It is a field that focuses on advising businesses on how best to use information technology to meet their business objectives.

IT consultancies implement, deploy, and administer IT systems on businesses' behalf.

IT consulting industry can be viewed as a three-tier system: Professional services firms Staffing firms Independent consultants

(In USD Bn)

2004 2005 2006 2007 CAGR(2004-07)

World GDP 58,051.1 61,300.0 64,242.4 67,711.5 4.3%Worldwide IT services

418 441 467 467 5.8%

As % of World GDP

0.72% 0.72% 0.73% 0.73%

(Source: IMF, NASSCOM)

With an increase in adoption of technology by businesses and individuals, spending on IT services (excluding BPO, hardware and software) has outpaced the growth in World’s GDP in past.

(USD in Bn) Exports Domestic Total CAGR %FY03 5.5 2.4 7.9FY07 18.1 5.6 23.7 31.6%FY11E 40 10 50 20.5%

Size of Indian IT services industry

(Source: NASSCOM, CRIS INFAC)

Ф The domestic IT market is at a nascent stage (compared with the global IT industry), as most users in India are in the initial stages of IT development. Hence, Indian IT service industry is dependent on export for more than 3/4th of its total revenue.

Ф India is the most favored offshore location for IT Services (Source: - AT Kearny Global Services Location Index 2007). The same is evident from the increase in dominance of India in total offshorable IT services market.Ф Dominance of India in offshore market is because of financial attractiveness (i.e. cost competitiveness) as well as availability of abundant suitable talent pool.

(Source: NASSCOM)

Detailed information is included on market size, measured by value and/or volume.

Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape.

Market shares are covered by manufacturer and/or brand.

Product Price Place Promotion Physical Evidence Process People

The IT consulting and other services market is valued as the revenues accrued from provision of information technology and systems integration services, information technology consulting, and information management services.The 7 P’s which is covered under the marketing mix of IT consulting services are:

IT Strategy and Governance Architecture and Technology IT Process and Service Management Master Data Management Infrastructure Services Quality Assurance and Testing Performance Engineering Solutions Information Risk Management

Pricing can be done according to the Onshore or Offshore or both proposals, the consulting firms may get.

Considering the location from where service is provided, the market can be classified into ‘Onshore’ services and ‘Off-shore’ services.

Off-shore’ services are those services which are outsourced outside the home country.

Offshore locations leverage their strength in availability of skilled talent at relatively lower cost to provide cost effective services.

Companies continue to explore ways in which the Internet can help improve the efficiencies and effectiveness of their service and product delivery.

Helps in fulfilling the need of the technical architecture for the organization’s system strategy.

With a software development specialist advice can be a real benefit for the activities of your company and a business model that can help in improving the system.

In the past few years, Indian IT consulting companies have equipped themselves to provide high quality services for a variety of clients settled all over the world.

IT Services market can be segmented based on execution responsibility into ‘Outsourced services’ and ‘Captive Units’ (in-house).

Independent service providers provide ‘Outsourced services’, undertaking delivery responsibility for a price.

Strategic IT Effectiveness (SITE) experts. Experienced professionals with bold,

value-creating approaches to IT. User Groups Discussion Forums Company Blogs Research Labs Customer Advocate Program

Done by Strategy formulation. Working with the clients to formulate a

corporate business strategy following a 5-step method.

5-step method Defining the goals Identifying the scope Formulating an aggressive strategy Keeping provisions for internal arrangements, and Operations

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