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Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved.
2
Motivation
One secret for success in organizations is motivated and enthusiastic employees
With such a diverse workforce, it is a challenge for managers to motivate employees toward common organizational goals
Manager’s Challenge: Pfizer
Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved.
3
Motivation
Employee motivation theories and models
–Needs –processes
–Reinforcement
How job design can affect employee satisfaction & productivity
Empowerment
Topics
Chapter 16
Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved.
4
Motivation
Arousal, direction, and persistence of
behavior
Employee motivation affects productivity
Part of a manager’s job is to channel
motivation toward the accomplishment of
organizational goals
Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved.
5
Two Types of Rewards
Intrinsic rewards--satisfactions a person
receives in the process of performing a
particular action.
Extrinsic rewards--given by another person.
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Model of Motivation
NEED-Creates desire to fulfill
needs (food, friendship,
recognition, achievement).
BEHAVIOR-
Results in actions
to fulfill needs.
REWARDS-Satisfy
needs; intrinsic or
extrinsic rewards.
FEEDBACK-Reward informs person whether behavior was appropriate and should be used again.
Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved.
7
Foundations of Motivation
Traditional
Human Relations
Human Resources
Contemporary
•systematic analysis of an employee’s job
•economic rewards for high performance
• noneconomic rewards, such as congenial
work groups
• workers studied as people and the concept
of social man was born
• introduce the concept of the whole person
• employees are complex and motivated by
many factors
• content theories stress the analysis of
underlying human need
• process theories concern the thought
processes that influence behavior
• reinforcement theories focus on employee
learning of desired work behaviors
Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved.
8
Motivation Content Theories
Hierarchy of Needs Theory
ERG Theory
Two-Factor Theory
Acquired Needs Theory
Emphasize the needs that motivate people
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Hierarchy of Needs Theory
Physiological Needs
most basic human physical needs
Safety Needs
safe and secure physical and emotional environment
Belongingness Needs
desire to be accepted by one’s peers
Esteem Needs
desire for a positive self-
image and to receive attention
Self-ActualizationNeeds
represent the need forself-fulfillment
Human beings are
motivated by a
hierarchy of
unsatisfied needs.
Abraham Maslow
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Maslow’s Hierarchy of Needs
Once a need is satisfied, it declines in
importance and the next higher need is
activated
There are opportunities for fulfillment off the
job and on the job in each of the five levels of
needs
Experiential Exercise: What Motivates You?
Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved.
11
ERG Theory
Existence Needs
the needs for physical well-being
Relatedness Needs
the need for satisfactory relationships
with others
Growth Needs
human potential,
personal growth, and increased
competence
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12
Two Factor Motivation Theory
Area of Satisfaction
Area of Dissatisfaction
Motivators
influence
level of
satisfaction.
Hygiene factors
influence level of
dissatisfaction
Motivators
Hygiene
Factors
Achievement
Recognition
Responsibility
Work itself
Personal growth
Working conditions
Pay and security
Company policies
Supervisors
Interpersonal
relationships
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13
Acquired Needs Theory
• Need for Achievement desire to accomplish
something difficult, master complex tasks, and
surpass others
• Need for Affiliation desire to form close personal
relationships, avoid conflict, and establish warm
friendships
• Need for Power desire to influence or control
others
David McClelland
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14
Motivation Process Theories
Equity Theory
focuses on individuals’ perceptions of how fairly they are treated compared with others
motivated to seek social equity in the rewards they expect for performance
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15
Methods for Reducing Perceived Inequities
Change inputs
Change outcomes
Distort perceptions
Leave the job
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16
Motivation Process Theories
Expectancy Theory
motivation depends on individuals’ expectations about their ability to perform tasks and receive desired rewards
concerned not with identifying types of needs but with the thinking process that individuals use to achieve rewards
based on the effort, performance, and desirability of outcomes
Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved.
17
Reinforcement Perspective on Motivation
Reinforcement
Tools
Positive reinforcement in the
administration of a pleasant and
rewarding consequence.
Avoidance learning is the removal of
an unpleasant consequence following a
desired behavior.
Punishment is the imposition of
unpleasant outcomes on an employee.
Extinction is the withdrawal of a
positive reward, behavior is no longer
reinforced and hence is less likely to
occur in the future.
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18
Schedules of Reinforcement
Continuous Reinforcement
Partial Reinforcement
Fixed-Interval Schedule
Fixed-Ratio Schedule
Variable-Interval Schedule
Variable-Ratio Schedule
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19
Job Design for Motivation
Job design = application of motivational
theories to the structure of work for improving
productivity and satisfaction
Job simplification = job design whose
purpose is to improve task efficiency by
reducing the number of tasks a single person
must do
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20
Job Design for Motivation
Job Rotation = job design that systematically
moves employees from one job to another to
provide them with variety and stimulation
Job Enlargement = job design that combines
a series of tasks into one new, broader job to
give employees variety and challenge
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21
Job Design for Motivation
Job Enrichment = job design that
incorporates achievement, recognition, and
other high-level motivators into the work
Work redesign = altering of jobs to increase
both the quality of employee’s work
experience and their productivity
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Job Characteristics Model
Source: Adapted from J. Richard Hackman and G. R. Oldham, “Motivation through the Design of Work: Test of a Theory,” Organizational Behavior and Human Performance 16 (1976), 256.
Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved.
23
Motivational Ideas for Turbulent Times
Organizations are increasingly using various
types of incentive compensation as a way to
motivate employees to higher levels of
performance
Variable compensation and forms of at risk
pay are key motivational tools
Ethical Dilemma: Compensation Showdown
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Empowering People to Meet Higher Needs
Information - Employees receive
information about company performance
Knowledge - Employees have knowledge
and skills to contribute to company goals
Power - Employees have the power to
make substantive decisions
Rewards - Employees are rewarded based
on the company performance
Four Empowering Elements
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25
Continuum of Empowerment
Sources: Based on Robert C. Ford and
Myron D. Fottler, “Empowerment: A
Matter of Degree,” Academy of
Management Executive 9, no. 3 (1995),
21-31; Lawrence Holpp, “Applied
Emplowerment,” Training (February
1994), 39-44; and David P. McCaffrey,
Sue R. Faerman, and David W. Hart,
“”The Appeal and Difficulties of
Participative Systems,” Organization
Science 6, no. 6 (November-December
1995), 603-627.
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26
Giving Meaning to Work
To meet higher-level motivational needs and
help people get intrinsic rewards from their
work is to instill a sense of importance and
meaningfulness