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Enterprise SearchThe organization is the information System: Changing how we perceive search capability
in organizations.
Paul H. [email protected]
Robert Gordon University (RGU), UKResearch in Oil and Gas and other industries
BACKGROUND – APPROACH (NOT IT/TOOL Centric)
• Search capability may not equal search engine or IT capability.• Search capability may not equal search Centre of Excellence (CoE) capability• Organizational learning loops (with respect to search) may be sub-optimal• Formal Knowledge Organization (KO) practices and standards (from an Information
and Knowledge Management strategy including taxonomies) may play a key role in findability.
• Information behaviours - the way people actually work, can differ from what is written down (those formal practices).
• Culture (Beliefs, attitudes and motivations) of leaders and staff may play a bigger role in findability of information than is currently thought.
• Mental models of staff (Information Literacy) regarding the information system and information space, may play a bigger role than is widely accepted for search.
• Search strategies can bias lookup (known item) search in the organization (80% by volume) – “the Tyranny of the masses”. Exploratory search (remainder 20%) can lead to leaps in value (wealth) that cannot be predicted. – Serendipity Economy.
BACKGROUND
Enterprise Search & Discovery issues
• 24% of a professionals time spent looking for information, 48% of organizations feel search is unsatisfactory in some way. Equates annually, to $6Billion of poorly deployed resources in upstream oil and gas.
• Recent research on exploratory search indicates even the most
experienced searchers can miss 73% of high value items.
• Executives indicate missed opportunities by failing to leverage their information effectively could represent 22% of annual revenue.
BACKGROUND – MOTIVATION FOR RESEARCH
• Re-examine and re-conceptualize enterprise search
• Causal factors for user satisfaction• Causal factors for search task performance• What latent information needs are not being met
RESEARCH AIMS
