EVENTS AND EVENT

MANAGEMENT

Prepared by:

Prof. Rowena R. De Leon

EVENT

Is a general term

indicating the coming

together a number of

people in one place, to

confer or carry out a

particular activity.

EVENT

Is anything that happens or a very important occurrence. Can range from local, regional and international.

As an activity established to evolves the local population in a shared experience to their mutual benefits

SPECIAL EVENT

A unique moment in time

celebrated with

ceremony and ritual to

satisfy special

needs.(2002,p.6)

SPECIAL EVENT

A special event is a one-time or

infrequently occurring event outside

normal or activities of the

sponsoring or organizing body;

To the customer or guest, a special

event is an opportunity for a leisure,

social or cultural experience outside

the normal range of choices or

beyond everyday experience.(1997,

p.4)

Common Characteristics of

Events

Are unique occurrences that do not

happen very often

Have a LIMITED duration (happening

within hours or days at the most)

Happen with a live audience in attendance

Require one or more groups to plan and

organize

Are staged for a purpose

Types of Events

Events vary in size, content and purpose making

the industry extremely diverse. As an event

leader, it is important for you to distinguish

the difference in terminology. This will enable

you grasp the kind of event your client would

like to produce. This way you can plan,

manage and coordinate the event

requirements well (Aastroff and Abbey,1998)

Types of Events

1. Events based on size

EVENTS MANAGEMENT

Is one of the professional courses

included in the curriculum fore

tourism and hospitality programs,

even to some other business

management-related programs.

This course as required is significant

competency that was embedded in

the curriculum in order for the

industry professionals to become

more equipped with event

EVENTS MANAGEMENT

A function requiring public

assembly for the purpose of

celebration, education,

marketing and reunion;

The process that includes

research, design, planning,

coordinating and evaluation of

events.

It is a science and art

It is a venue to incorporate principles in the field of management and business with social graces, protocol, and the art of creating unique.

Types of Events

A. According to purpose: The C’s of Events

1. Celebrate life’s milestones and accomplishments, and to perform rituals or ceremonies as required by religion, culture or society.

Life-cycle events

Religious rituals

Commemorative ceremonies

Socio-civic events

2.Commune and strengthen bonds of friendship and restore friendships

Reunions

Hallmark events

3. Convene-that is to share and pass

on knowledge among peers and

colleagues

Meetings, conference, conventions

4. Commerce-to market and promote

product offerings

Marketing Events

Exhibits and trade shows

B. According to the number of

participants(few,many,multitude)

D. According to Frequency

Monthly

Quarterly

Semestral

Annual

Biennial

D.According to Magnitude Impact

Field of Specialization

Civic Events

Expositions

Hallmark Events

Incentive Travel

Retail Events

Social life-cycle

events

Tourism

Conventions

Fairs and Festivals

Hospitality

Meetings and

Conferences

Reunions

Sports Events

Event Terms and Its

Meaning

Meeting an assembly of

individuals gathered to

discuss items of material

interest, or engage in

professional development

thru learning activities.

Conference

1. A participatory meeting defined for the discussion of subjects related to a specific topic or area. May include fact-finding, problem-solving and consultation.

2. An event used by any organization to meet and exchange views, convey a message, open a debate or give publicity to some area of opinion on a specific issue. No tradition, continuity or specific period is required to convene a conference. Although not generally limited, conferences are usually of short duration with specific objectives. Conferences are generally smaller in scale.

3. An assembly of a large number of individuals to discuss items of mutual interest, or engage in professional development through learning.

Congress

1. A scheduled, periodic

meeting of delegates or

representatives of interested

groups to discuss a subject.

2. The European term for

convention.

Convention

A general or formal meeting ofa legislative body or social oreconomic group to provideinformation of a particularsituation, and to establishconsent on policies amongparticipants. Usually of limitedduration and set objectives, butno determined frequency.

Foreign Meeting

A meeting comprised of

attendees from other

nations; also known as

international meeting or

institute.

Seminar

A lecture, representation,

and discuss under the

guidance of an expert

discussion leader allowing

participants to share

experiences in a particular

field.

Workshop

1. A training session in which participants develop

skills and knowledge in a given field.

2. an event designed to stimulate intensive

discussion and compensate for diverging views

in a particular discipline.

3. an informal public session of free discussion

organized to take place between formal plenary

sessions on a subject chosen by the

participants or on a special problem suggested

by the organizers.

Exhibit

Although the term exhibit,

booth and stand are often

used interchangeably, an

exhibit is actually all of the

display materials and

products housed in a booth

or stand.

Exhibition

A display for public viewof products or promotionalmaterials for the purpose ofPR, sales, and/ormarketing; also known asexposition, industrial show,or trade show.

Fair

A public celebration

that includes

commercial and civic

activities.

Festival

A public celebration that

conveys, thru a

kaleidoscope of activities.

Parade

A moving pageant including floats, bands, individual entertainers, and dignitaries.

Event Marketing The process that integrates a

range of marketing elements and a

central event sponsorship or lifestyle-

themed activity. This process

incorporates advertising, employee

and consumer programs, sales

promotion, PR, causes, business, TV

property, and trade promotion with a

specific event.