• CREATE AND ORGANIZE A CONTENT STRATEGY• DECIDE WHICH PLATFORM TO FOCUS ON FOR THE
NEXT 6 MONTHS• MAKE SURE EVERYWHERE PEOPLE SEE YOU THEY CAN
FOLLOW YOU• REMEMBER IT’S A CONVERSATION, ENGAGE ENGAGE
ENGAGE
USING SOCIAL MEDIA TO MARKET YOUR FIRM
IS IT SMART TO SPEND MONEY ON SOCIAL
MEDIA?
YES AND HERE’S WHY• SOCIAL MEDIA IS NO LONGER FREE FOR BUSINESS• ORGANIC REACH IS DROPPING ACROSS ALL PLATFORMS
• ADVANCE TARGETING STRATIGIES• EASILY RUN SPLIT TESTING• CAN BE INEXPENSIVE• ABILITY TO MEASURE PERCISE ROI
WHAT CAN YOU GIVE YOUR AUDIENCE• VIDEOS• CHAPTERS OF EBOOKS• WEBINARS• FREE CONSULTATION• ANYTHING YOU BELIEVE WOULD HAVE VALUE TO YOUR
CLIENT
ACTIONABLE NEXT STEPS• DECIDE ON A BUDGET• CREATE FREEMIUMS• CREATE SPECIFIC GOALS• TEST EVERYTHING
FINAL THOUGHTREMEMBER THE 80/20 RULE
80% OF YOUR CONTENT SHOULD BE INFORMATION TO GENERATE CONVERSATION
20% OF YOUR CONTENT SHOULD BE PROMOTIONAL
SOCIAL MEDIA AND SEO
WHAT IS SEO?SEO IS “SEARCH ENGINE OPTIMIZATION”
IT’S HOW SITES LIKE GOOGLE, YAHOO, AND BING DETERMINE YOUR RANK IN WEB SEARCHES
HOW TO IMPROVE YOUR SEO
• HAVE A SOCIAL PRESENSE• CREATE QUALITY KEYWORD OPTIMIZED CONTENT• INCREASE BACKLINKS• MAKE SURE YOUR SITE AND CONTENT IS MOBILE
OPTIMIZED• EVALUATE THE USER EXPIRENCE OF YOUR WEBSITE