THE EVOLUTION OF INNOVATION

Management Meeting TEUFELBERGER, March 5th 2015

Evovation – Evolutionary Innovation

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>< The foundation of any successful product is a unique story that can be told

James Robertson (56), Detroit

><

WHY

HOW

WHAT

The first half

Realization

The second half

Integration

This is the master dramaturgy of legends, tales, movies and books

The hero's journey by Joseph Campbell

>< This will be your master image at the end of this story – holistic innovation

www.horntorus.com

><

An excursion to

perception &

modern physics

Holistic

Innovation

„Forget what we‘re told, before we get too old“

Snow Patrol (Chasing Cars)

The future of

growth

><

VW, Google, Onlinehealthmag

Good old days - unpredictable future – loss and desire for the moment

1989 Barret Lyon

“A corporation is a living organism; it has to continue

to shed its skin, adapt its business concepts…

The sum total is complete transformation”

Andrew Grove, Founder of Intel

The year the Internet started to change the game

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Telegraph Mobile phone

(Motorola) Car phone

Photo

(Toshiba)

Touch + E-Mail

(IBM)

Music

(Siemens) Video

(Nokia)

Apple

Browser

(Nokia)

Electrical Engineering

+

Information Technology

+

Optics

+

Material Science

1861 1973 1983 1989 1996 1999 2001 2003 2007 Electrical Engineering

43.000.000.000.000.000.000.000.000.000.000

possible arrangements of the Rubric’s cube

The power of combination – cross technology & cross industry innovations

>< Answer 25 - AND after 62 steps we would have crossed the observable universe (93bio LY)

length = 40.000.000m

2? = 40.000.000

1m

2m etc.

How many exponential

steps to circle the equator?

>< We battle against change – unlike Generation Z

88% of consumers are influenced by other consumers 'online comments Source: Econsultancy.com

With Big Data our (consumer) behaviors will be 100% predictable Eric Schmidt / Google

By 2020 the nr. of devices connected to the

internet will exceed 40bio Source: theconnectivist.com

Abaadvertising.com

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Car key

Credit Card

Medical Device

Smart Phone

…..

Watch

This is the beginning of a new era of payment …. We might also read the time

Presse.com

><

Richard Branson (Virgin)

“Protect the downside”

“Think Long-Term”

Challenging assumptions and crossing the chasm by harnessing exponential technologies

Larry Page (Google) Elon Musk (Tesla) Jeff Bezos (Amazon)

“Rapidly iterate

and fail quickly”

“Think in probabilities”

>< New doors will remain locked until we start closing the old ones

The diffusion of “anything” model Symbionts killing its host…

>< Theory of long economic waves (named by Schumpeter) – which is Nr.6 ?

1780 Steam Engine > Textile

1840 Railway > Transport

1890 Electricity > Consumption

1940 Automobile > Mobility

1980 IT > Globalization & Communication

201X ?? > ??

Deg

ree

of C

onne

ctiv

ity,

Com

plex

ity, S

peed

etc

.

1st KC (60 years) 2nd KC (50 years) 3rd KC (50 years) 4th KC (40 years) 5th KC (35 years)

Panic of 1837

Founder Crisis (1870s)

1929 Global Economic Crisis

Oil Crisis (1970s)

Financial/Debt Crisis (2008)

6th KC

N. Kondratjew (1892-1938)

><

An excursion to

perception &

modern physics

Holistic

Innovation

The future of

growth

„Forget what we‘re told, before we get too old“

Snow Patrol (Chasing Cars)

><

Bildquelle: Innowise.de alphacoders.com

Our brain assembles a reality by using only 10% of signals from the “outside world”

10% rule

>< We simply construe reality

Laut einer Sutide an eeinr enhsegciln Utvriesänit ist

es egal, in wlhecer Rloheegifne die Buctbeashn in

eniem Wrot snid.

Das eizing Wtchigie ist, dsas der erste und der lettze

Btasbhcue am rtgihcein Pltaz snid.

Das legit daarn, dass wir nchit jeedn Bhubcsetan

aellin lesen, serondn das Wrot als Gnezas.

>< „Everything that you pray for – believe that you‘ve already got it, then it will be yours“

(Mk 11, 23-24)

Conciousness

Actuating values e.g. belief, values, attitude etc. Observed Reality

(Input Parameter)

Selected Reality

(Output Parameter)

We create reality

by observation

We are movie projector AND big screen

Feedback towards stable input parameter

>< Through interaction there is something like a collective mutual understanding

>< Scientific process of cognition does not (yet) incorporate consciousness

… and thus can never explain a bent spoon…

Observation

Experiment

Measurement Hypothesis

Theory BEWEIS

IF THEN

Source: teleskop-express.de, kidspot.com.au,

genomejs.com, hufffingtonpost.com, flickr.com, amazon.de

>< Quantum physics 101

Source: nichtlustig.de

>< Up to now we‘ve not applied to our daily life what we‘ve learnt in school

Did they actually teach us???

Wave or and Particle source: mpayer.at

Superposition of options collapses to

single reality once somebody observes Source: prezi.com

The observer manipulates the

outcome of the observation source:: gopixpic.com

Objectiveness

HOLISTUS ><

The art of connecting

„Science will never solve the final riddles of

nature, because we are an inseparable part

of nature and thus also part of the riddle“

Max Planck (1858-1947)

Source: wikipedia

><

An excursion to

perception &

modern physics

Holistic

Innovation

The future of

growth

„Forget what we‘re told, before we get too old“

Snow Patrol (Chasing Cars)

><

From the first there was the word…

Ability for creation through language (50.000-200.000yrs) and script (5.000-10.000yrs.)

>< The traditional innovation funnel

Trend scouting

Road mapping

Corporate Foresight

….

>< Ouch!

>< Open Innovation: So So – but still static

Benchmarking

Collaboration

Best Practice

….

><

Source: Innowise.de

Embedded Innovation: Almost – but still static

><

Source: effectuation.org

Effectuation – entrepreneurial thinking

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Classical Management Effectuation

Static Innovation Dynamic Innovation ???

Start taking action, based on what you have readily available

Protect your downside – embrace surprise from uncertainty – form partnerships

>< A model for a dynamic & holistic Innovation funnel

Inflow & mix – contraction & compaction – expansion & chilling – recirculation & regeneration

Source: horntorus.com

ROTATION

“Interaction rate”

REVOLUTION

“Iteration Speed”

>< Always keep the pendulum in mind (watch experiment)

THE EVOLUTION OF INNOVATION

http://de.slideshare.net/Wick0611/

><

Evovation – Evolutionary Innovation