Concept of

Corporate Social

Responsibility

According to Late Prime Minister Lal Bahadur Shastri

“Too often the community views the businessmen’s aim

as selfish gain rather than advancement of the general

welfare.

Introduction

to Corporate

Social

Responsibilit

y

Definition & Meaning of

'Corporate Social

Responsibility'Corporate initiative assess and take responsibility for the

company's effects on the environment and impact on social

welfare. The term generally applies to company efforts that go

beyond what may be required by regulators or environmental

protection groups.

Corporate social responsibility may also be referred to as

"corporate citizenship" and can involve incurring short-term

costs that do not provide an immediate financial benefit to the

company, but instead promote positive social and environmental

change.

According to Wood “The basic idea of corporate social

responsibility is that business and society are interwoven rather

than distinct entities”

Conti….“CSR is about how companies manage the business process to produce an overall positive impact on society”

“”CSR is a form of corporate self regulation integrated into a business model”

Company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates.

Companies have a lot of power in the community and in the national economy. They control a lot of assets, and may have billions in cash at their disposal for socially conscious investments and programs. Some companies may engage in "greenwashing", or feigning interest in corporate responsibility, but many large corporations are devoting real time and money to environmental sustainability programs, alternative energy/cleantech, and various social welfare initiatives to benefit

employees, customers, and the community at large.

5 Key Points found in most CSR

Definition.

1. Corporates have responsibilities that go beyond the

production of goods and services at a profit

2. These responsibilities involve helping to solve important

social problems, especially those they have helped create.

3. Corporations have a broader constituency than stockholders

alone.

4. Corporations have impact that go beyond simple

marketplace transactions.

5. Corporation serve wider range of human values than can be

captured by a sole focus on economic value. VIDEO CLIP

CSR Initiatives by Indian

Corporation

Aditya Birla CSR Initiative PDF

Cocacola CSR Initiative PDF

SIEMENS India CSR Initiative VIDEO CLIP

Tata Group PDF

And many others Indian Corporation.

Different Approaches to

CSR

1.Community Based Development

Approach

2.Philanthrophy Approach

3.Incorporate CSR Strategy with Business

Strategy

4.Creating Share Value Approach

5.Benchmarking Approach

Detail Reading….Seth Prakashan pg.171

Levels Of CSR in

Organization

4.Philanthropic Responsibility

3.Ethical Responsibility

2.Legal Responsibility

1.Economic Responsibility

Benefits/Merits of CSR

1. Human Resources

2. Risk Management

3. Optimum Utilization of Resources

4. Good Reputation

5. Complements the Government.

6. Protects Consumers:

7. Accountability toward stakeholders.

What do you mean by Value Driven

Approach in CSR????In an era of intense global competition, companies are

searching for ways to gain a competitive advantage to protect

or improve their market position. Delivering value - high

quality, sustainable, durable and reliable products at low cost

- has become the key to survival in today's global economy.

A number of corporations have adopted value-driven

strategies in implementing quality programmes and pursuing

manufacturing excellence. Businesses that lead the field in

quality and manufacturing excellence are now using the same

strategies to adopt environmentally and socially responsible

solutions.

It is an organisation where different values whether from

Indian Culture or from western thoughts are accepted as

guidelines.Such firms know their accountability. They accept

holistic approach while doing their work.They can maintain

proper balance between business growth and social

Diagram for Value Driven

Organization

Path of

Knowledge

Gyan

Knowing self

& discriminate

Path of mind

control

Samadhi

Meditation

Path of

devotion Self

Surrender to

God

Path of Action

(Karma) self

play Action &

Wisdom

4 Traditional Methods of mind

purification

Pure mind through which value

emerge

Value Orientation

Managerial

Effectiveness

C S R Within the

Organization

Concept of Health And

Safety at WorkplaceA.IntroductionThe Health and safety in Employment Act and the amendment made to it are responsible to make today’s workplaces as healthy and safe as possible.

B.The Concept of Health and Safety Workplace.Health and safe workplace are measures of successful employment relationships that exhibit mutual trust and confidence and promote sustainable and productive relationships.Creating healthy and safe workplace requires employers and employees to work together systematically to identify hazards and manage them. It also requires a workplace with on going and effective communication between the employer and the employee.

Providing a Healthy Work is a Shared

Responsibility

Table on page 177…Seth Prakashan

Keys to provide healthy

workplace

Following factors are useful for both employers and

employees:

1. A balance of effort and rest.

2. A variety of tasks, interest and simulation.

3. A sense of personal control.

4. Workplace collaboration.

5. Healthy personal relationship.

6. Good Communication

7. Use of proper motivational factors.

Safety and Security

A.Introduction

For smooth functioning of an organization ,the employer

has to ensure safety and security of his employees.

Healthy and safety form an integral part of work

environment. A work environment should enhance the well

being of employees and this should be an accident free.

The term health ,safety and security are closely related to

each other. Health is the general state of well being .It not

only includes physical well-being ,but also emotional and

mental well-being.

Safety and Security

B.Meaning and definition

“Safety refers to the act of protecting the physical

wellbeing of an employees”

It will include the risk of accidents caused due to

machinery fire or safety.

“Security refers to protecting facilities and equipment's

from unauthorized access and protecting employees while

they are on work”

Safety and Security

C.Supervisors and departmental heads can take

following measur es for safety and security of

emplyees

1. Monitors health and safety of employees.

2. Coach employees to be safety conscious.

3. Investigate accidents and avoiding the same.

4. Communicating about safety policy to employees.

5. Provide technical training regarding prevention of

accidents.

6. Co-ordinate health and safety programmes.

7. Train employees on handling facility and equipements.

8. Develop safe reporting systems.

9. Maintaining safe working conditions

Safety and Security

D.Major Areas to look into for Employee Safety

1. Proper Sign/Indication Board.

2. Education.

3. Proper Equipment.

4. Proper Ventilation and Cleaning.

5. Health Insurance.

Exploitation, Atrocities and

Harassment

A.Introdution:

Exploitation, Atrocities and Harassment are unethical practices which are

observed in many workplaces. Such practices ruin the health work culture

and creak havoc in the organization.

B. Meaning and Definition:

Atrocity:

1.”It is a Act of atrocious cruelty”

2.”Atrocity is the quality of being shockingly cruel and inflame”.

Harassment :

“Harassment is annoying or unpleasant behavior towards someone that

takes place regularly ”

Exploitation:

“Its an act of tormenting by continued persistent attacks and criticism.”

Ex; Bad Treatment, offensive remarks physical attacks

Concept of Workplace

HarassmentWorkplace harassment is any type of unwelcome action towards an employee that leads to difficulty in performing assigned tasks or causes the employee to feel he or she s working in a hostile environment. The workplace harassment may be based on such factors as –

a) Race

b) Gender

c) Age

d) Culture

e) Sexual orientation

f) Religious preference

Ways of Workplace Harassment /

Sexual Harassment1.Verbal

Sexual innuendoes or other suggestive comments ;racial or

ethical slur: humor, jokes or teasing about sex, race, age,

religion, disability or gender specific traits; repeated requests

for dates, sexual advances proposition comments about a

person’s nature ,abusive language or insults or threats 2.Visual or Non-Verbal

Leering or staring in a sexual manner whistling or hooting,

suggestive or insulting looks ,Vulgar sounds or gestures;

ostensive or hateful pictures posters, colanders, cartoons or

obsene e-mail, excessive attention in the form of love letters

or gifts or offensive or derogatory written material 3.Physical

Inappropriate touching of the body, inappropriate display of

body parts; coerced ,physically blocking another individual’s

movement, exclusionary actions based on age, ethnicity sex.

Questions

Long Answer Questions

1.What are the emerging trend in social

responsibility of business? Give Suitable Examples.

2.What are the CSR initiatives in India

3.Discuss the role and responsibilities of Society in

CSR (Oct 10).

4.Discuss the concept of CSR with the help of TATA

Steels.(April 11)

Short Notes on:

1.Child Labor (Oct 10, April 12)

2.Safety at work.(April 11)