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Sirius Legal Legal aspects of privacy and data protection Risk scoring at customer acceptance, 23 April 2015

Privacy and data protection in credit scoring

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Page 1: Privacy and data protection in credit scoring

Sirius LegalLegal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Page 2: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Privacy means many different things

Page 3: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

The right to privacy between individuals

Nosy neighboursEU Privacy law does not deal with this aspect of privacyNational (civil) law

Page 4: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

The right to privacy in relationship to the government

NSAPoliceTax authoritiesSpecific rules and regulations on international and national level

Page 5: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Electronic processing of personal data

Electronic processingPersonal dataUsually –but not always- for commercial purposesEU Data Protection Directive 95/46/ECE-privacy Directive 2002/58

Page 6: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

New balls, please…

EU Data Protection Directive 95/46/ECE-privacy Directive 2002/58Have been around for 20 yearsPrinciples no longer fit economical and technical reality

Page 7: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

New balls, please…

EU is working on new set of rulesWork in progress since 2012End is not in sight…Uniform rules based on EU Regulation (as opposed to Directive)ETA: 2016 - 2017

Page 8: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Current Privacy Law

Based on EU RegulationTransferred into national law by each member stateSet of rules dates back to ninetiesBased on location of company and/or serverAt the time most elaborate and progressive set of rules in the world

Page 9: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Current Privacy Law

“Right to privacy” >< data processingDefinition of personal data is very largeECJ 2015: Even IP address – browser historyImpact on data collection and big data is considerable

Page 10: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Current Privacy Law

Definition of personal data is very largeCfr B2B vs B2CECJ 2015: Even IP address – browser history –information on social media – payment history…

Impact on data collection for credit scoring is considerable

Page 11: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Impact on credit scoring

B2B market: very little impact

B2C market: considerable impact of privacy lawAlmost all available data is ‘personal data’Classic data sources: public data – statistical data – private data

Page 12: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Impact on credit scoring

Almost all available data is ‘personal data’Classic data sources: public data – statistical data – private dataFact that data is publicly available does not in itself justify collection & treatmentCfr: data available online remains “personal” dataEven at first sight “statistical” information can be “personal” data

Page 13: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Impact on credit scoring

Public data Statistical data Private data

Court information Place of residence Payment history“Kadaster” Age Order historySocial media Diploma Time at which order is usually placed

Page 14: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Impact on credit scoring

Social media & Time at which order is usually placed

Cfr Schufa in Germany (credit rating bureau) uses data found on Facebook ever since 2012: wrong friends – negative ratingNightly orders online are considered sign of unemployment – negative rating

Page 15: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Impact on credit scoring

Public data

Beware of limitations under copyright law & database lawCfr. ECJ decision on Ryanair’s database (ECJ, C-30/14, 15 January 2015)

Page 16: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Current Privacy Law

Straight and simple:Basic rule = prior “opt-in” for all processingOr implicite opt-in if “legitimate grounds” for processing“Free and informed” opt-inTransfer of data to third party = additionnal opt-in

Cfr. Analytics tools, apps, cookies, database enrichment through mailingsand actions, …: always opt-inCfr. also social media content

Page 17: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Impact on credit scoring

Opt-in

Prior opt-in is exceptionClassic “justification” is “legitimate grounds”Law does not define “legitimate grounds” (Privacy Commission: “cfr CRM”)Justification for processing = compare interests of processor and data subject

Page 18: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Impact on credit scoring

Transfer of data to third parties

Requires additional opt-inEssential in credit rating/scoring Cfr. Evolution towards big data processing

Page 19: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Current Privacy Law

Who is responsible?

Data controller vs. Data processor

Page 20: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Impact on credit scoring

Who controls data?

Determines opt-in or justification requirementsWhat is roll of credit score supplier? Service based on own data vs. Data processing

Page 21: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Current Privacy Law

Rights of data subjectsopposition – access – correction - information

Obligations of data processorInformation – opt-in – data security – (export)

Page 22: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

New regulation

2016 – 2017

Regulation in stead of DirectiveWork in pogress since 2012Complex procedure in European InstitutionsHeavy lobbyingPolitical slow down

Page 23: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

New regulation

How the EU legislative process works…

2012 Proposal European Commission (Reding)2012-2015 Parallel track in European Parliament and European Council2014 Proposal Parliament accepted (Amendements “Michel”)2015 Parallel proposal Council Work in progress2016 Both proposals have to be merged into one final text…

Page 24: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Commission Proposal

Heavily influenced by consumer protection activists in EPLIBE Committee (protection of civil liberties)

Result:Consumer friendly, but unrealistic for direct marketing sector, e-commerce sector and especially credit scoring/rating…

Page 25: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Commission Proposal

For all services offered in EU (even free services)Personal data = also online identifiers, “pseudonymous data”Explicite opt-in always requiredInformation obligation (icons)Right not to be submitted to profilingWarning obligations in case of data breach“Data protection by design”“Data protection officer” Sanctions: LIBE: up to 5% of yearly turnover or 100 million euro

Page 26: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Council Proposal

Work in progressLast ammendments made in March 2015Much more industry focusedInfluence of direct marketing (through eg BDMA - FEDMA) is bigger

Page 27: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

Council Proposal

Explicite opt-in But opt-out or implicite opt-in has been put back in if “legitimate interest”

Next chapters discussed in upcoming months

To be expected:Lower penalties and less strict obligationsData protection officers obligation tuned downSofter rules on profiling prohibition

Page 28: Privacy and data protection in credit scoring

Legal aspects of privacy and data protectionRisk scoring at customer acceptance, 23 April 2015

What should you do in the meantime?

Follow up on discussion (eg through our website www.siriuslegal.be)Start review vendor contracts (in view of data security obligation) Start to prepare for full update of policies, contracts, business processesPut in place data breach notification procedureAppoint (temporary) data security officerPut in place impact assessment and/or risk analyses policyCreate compliance statements for annual business reportsTrain staffSit back and wait for final text of regulation for final details…

Page 29: Privacy and data protection in credit scoring

Media & advertisement law

Copyright - trademarks - datebase - software - knowhow

Travel & consumer protection

Tax & tax planning

IT, Internet & e-commerce

Privacy & cookies

Gambling & gaming

Sirius Legal

Page 30: Privacy and data protection in credit scoring

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