jasonondesign.coma

jasonondesign.coma

GETTING

SHIT DONEDeliverables, Timelines, and Predicting the Future!

jasonondesign.coma

WHY YOUR PROJECTSUCKS

Lack of Commitment

Wrong Team (Insecurity)

Bad Process

Fear

BRANDINGDESIGNUSABILITYTECHNOLOGY

jasonondesign.coma

SPREAD THE WORDMY DREAM

jasonondesign.coma

I lovemy job.I love

chaos.

I do all the work

jasonondesign.coma

THREE ACTIONABLE IMPROVEMENTSMY GOAL

jasonondesign.coma

ENOUGH ABOUT MEABOUT YOU

jasonondesign.coma

YOURSUPERPOWER?

Leadership

Logistics

Communication

Front End Dev

Hardcore Programming

Design

Other

jasonondesign.coma

WHO DO YOUREPRESENT?

Over 1,000 Employees

100-999 Employees

15-99 Employees

2-14 Employees

Lone Gunslinger

Drupal.org

jasonondesign.coma

SIZE OFPROJECTS?

Different every week.

Different every quarter.

Same thing all year long.

jasonondesign.coma

FAVORITE THINGS?

Most fun?

Most successful?

jasonondesign.coma

Recap meetingsEndless design revisionsStaff changesChange ordersRemoving features to go live60 page specs w/o critical info

MIGHT HAVE MISSED

jasonondesign.coma

THERE MUST BE A BETTER WAYDRIES

jasonondesign.coma

Use a methodology that accepts the reality that humans

are horrible at planning

jasonondesign.coma

WE NEED TO STOP THIS OR WE WILL NOT SURVIVE

jasonondesign.coma

HOW DO YOUADD VALUE?

Users

Transactions (money)

Time-on-site

Conversions

Brand Awareness

Don’t Know

jasonondesign.coma

WHAT PERCENTAGE OF YOUR TIME IS ADING VALUE?

jasonondesign.coma

WE STOP WASTING TIME?WHAT IF...

jasonondesign.coma

jasonondesign.comadream. build. launch.

100homes

1week

1998 HoustonHome Builders Blitz

jasonondesign.coma

SO WHY WOULD A WEB PROJECT TAKE 6-12

MONTHS?

jasonondesign.coma

Visual Design &Written Voice

Programming

Monitor & Improve

SetupCommunication

Sign-off

Setup

Communication

Go Live

Design Revisions

Value Ad

Cut Out Waste

jasonondesign.coma

WHAT IF...No recap meetings

Go live in a week, before the needs change

It was ok to not know the details before a project starts

jasonondesign.coma

Picture!

pho

to: Jim

Gra

dy

cre

ative

co

mm

ons

jasonondesign.coma

“Change is never painful. The resistance to change is.”

Buddha

pho

to: E

dw

ard

Dalm

uld

er

cre

ative

co

mm

ons

jasonondesign.coma

WHAT DOES IT LOOK LIKE?ENOUGH CONTEXT

jasonondesign.coma

jasonondesign.coma

jasonondesign.coma

5 DAYS ofDISCOVERY & DESIGN

Direction, Research, and Testing

Design w/Multiple Rounds of Revisions

Sign-off (12 person committee)

On-site photo-shoot

Improved logo treatment BONUS

jasonondesign.coma

5 DAYS ofDEVELOPMENT

Templates programmed

Key features built (e.g. events, slideshow)

Course catalog built SURPRISE

jasonondesign.coma

5 DAYS ofCONTENT

15 content editors trained

Top 100 pages added

Sign-off on Navigation as 80% final

Breakout sessions for 3 key departments

Workflow updated BONUS

jasonondesign.coma

500 PAGES25 CONTENT EDITORS

NO POLITICS

1 MONTH

jasonondesign.coma

PLANING, PROCESS, PEOPLE.HOW IS THIS POSSIBLE?

jasonondesign.coma

PROJECT MANAGEMENTPLANNING & PROCESS

jasonondesign.coma

MODELTIMELINE

jasonondesign.coma

PROJECTMANAGER

Same work. Less lag.

In control.

Assertive. Requires commitment.

Flexible.

jasonondesign.coma

PLANNINGAND PROCESS

Roadmap (constant assessment)

Roles (internal & external)

jasonondesign.coma

jasonondesign.coma

PROJECT MANAGEMENTREMOVING WASTE

jasonondesign.coma

REMEMBERWE FAIL BECAUSE OF

Get Training

Get an Expert

Best Practices

Ego/Fear

Test

Fail

Improve

UnknownableUnknown

Bad Process

jasonondesign.coma

RIGHT TIME.RIGHT PEOPLE

jasonondesign.coma

CREATIVETEAM

Low Ego

Flexible

Confident

Expert Designer/Writer

Creativity on Demand

jasonondesign.coma

DEVELOPMENTTEAM

Low Ego/Flexible

Enjoys helping

Prefers simple solutions

Expert at tools used

Uses plugins/modules to get to 80% fast

jasonondesign.coma

So, is everyone an

expert?

jasonondesign.coma

BUT...YES!

jasonondesign.coma

SALES PEOPLEHAVE ANSWERS

Experts ask questions.

jasonondesign.coma

Do details and icons help conversions? No details = 11% more conversions.

Which Test Won?

jasonondesign.comaWhich Test Won?

Which is more effective?

jasonondesign.comaWhich Test Won?

40% increase in “add to cart” clicks

jasonondesign.coma

Do images or text convert better in email?

Which Test Won?

jasonondesign.coma

Do images or text convert better in email?

No Images+200% click-throughs+ 300% revenue no icons

Which Test Won?

jasonondesign.coma

SALES PEOPLEHAVE ANSWERS

Experts ask questions.

jasonondesign.coma

MANYEXPERTS

Stakeholders

Core web team

Perspective Liability to asset!

Content team

Design team

jasonondesign.coma

IT’S NOT RUSHINGIT’S HAVING A PLAN & NOT WASTING TIME.

Setup CommunicationSign-off

SetupCommunication

Go Live

jasonondesign.coma

REALISTIC EXPECTATIONSWHAT’S POSSIBLE

jasonondesign.coma

In 2.5 months, inquiries doubled.

In 6 months,a 4-fold increase.

RECRUITMENT

ONE MONTH

jasonondesign.coma

IN 2 WEEKS4 Gravity Switch team members

4 Core client members

1 Super involved board

1 Writer

jasonondesign.coma

IN 1 WEEK2 Gravity Switch team members

2 Core client members

1 Writer

jasonondesign.coma

Use a methodology that accepts the reality that humans are horrible at planning

jasonondesign.coma

jasonondesign.coma

IN 1 MONTHClient Team

Site Builder

Designer (1 week)

PM

QA

Mostly Works

Workflow Fail

jasonondesign.coma

IN 2 MONTHSSite Builder

PHP Dev

Freelance Drupal/PHP

QA

Workflow Fail

jasonondesign.coma

IN 3 MONTHSSite Builder

Client

QA

jasonondesign.coma

IN 10 MONTHSBurn In

Improvements

Very limited PHP

jasonondesign.coma

IT’S FUN AGAIN!HELL YES!

jasonondesign.coma

SOUNDS GOOD BUT...GETTING STARTED

jasonondesign.coma

RISKS?WHAT ARE YOU AFRAID OF?

jasonondesign.coma

jasonondesign.coma

TOYOTAStart small

Have a flexible plan

Share your success

Repeat

jasonondesign.coma

SPREAD THE WORDMY DREAM

jasonondesign.coma

ENOUGH CONTEXT

jasonondesign.coma

THREE QUESTIONS

What’s the worst that could happen?

Where’s our biggest win?

Who’s first?

jasonondesign.coma

SPEAKING OF

QUESTIONS

jasonondesign.coma

WHAT DOES THAT LOOK LIKEENOUGH CONTEXT

jasonondesign.coma

LET ME KNOW HOW I DIDTHANK YOU