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© Vrioni Consulting 2013
Change Crowdsourcing – the power of Gaming
Albana Vrioni change management practitioner
Vrioni Consulting s.p.r.l.
© Vrioni Consulting2013
© Vrioni Consulting 2013
Change Crowdsourcing …
... when Co-CREATIVE leadership leverages on
web-based SOCIAL Technologies to DELIVER incredible CHANGE results!
© Vrioni Consulting 2013
Outline
• About Change CROWDSOURCING • Prerequisites for Change Crowdsourcing • Change crowdsourcing in action • Interactive session- Play to “change” • Concluding points
© Vrioni Consulting 2013
.. Participative online activity
varying knowledge, heterogeneity, numbers,
an open call,
voluntarily undertake tasks
solving problems CO-CREATING
the “TO-BE”
Cloud INNOVATION
COMMUNITY building
Active creativity Knowledge sharing
Funding
Civic ENGAGEMENT
CHANGE Crowdsourcing
Workplace simulation
© Vrioni Consulting 2013
Clients
Suppliers
Employees
Collaborators
Gurus
Partners
Communities
The Co-created “to-be” has wider impact
“The amount of knowledge and talent dispersed in the crowd has always outstripped our capacity to harness it. Crowdsourcing corrects it”. J. Howe.
© Vrioni Consulting 2013
The Co-created “to-be” is embraced faster
“Tell me, I’ll forget. Show me, I’ll remember. INVOLVE me, I’ll UNDERSTAND.” Chinese proverb
© Vrioni Consulting 2013
Emergence of Burning Platform
“EMERGING”
Representative
GENERATIVE Reality check
… a tale of courage and tenacity … in depar2ng from the current state of affairs.
© Vrioni Consulting 2013
Spurring creativity & innovation
“a networked organization
allows linking the dots of
talent germs hidden in the
DIVERSITY…” http://dimitros.net
© Vrioni Consulting 2013
Change Crowdsourcing in ACTION
© Vrioni Consulting 2013
Architect of an open world!
© Vrioni Consulting 2013
The change project: DIVERSIBULL
http://commons.wikimedia.org/wiki/File:Steve_Jobs_and_Bill_Gates_(522695099).jpg
© Vrioni Consulting 2013
Managing change – the groundwork
2.7
2.22.2
2.8
3
2.3
3
3 3
2,6
Family / Collaboration
Market / Competitiveness
Process / Efficiency
Creativity / Uniqueness
© Vrioni Consulting 2013
Crowdsoucing change: Ideas@Bull
Why change crowdsourcing for DIVERSIBULL? Diversibull_SVU-VS1.MOV
© Vrioni Consulting 2013
Employee participation 79%
50% in response to communications
PARTICIPATION in improvement actions
Review HRM practices
What is the most important outcome? Diversibull_SVU_VS2.MOV
© Vrioni Consulting 2013
An interactive session – Play to “change”
“I need to change the business
model. How can I drive engagement of employees in the last years of their career
(15% of my workforce)? ”
… illustration...
© Vrioni Consulting 2013
An interactive session – Play to “change”
url: http://www.yambla.com/acmp Sign up to create your personal account User: your email Password: select password
Enter a new idea Comment on an idea Add to an idea Analyse an idea: SWOT Support an idea Drop an idea
© Vrioni Consulting 2013
A Leadership call!
• Change Crowdsourcing: – A STRATEGY not a tactic – Readiness to OPEN UP – Co-creative change leadership
© Vrioni Consulting 2013
a VISION– not a tool!
• No TRUST– no participation! • Gaming – from specific to SYSTEMIC • GOOD idea – BAD idea • CHAOS of creativity vs. ORDER in actions
© Vrioni Consulting 2013
A reality checkpoint!
• Generations - from conflict to Synergy! • Behind games – behind INNOVATION • “Your” talent – competitor’s potential