Itl lecture-20 & 21 (logistical packaging)

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By :

Prof. Amit Kumar

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“Logistics has advanced from warehousing and

transportation to boardrooms of the successful leading

companies across the world. Due to increasing

importance of business logistics, it becomes necessary

for the student pursuing management education from

IILM- Graduate School of Management, to understand

logistics, its basic framework and practical utility.”

IILM-GSM

Importance of this course

International Trade Logistics

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Course: International Trade Logistics

1. Logistics - At the Centre of World Trade

2. Supply Chain Management

3. Warehousing: A Role Beyond Storage

4. Material Handling & Storage System

5. Transportation: Backbone of Logistics

6. Logistics Packaging

7. Global Logistics & Outsourcing

IILM-GSM

International Trade Logistics

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IILM-GSM

International Trade Logistics Logistical Packaging

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Contents

• Consumer Vs Logistical Packaging• Packaging as Unitization• Design Considerations• Logistical Packaging Requirement• Packaging Material• Packaging Cost• Case Study: Trans India Freight Services- Redefining

Automotive Logistics Packaging

IILM-GSM


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• Packaging is a marketing tool and is related to the performance of marketing function.

• Packaging forms the important cost element of the goods and represents 5-30% of the value of the goods depending on the product type.

• Packaging can be divided into two categories, that is consumer and logistical packaging.

Consumer or product packaging is basically done for convenience, market appeal and protecting the product from the effect of natural elements.

However, logistical or industrial packaging is a very critical element in the physical distribution process.

Consumer Vs Logistical Packaging

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Packaging can be divided into two categories, that is

consumer and logistical packaging. Product packaging is designed to meet marketing

objectives. But, logistical packaging is designed while keeping in

view the distribution objectives.

Primary purpose of logistical packaging is to prevent damage to the product during storage,

transportation and handling, when it is moved in bulk quantities for distribution in the market.

Consumer Vs Logistical Packaging

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The most common method of unitization is the use of

containers.

• Containers• Pallets• Slip-sheet

Packaging As Unitization

IILM-GSM


The process of grouping large number of products in convenient packs is called unitization.

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Containers• The most commonly used. Container may refer to: Items

used to contain, store, and transport products, such as: Carton, Bottle, Can etc.


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Pallets• A pallet sometimes called a skid, is a flat transport

structure that supports goods in a stable fashion while being lifted by a forklift, pallet jack, front loader or other.


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Slip-Sheet• Slip sheets are thin pallet-sized sheets made of plastic,

heavy laminated kraft paperboard, or corrugated fiberboard used in commercial shipping


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For logistical packaging variety of materials are in use.

However the most common are :

• Corrugated Fiberboard• Steels• Plastics• Wood

Packaging Material

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Case Study

IILM-GSM

Trans India Freight Services- Redefining Automotive Logistics Packaging


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Analysis Questions

IILM-GSM

1. Explain the term ‘logistical packaging’ with regard to automobile industry.

2. What is the novel packaging solution offered by Trans India and why?

3. How is ‘trans-rak’ enhancing the performance of auto logistical system?


Trans India Freight Services- Redefining Automotive Logistics Packaging

Leadership & Management

Itl lecture-20 & 21 (logistical packaging)