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Mastering Content 4.0
And Other Unnatural Acts
Joe Gollner | @joegollnerManaging DirectorGnostyx Research Inc.
The Road to Content 4.0
Industry 1.0 to 4.0
Web 1.0 to 4.0
Content 1.0 to 4.0
Mastering Content 4.0
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Industry 1.0 – Division of Labor & Water/Steam Power
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Industry 2.0 –Assembly Line & Scientific Management
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Industry 3.0 – Computer Aided Manufacturing & Lean
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Industry 4.0 – Intelligent Manufacturing & Smart Parts
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The Steps to Industry 4.0 Recap
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Source: www.allaboutlean.com
Web 1.0 – Connecting Information Sources
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Web 2.0 – Connecting People
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Web 3.0 – Connecting Knowledge
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Web 4.0 – Connecting Intelligent Agents
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Increasing Intelligence of Connected Components
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Web 3.0 Web 4.0
Web 1.0 Web 2.0
Web PagesWeb Sites
PortalsSearchEngines
Blogs SocialMedia
Wikis Multi-UserGaming
Taxonomies
Ontologies
Artificial Intelligence
SemanticSearch
Natural Language Processing
Semantic Enterprise
AgentNetworks
SemanticRecommendation
Incr
easi
ng
Kn
ow
led
ge C
on
nec
tivi
ty &
Rea
son
ing
Increasing Social Connectivity & Engagement
Adapted from Source:
Nova Spivak, John Breslin, Mills Davis -in Semantic Web Report
2008
Content 1.0 – Content & Format are One
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Content 1.0 – Applies to Traditional Publishing
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Content 1.0 – Applies to Most Web / Mobile Sites
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Content 1.0 – Output Focused
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No separationbetweenthe contentand theinformationproduct beingpublished
Content
Product
Content1.0
Content 2.0 – The Separation of Content & Format
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Content 2.0 – Content Managed as Content
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Content is separated from format &it is used to produce two or moreinformation products
Product
Product
Content
Content2.0
Content 2.0 – Single Source Publishing
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Content 3.0 – “Integrated” Content
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Content 3.0 – Connecting the Content Dots
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Semantics
Product
Product
Source
Source
ProductContent
Content3.0
Multiple authoritativesources
Shared semantics
Numerous information events
Content 3.0 – End-to-End Lifecycle Integration
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Design
Guidelines
Process
Specifications
Part
Standards
Document
Services
Data
Services
Logic
Services
Operational
Feedback
Content
Evolution
Manufacturing
Logistics
Design
Intent
Plans
Deviations
Issues
Changes
Documentation
Notes
Production
Source to use bidirectional integration establishesan authority network that can continuously improve
Content 4.0 – Smart Content
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Content 4.0 – Self-Assembling & Self-Rendering
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ProductSource
SourceProduct
ProductSource
Semantics
ProductSource
SourceProduct
ProductSource
Semantics
ProductSource
SourceProduct
ProductSource
Semantics
Content thatassembles, transforms,& renders,
dynamicallyin response to contexts &agent needs
Content4.0
Content
Content 4.0 – What does it look like – really?
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Data Logic
Analytics Media
Text
Smart Content
Data Logic
Analytics Media
Text
Smart Content
Data Logic
Analytics Media
Text
Smart Content
Data Logic
Analytics Media
Text
Smart Content
Validation Processing
Validation Processing
Validation Processing
Validation Processing
The Emergence of Content 4.0
One FormatOne Owner
One Delivery
Many FormatsOne Owner
One Delivery
Many FormatsMany OwnersOne Delivery
Many FormatsMany Owners
Many Deliveries
Portal
CRM
Product DB
Feedback
EmbeddedHelp
SupportKnowledge
Base
Virtual Product
VirtualSupply Chain
Content MoleculesDiscovery
Agent
ChatBot
Content 1.0 Content 2.0 Content 3.0 Content 4.0
Publications Topics Components Molecules
Industry 1.0 Industry 2.0 Industry 3.0 Industry 4.0
Prepared in Collaborationwith Marie Girard (IBM)
Content 4.0 is the Shape of Things to Come
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Implications
Inescapable Trends in Professional Communication
Content becomes much more precise & technical
Content creation becomes much more collaborative
Content creation becomes one part in a total system
Content activities become much more complex
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So What about Mastering Content 4.0?
Double-down on DigitalPursue the implications
Adapt to all the AnglesAnalytics
Video
Responsive design
Animation
Data-driven Interactivity
Enable CollaborationBe the connection
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Collaboration at the Heart of our Community
We are headed inthe right direction
There are engineering precedents to follow
The burden of complexity can be shared & managed
Together we can meet the challenge of Content 4.0
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Closing Thought – Content 4.0 is already here…
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The future is already here…it’s just not very evenly distributed
- William Gibson
Making Connections
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Joe GollnerManaging DirectorGnostyx Research Inc.1 Rideau Street, Suite 700Ottawa, Ontario, [email protected]
Twitter: @joegollner
Content Philosopher Blog:www.gollner.ca
