Expansions!Working with Expansions!

Role of OD in Tier 1 and Tier 2 includes

managing expansions!

The Role of OD

LC development through

Growth/OD Model

Integrated Education Cycle

including Internal Communication

Expansions (For tier 1 and 2) part

of Model

Expansions Create an Expansions development

PlanExpansion

creation/management

TIMELINE

Goals:

• Programme contribution

• Define KPIs

Expansions strategy

and coaching model

Structure and Synergy on MC

team and in LCs to manage Expansions

• Expansions management should be embedded into the growth/OD model so that expansions have ONLY ONE Focus programme – it is possible that different expansions have different focus areas – depending on capacity, entity goals and market reality of expansions

• Ensure the number of expansions in the entity are just right to achieve goals of the entity

• In general this is the role of a VP OD but in tier 1 entities you can choose to have an Expansions manager on the MC

• Expansions need a clear coaching model with TM support and focus programme support so ensure there is HR to do this coaching and tracking

• The MCVP of programme which expansions are focusing on needs to work in synergy completely with VP OD and expansions manager (if there is one) to ensure alignment in expansion coaching and education

• Ensure complete customization for expansions at conferences too!

Expansions

Let’s look at an Expansions strategy template..

What are all the things you need to plan?

Goals

• Number of Expansions currently • Target number of Official Expansions by June 2014• Target number of Official expansions converting to LCs by June

2014• Contribution of Expansions to GCDP GIP (Specifically to focus

programmes)• % contribution of GCDP GIP from expansions to AIESEC in

Russia • Define goal expansion wise and total goal too.

Minimum criteria Once goals are defined:- Minimum criteria for an initiative to be an Official expansion- Minimum criteria and timeline for OE to convert to an LC

Expansions creation process• LC initiated expansion creation and timeline

- Top-bottom (Official partnerships with universities)- Bottom-top (Members from parent LC or expansion city/University help in

starting up)

• MC initiated expansion creation and timeline

Expansions MoS• Should relate to focus programme• Integrated Experiences• Also with some key TM KPIs because it is extremely important to

build talent capacity

Synergy on the MC team• National financial strategy for expansions development (subsidy, investment,

incentives)• Education and Operational cycle for expansions (conferences, coaching visits,

virtual)• Talent capacity development plan (Number of people, IXP, Leadership

development in expansions)• Synergy with Marketing (Sign ups for expansions, promotion on website)

Communication and Tracking • Specific Expansions conferences (Running as a separate track

during national conference or other timeline for the same)• Newsletters• Campaigns• Expansions monthly audit• Weekly tracking across focus programmes • Specific virtual education for expansions • Tracking completely based on set MoS

Structures for managing Expansions

NST:• Define NST Structure for new and existing expansions.• Take into considerations specific programme NST Management for expansions (Eg:

iGCDP or oGCDP) , General expansions manager, TM Manager for expansions

• Structure at LC level to manage expansions

• Structures in city based expansions and university based expansions

• Recruitment timeline

Expansion creation and development timeline

• Do this for all expansions so you know by 2015 how many expansions you will have, how many will convert to LCs and what are the goals and general development.

Expansion name

Expansion Initiative

Official Expansion

LC

Eg: XYZ September 2013

Jan 2014 December 2013