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OVERTOURISM IN EMERGING MARKETS
RWANDA & UGANDA
ROGER GOODACRE
Tourism Development Consultant
EAST AFRICA – GREAT LAKES REGION
VIRUNGA MOUNTAINS
KEY CHALLENGES
Negative images from the recent past
Big neighbouring competitors selling the same product
Over-reliance on one iconic attraction
COMMON STRATEGIC OBJECTIVES
Increase length of stay
Increase revenues
Spread traffic more widely
Diversify and upgrade the product
Improve service delivery
Reduce human-wildlife conflict
Ensure environmental and economic sustainability
COUNTRY PROFILE -RWANDA
Foreign Arrivals –
2010 504,000
2015 987,000
Of which leisure visitors = 6%
International Visitor Receipts
2010 $202M
2015 $368M
Contribution to GDP 8.3%
Total jobs 7.3%
Rwanda – Key Attractions
UGANDA COUNTRY PROFILE Foreign Arrivals –
2010 946,000
2015 1.3M
Of which leisure visitors = 7%
International Visitor Receipts
2010 $784M
2015 $1,174M
Contribution to GDP 6.6%
Total jobs 504,000
Uganda – Key Attractions
THE MOUNTAIN GORILLA EXPERIENCE
VOLCANOES NATIONAL PARK, RWANDA
BWINDI IMPENETRABLE FOREST, UGANDA
OUTCOMES
Rwanda bookings stagnant
Uganda bookings 90%
Operators modifying itineraries in favour of Uganda
REMEMBER - NEVER FACE DOWN A GORILLA!