GC Venture Consul t ing

Reykjavik, Iceland (+354) 693 2061 gcventureconsulting.com consulting@gcventureconsulting.com

Innovative Acceleration

Strategy

Eff ic iency

Disrupt ion

Penetrat ion

Turnover

Prof i tabi l i ty

STRATEGY

EFFICIENCY

DISRUPTION

PENETRATION

TURNOVER

PROFITABILITY

We are a growing network of challenge-seeking marketing and technology professionals. We understand how important personal interaction is to those that seek assistance and therefore present our services on an individual basis instead of taking the traditional – and impersonal – approach. If you believe one of us may be able to help you, you can connect with him or her directly and take it from there. Our identifying feature is that of action and efficiency. We help you overcome challenges your business is facing without introducing a range of redundant elements that will drive up expenses and extend a project's duration. Our technology and data experts can turn your operation into a powerhouse that our marketing professionals transform into a warship using the latest disruptive marketing technologies. The limit of what we can do is literally set by you.

G C Ve n t u r eC o n s u l t i n g

TWO-SESSION WORKSHOP FOR EXECUTIVE MANAGEMENT

WHO IS THIS FOR? Our innovative acceleration workshop

is specifically designed for the three

key positions able to transform a

traditional business into a dynamic

organization:

Chief Executive Officer

Chief Financial Officer

Chief Innovation Officer

These three participate exclusively in

the first session, whereas the second

session may involve other key

personnel.

Rethinking corporate innovationTWO-SESSION WORKSHOP FOR EXECUTIVE MANAGEMENTInnovation is essential for continued corporate

growth, yet successful growth reduces the

ability of corporations to innovate. In order to

harness the innovative drive, corporations

have opened up innovation labs, participate in

innovative events and workshops, buy

innovative start-ups and engage in a variety of

activities to prevent internal stagnancy. Still,

the level of innovation remains low and

happens too slowly to realize its full gains.

Corporations can save considerably by taking

advantage of innovations in the field of

marketing. Among such innovations are

technologies and platforms that enable them

to reach customers more efficiently, better

understand their needs and wants, and

engage them in a way that increases their

loyalty. The objective of this workshop is to

increase your turnover, market share and

customer retention.

Factors that limit innovative investments

ACCELERATED INNOVATION THROUGH STRATEGIC RECONFIGURATION

STRUCTURAL FACTORS

Innovation is not part of the corporate strategy

and rather orbits around it, thereby lacking a

firm anchor. Determining the financial risk of

investing in innovation usually does not factor in

the risk of not doing so. Too many decision-

making layers delay or even prevent innovation.

These challenges can be effectively overcome.

PERSONNEL FACTORS

Information overload overwhelms personnel

causing a blockage. Relocation of a key

individual may send negotiations back to square

one resulting in loss of time and opportunity.

Being accountable for an investment causes

decision-making reluctance that can render a

company less competitive. Removing these

obstacles result in a more dynamic organization.

THE DYNAMIC ORGANIZATION Many organizations have Innovation Managers and Innovation Budgets. The primary problem is that the two are not connected or fully functional under the traditional structure. Both have to be reconfigured to become effective.

Our workshop addresses these issues. It helps you identify and overcome internal challenges, understand how receptive to innovation your business truly is, and sheds light on where innovation hits a wall. Each session has a duration of 3 ½ hours with a half-hour intermission. After the first session, you will go through a task list that is compiled during the workshop to verify that the challenges identified are truly present and that challenges not identified are absent. The second session includes your entire executive management team for that is where we bring it all together.

The Innovation Manager must have a clear role and be in control over the Innovation Budget in order to bring innovation to all levels within the organization. A fully innovative organization innovates across all divisions simultaneously yet in a synchronized and controlled manner that maximizes the overall innovative effect

SNORRI H. GUDMUNDSSONMBA, Marketing Management

Big Data and market research technology evangelist and consultant for nearly two decades. Independent Expert Evaluator within the European Commission’s funding frameworks with core focus on business viability and marketing strategies.

FROM CHAOS TO CLARITY

“When standing too close to an image, we lose the big picture. My primary role is to help you see your

organization as it really is by directing your attention to how it

may be perceived by your customers. My secondary role is to

help you improve it.”

WITHIN THE SHELL

The shell protects corporations from external threats and safeguards their internal resources. That is why our innovative acceleration workshop is held at company premises. We bring nothing in and nothing is brought out; everything takes place on-site.