Ivan Teage - Thinking mobile at the NHM

Mobile thinking at the Natural History MuseumIvan Teage, Digital Development Manager

@ivanteage @NHM_London

Mobile devices are everywhere and here to stay

No. It’s about the basic needs of the visitor

It’s about the basic needs of the visitor

WiFi splash page and location aware services

Feasibility study

Evolution appEvaluation report

2014201320122011

Bug’s count app

Audobon eBook

Adaptivenhm.ac.uk

Aurasma AR app

Google indoormaps

Treasures gallery mobile website

Mobile ticketing website

Deep sea IDapp

Sky Alive app

Antenna gallerymedia guide

Reponsive website: WPY

WiFi splashpage

Reponsive website: eshop

Location aware app

Responsivenhm.ac.uk

Mobile programme so far…

Mobile app Mobile web Report / analysis

Feasibility study


2014201320122011

Bug’s count app

Audobon eBook

Adaptivenhm.ac.uk

Aurasma AR app

Google indoormaps



Deep sea IDapp

Sky Alive app



WiFi splashpage


Location aware app

Responsivenhm.ac.uk



Feasibility study


2014201320122011

Bug’s count app

Audobon eBook

Adaptivenhm.ac.uk

Aurasma AR app

Google indoormaps



Deep sea IDapp

Sky Alive app



WiFi splashpage


Location aware app

Responsivenhm.ac.uk



Has it happened yet for us? No.

Digital governance

Design & UX

Content production

Technology

development

Process and culture

Strategic influence

• Prioritisation of opportunities• Enabling innovation culture • Non-digital priorities

Major challenges

Interim measures are better than nothing

Understand how you select opportunities

Knowledge management is vital

Manage the big picture benefits

Evolve towards new ways of working

Lessons from the field

Leadership & Management

Ivan Teage - Thinking mobile at the NHM