©Connector 2017

LE ADI N G T E AM S I N T H E DI G I T AL AG E

©Connector 2017

We leverage a fearless approach to creativity, a culture of

learning and a fast moving startup environment to

design digital products, engage influencers and produce

‘real world’ experiences.Some of these ideas build brand,

grow market share and increase revenue for our clients

while others become business drivers within our own

eco-system.

HELLO! J

©Connector 2017

SERVICES

PRODUCT DEVELOPMENT

We design innovative digital platforms, products and services for legacy brands

and startups that want to differentiate and connect with customers in a fast changing

world.

DIGITAL MARKETING

We are highly experienced digital specialists with an approach that marries

insight driven brand strategy and innovative creative communication to

deliver growth against each brief.

HUMAN NETWORKS

We design human networks that empower your team and communities to work better together, respond faster, co-create and be more effective in achieving their mutual goals. We design human networks that empower people to collaborate and innovate achieving exponential results.

INFLUENCER & SOCIAL ADS

We manage social ads, hand-pick influencers, micro-influencers and communities to amplify messages and deliver results for our clients.

RESEARCH & STRATEGY

Our holistic approach to strategy is underpinned by deep research to understand the client’s business and organisation. We then create transformative creative roadmaps to drive business growth.

©Connector 2017

TEAM

©Connector 2017

CLIENTS

©Connector 2017

Ivan Adriel is a post-digital strategist at Connector. He has

been working in the advertising and innovation industry

since he was 16 years old. He has developed multi-faceted

strategies as well as writing, designing and researching for

global brands like HBO, MTV, Citibank, Allianz, Sony,

Telefonica, Huawei, 3M, Uniphar while working throughout

South America and Europe.

Ivan guest wrote a chapter in a book called Understanding

Social Media - a book published by Kogan Page in the UK.

Ivan has also studied Innovation Strategy at Harvard

University, Data Analysis at General Assembly and

Leadership at Hyper Island.

IVAN ADRIEL

©Connector 2017

Suzie Dickinson is one of the newest members to the

Connector team. She joined at the start of January as an

intern. She is a recent graduate of Creative Digital Media

from the Institute of Technology, Blanchardstown. Suzie

has a keen interest in the world of social media, having

gained over 60,000 followers on her personal twitter

account.

SUZIE DICKINSON

©Connector 2017

We are pleased to meet you all and would like to thank you for

attending the Connector Open Day.

2017 will see more and more marketers turning to influencers

to help combat ad avoidance, bring fresh creativity to their

marketing and gain popularity with young people, who place a

lot of trust in celebrities and social media ‘stars’.

With influencer spending increasing, better results

measurement and outreach getting easier, it is the perfect

opportunity for you to join us and learn more about the

benefits of this marketing tactic!

HELLO! J

©Connector 2017

The Power of Collaboration

Project Reviews

Feedback

KEY CONNECTOR

©Connector 2017

A team-building activity in which teams must compete to

build the tallest free-standing structure out of 20 sticks of

spaghetti, one yard of tape, one yard of string, and one

marshmallow. It emphasizes group communication,

leadership dynamics, collaboration, innovation and problem

solving strategy. The Marshmallow Challenge was developed

by Tom Wujec, who has done the activity with hundreds of

groups around the world.

HELLO! J

©Connector 2017

• Build thetallestfreestandingstructure: Thewinningteamistheonethathasthetalleststructuremeasuredeitherfromthetabletopsurfaceorfromfloortothetopofthemarshmallow.Thatmeansthestructurecannotbesuspended fromahigherstructure,likeachair,ceilingorchandelier.

• Theentiremarshmallowmustbeon top: Theentiremarshmallowneedstobeonthetopofthestructure.Cuttingoreatingpartofthemarshmallowdisqualifiestheteam.

• Useasmuchoraslittleofthekitasneeded: Teamscanuseasmanyorasfewofthe20spaghettisticksasneeded,andasmuchoraslittleofthestringortape.Theteamcannotusethepaperbag/envelopeaspartoftheirstructure.

• Breakup thespaghetti, stringortape: Teamsarefreetobreakthespaghetti,orcutthetapeandstringtocreatenewstructures.

• Thechallenge lasts18minutes: Teamscannotholdontothestructurewhenthetimerunsout.Thosetouchingorsupportingthestructureattheendoftheexercisewillbedisqualified.

• Ensureeveryoneunderstands the rules: Repeattherulesifnecessaryandaskifanyonehasanyquestionsbeforestarting.

RULES

©Connector 2017

©Connector 2017

• Howdidweworkasagroup?• WhatroledidItake?HowdidIcontribute?• IsthereanythingIheldofffromdoing?Why?• WhatinsightscanItakefromthisexperiencethatIcouldapplyin

othercontexts?

REFLECTION

©Connector 2017

©Connector 2017

FEEDBACK IS

A GIFT

©Connector 2017

Feedback session in four simple questionsThe feedback session is structured as a series of questions that each person goes through and answers.1.What I am doing well?2.Where I can improve?3.What you are doing well.4.Where you can improve.

CONNECTOR FEEDBACK

©Connector 2017

FAILING CAN BE

SMART

“Failure is the opportunity to begin again more intelligently.”- Henry Ford

“I’ve failed over and over and over again in my life. And that is why I succeed.”- Michael Jordan

“I haven’t failed. I’ve just found 10,000 ways that won’t work."- Thomas Edison

©Connector 2017

HELLO! J

©Connector 2017

HOW CAN WE HELP?

ORGANISATIONAL DESIGN

CULTURE DESIGN

SOCIAL NETWORKS

©Connector 2017

CONTACT

connector.ieteam@connector.ie+ 353 1 906 0006Twitter: @connector18 Eustace Street,Temple Bar,Dublin 2