A PRESENTATION ON

MANAGEMENT CONCEPTS & APPLICATIONSSubmitted to Submitted byMr. Prabhat Kumar Aparna Mishra - 33 Anshita Srivastava - 27

FORCE FIELD ANALYSIS

Understanding the PressuresFor and Against ChangeIn people, groups and organizations

CONTENTS

Introduction - Force Field theory Concept of field Use of FFA Process of FFA Example Advantages & Limitations Conclusion

FORCE FIELD THEORYForce field analysis is a management technique developed by Kurt Lewin a pioneer in the field of social sciences, for diagnosing situations.

Lewin assumes that in any situation there are both driving and restraining forces that influence any change that may occur: Driving forces

Restraining forces

Equilibrium

CONCEPT OF FIELD For Kurt Lewin behavior was determined by totality of

an individual’s situation.

In his field theory, a ‘field’ is defined as ‘the totality of coexisting facts which are conceived of as mutually interdependent’.

USE OF FFAFFA is an analysis technique to identify forces that either drive or restrain planned change aimed at solving a problem in an organization. It is a creative activity that can be used by needs analysts as they focus on solutions which will help an organization make a transformation from the ‘current (problem) state’ to the ‘desired (solved) state’ as they identify interventions to improve performance.

PROCESSIt helps team members to view each case as two sets of off setting factors. It can be used to study existing problems, or to anticipate and plan more effectively for implementing change. To carry out a force field analysis, follow the following

steps:

List all forces for change in one column, and all forces against change in another column.

Assign a score to each force, from 1 (weak) to 5 (strong).

Draw a diagram showing the forces for and against, and the size of the forces.

EXAMPLE

ADVANTAGES & LIMITATIONS OF FFAConclusion of the example based on the score (12:10): the

plan of equipment upgradation in the hospital is feasible.

Thus, The FFA brings into the open factors which

will work for and against the closing of a gap and helps to

recognize circumstances which can and cannot be changed,

thereby providing means to eliminate barriers to goal

attainment.

LIMITATIONS

May oversimplify the relationships between factors that impact a problem.

All aspects of a problem may not be identified.

CONCLUSION This technique of managing change has a long history

and still maintains its utility despite its apparent

simplicity. It is beneficial to use when individuals need

to see the wider picture in a change program.

Thank you!