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Lakme was the first Indian Cosmetic brand. In this PPT we discuss about how Lakme uses several brand elements to provide its brand a premium look.
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Introduction
• Lakmé is an Indian brand of cosmetics, owned by Hindustan Unilever.
• Lakme started as a 100% subsidiary of Tata Oil Mills, part of the Tata Group.
Key Facts
• Country's first cosmetic brand• Colour cosmetics & skin care and extending
through the network of Lakme Beauty Salons.• Manifested through the Lakme Fashion Week.
Brand Elements
• Brand Name: Lakmé • URL: http://www.lakmeindia.com/• Logo: • Slogan: On Top of the World
Packaging
Packaging
Lakme Sun Expert
• Offer free samples: Cricket stadium• Seek on the spot feedback
Lakme Absolute Range
• Test market through Lakmé fashion week• Test market through Lakmé studio• Encourage model to post selfie in social
network.
Lakme classic
• Makeup for daily wear• Market testers at stores• Promotion through online reinvent studio• Video tutorial
Lakme 9 to 5 range
• For the office going• Begins with lakme’s own employees• Makeover studio at office cafeteria
Brand Association
Brand Association
Lakme Advertisements
• Lakme 9 to 5• Lakme Fruit Blast Face Wash