Measuring the dollar value of participation

Communicatingcommunity with decision makers and investors

Are you an Asset or a Burden?

"Rule No. 1: Never Lose Money.

Rule No. 2: Never Forget Rule No. 1."

Survive and Thrive

• Survive - Realize your relevancy

to the bottom line.

• Thrive - Define the higher cause

of your community.

• Balance - Define the ladder of

engagement.

Survive Create the

Best Product

Be Ahead of

Competition

Be Interoperable

Research and

Innovate

Maximize Profits

Expand Globally

Products

Revenue

Customer Success

Support

Engineering

Marketing & PR

Teams Goals:

What is your contribution?

Understand the Bottom-line

Map the Marketing and Sales strategies

Understand your market and customer needs

Learn the roadmap in details

Explore your boundaries & Challenge them

The

Community

Vision

• What are you building?

• Why should people care?

• Who are your members?

• How will they get involved?

• It has to be bigger.

The “tension”

• Growing and supporting the community

requires resources

• Succeeding at scale requires global

support and advocacy

• Profits feeding Community feeding

Profits

The ladder of engagement

• Why should people care?

• Who are your users?

• What teams can be formed in your community?

• How are members empowered?

• Are you communicating the investment and values?

Zohar Babin, Sr. Director of Community & Ecosystem Partnerships

Zohar.Babin@Kaltura.com

@zohar

New York * San Francisco * London * São Paulo * Tel Aviv * Singapore