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fred-reikowsky
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BUSINESS COACHING SERVICES CANTON, OH
LEADS EXIST.
WHAT COULD POSSIBLY GO WRONG?
LegacyBizLeaders.com
SALES ARE STRUGGLING.
Lack of organized sellingprocesses and skills, leadscould be disappearing asquick as they come in
This isn't an isolated problem. Many businesses struggle with this.
Here are three simple steps that couldsend your sales numbers through the
roof along with your bottom line profits
To get better: accept reality and the need to changeTo become much better at selling: begin thinkinglike a professional, sophisticated salesperson
01Better Not BiggerTo grow a business: Get Better, Not Bigger
PROFESSIONALISMthe desire to always be acquiring new skills that produce better results
SOPHISTICATIONthe discipline to do away with low-level thinking about ourselves and our clients
Document the process, step-by-step, and train it.Stay focused on the client rather than yourself.
02Concentrate On Your Sales Cyclefrom lead to close, as a process in which each step along the wayis designed to move the prospect one step closer to a contract orformal agreement
A documented and trained process can change conversations.
Instead of feeling frustrated and defeated when a prospect says they want to go home and "think about it"
We now transition into autopilot and use great selling language like
"Is there anything else you would like to add? Am I missing anything? Are there any additional issues or problems that need to be addressed? Thanks, I think we have some great solutions for you!"
When certain objectives are not met: Stop and return to a previous step
Don't rush ahead, you might miss a step that's critical to reaching a close
Slow down and ask great questions
More than 90% of salespeople do not ask for the sale.Some of them don't have open and transparentdiscussions about cost early in the process either.
03Ask for the SaleLearn how to gently and effectively ask for the sale
What's wrong with that picture?Positioning the cost of your product or service up front is a salesperson’s responsibility and should be one of the first steps in your selling system, right after diagnosis.
Finally, being a professional requires that you boldly ask for the sale – every time!
So ask them already!All it takes is simple language like
"I believe we know enough to move forward with the solution we’ve proposed. If everything is satisfactory why not go ahead and get the paperwork signed up right now and get this project moving forward?"
Most of our real challenges as business owners comefrom mistaken assumptionsOne of the biggest: assuming that people will standin line at our doorstep to do business with us.
ConclusionAssumptions are dangerous!
What is your reality?
Are you and/or your staff great salespeople?
Are you capturing the business you want and need?Or are you frustrated because you have a great product or service that no one seems to want?
Now may be the time to face reality, getfocused and make a decision to get better.
Hire us:Legacy Business Leaders