THE STORM REPORT

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Buzzworthy Products

Hottest Trends

memBrain @ CES 2017

Special Edition Report: CES 2017

January 5-8, 2017

THE STORM REPORT @ CES 2017

ABOUT CES According to the Consumer Electronics Association’s website, the International Consumer Electronics Show (International CES) showcases more than 3,800 exhibiting companies, including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more; a conference program with more than 300 conference sessions and more than 165K attendees from 150 countries.

ABOUT THIS REPORT Each year, memBrain attends CES to gather intelligence on hot new products as well as early radar for emerging trends. This special edition of the STORM Report is a compilation of memBrain’s observations from the CES show floor combined with the most “buzzed about” products according to leading industry publications including the CES 2017 Innovation Award winners.

For the past several years, memBrain has hosted a curated breakfast panel session featuring an interactive discussion related to the year’s most buzzed about topics at CES. This year, memBrain collaborated with the agency Wunderman to co-present our first ever “Collision” breakfast - featuring topics including Futurism, Products & Consumers, and Content and Content Channels. We’ve included highlights and a link to the entire presentation within this presentation.

Please let us know if you have any comments or questions related to the content or our methodology.

Enjoy!

(c) 2017 memBrain LLC Proprietary and Confidential. Not to be copied or disseminated without prior written authorization by memBrain, LLC.

SOURCES

BUZZWORTHY PRODUCTS

WILLOW

SMART BREAST PUMP

The Willow is a battery-operated all-in-one breast pump that slips right into a bra. The device collects up to 4 ounces of milk, is quiet as a mouse, and keeps track of milk and pumping time via an app. MSRP: $429

MANGOSLAB

NEMONIC PRINTER

Pair your smartphone to Mangoslab’s Nemonic printer, write a note in the companion, and the printer prints it out in sticky note form! This device uses thermal printing - meaning there’s no ink in the device - the ink is in the paper instead! MSRP: $120

RAZER:

PROJECT ARIANA

Project Ariana is a projector that extends your computer display or TV onto your walls for a more immersive experience. Ariana scans the room and projects an expanded view around your display, augmenting whatever is happening on the screen. MSRP: TBD.

RAZER:

PROJECT VALERIE

Razer’s concept computer Project Valerie fits THREE (3) 17-inch 4k-resolution displays into one 12-pound laptop! While still a prototype, Razer says the two side monitors will slide out of the main monitor for convenient storage. Project Valerie was just one of several gaming laptops shown off at CES. MSRP: TBD.

WHIRLPOOL:

ZERA FOOD RECYCLER

Built to help reduce food waste in landfills, the Zera Food Recycler converts household food waste into homemade fertilizer. It can handle a week’s worth of discarded food for an average family. IndieGoGo Early Bird Price: $699.

DELL:

XPS 13” 2-IN-1

Only .56 inches and 2.7 pounds, Dell’s XPS 13” 2-in-1 is the world’s smallest device of its kind - featuring an InfinityEdge display that can flip 360 degrees to become a tablet. With a sturdy build and a refined look, the laptop can be upgraded with a vivid HDR display, a fingerprint sensor, and an infrared camera. MSRP Entry Level Price: $999

MOHU:

AIRWAVE

The Mohu Airwave turns broadcast TV into an app accessible on the ROKU, Chromecast, and Apple TV devices. Users can simply set up the antenna and the Mohu Airwave transmits over-the-air (OTA) TV shows over a wifi network to the user’s streaming device. MSRP: $150

LG:

W-SERIES OLED TV

LG’s 2017 flagship TV is unbelievably thin, measuring only 2.5mm thick! The power to the TV is jammed into a futuristic looking Dolby Atmos soundbar, which is connected to the TV through a short clear cable. The W-Series OLED TV is so thin and light that the screen attaches directly to the wall. (Pricing is not yet available, but last year's G-series started at $4,999, and so it is anticipated that the new models will cost significantly more.)

SAMSUNG:

LIFESTYLE TV

The TV that never turns off… Samsung’s Lifestyle TV is described as “TVs designed to hide in plain sight.” Created to appeal to consumers concerned with matching their electronics to their decor, the Samsung Lifestyle TV double as a framed piece of art. When not in use, it turns into a picture to fit right in to the decor of the room! MSRP: TBD

CRAZYBABY:

MARS

Crazybaby’s Mars speaker uses magnetic levitation to levitate above its subwoofer base. Besides being outrageously cool, the levitating speaker provides near loss-free 360 Hi-Fi stereo sound, and can be paired with another Mars unit to provide surround sound. MSRP: $329

HONDA:

RIDING ASSIST

Just as the name implies, Honda’s Riding Assist Motorcycle keeps itself upright, even without a rider. At low speeds the front tire extends away from the vehicle, lowering the center of gravity and allowing the bike to self-balance. MSRP: TBD.

LINK: AKC

SMART DOG COLLAR

An official licensed product of The American Kennel Club, the Link doesn’t just track your dog’s location and activity, it’s companion app provides a host of features for owners to better bond with their pets. From personalized activity recommendations to training aids and digital albums, Link has positioned itself as the dog collar of the 21st century. MSRP: $199

MATTEL:

ARISTOTLE

Aristotle by Mattel doubles as a security camera and a speaker with a built-in smart-assistant, similar to Amazon’s Alexa. The Aristotle can detect when a child is crying and play lullabies, act as a baby monitor, and do various other tasks that help entertain, educate and soothe young children. MSRP: $300

ASUS:

ZENFONE AR

The ASUS ZenFone AR is the world’s first 5.7-inch smartphone with Tango and Daydream by Google. Tango is an exciting new augmented reality (AR) technology that changes the way users interact with the world and expands your vision. And with Daydream, you can experience high-quality, immersive virtual reality (VR) with your phone Besides having 8GB of RAM and a Snapdragon 821 processor, the phone is stylishly designed and light. MSRP: TBD

ARIST:

COFFEE BREWER

Arist’s coffee brewer does everything a barista does to make the perfect cup of coffee - it has an innovative precision brewing system, cup recognition technology, and an app with that allows you to customize your brew, order more beans, and download recipes! Since CES, Arist has announced a second Kickstarter Campaign, offering its brewer at a discount price from retail. MSRP: $899

HOTTEST TRENDS

DIGITAL ASSISTANTS

Digital assistants (like Amazon’s Alexa) were perhaps the most buzzed about products at CES 2017. This year marked a wide variety of third party devices entering the market with Alexa built-in such as speakers from Lenovo, 4K TVs, and Ford vehicles. Google is making a similar push with its Google Assistant, although on a smaller scale. While smart assistants will be everywhere in the near future, Alexa may finally provide the platform to unify all of our smart home gadgets.

AMAZON:

ALEXA

IOT GETS PERSONAL

The Internet of Things (IoT) was the driving force behind a broad range of products announced at CES 2017 - which will result in a significant growth in the volume of consumer data available. From monitoring and managing sleep schedules to smart beauty products (like the Kérastase/L’Oréal collaboration who bring worldwide hair expertise, and Withings for a smart hairbrush), products are getting more personal. Brands are already beginning to define their data strategy to match data points and consumer insights based on these products, and this trend will only continue to grow.

KÉRASTASE

+ WITHINGS

DIGITAL ASSISTANTS

Digital assistants (like Amazon’s Alexa) were perhaps the most buzzed about products at CES 2017. This year marked a wide variety of third party devices entering the market with Alexa built-in such as speakers from Lenovo, 4K TVs, and Ford vehicles. Google is making a similar push with its Google Assistant, although on a smaller scale. While smart assistants will be everywhere in the near future, Alexa may finally provide the platform to unify all of our smart home gadgets.

AMAZON:

ALEXA

SUPER-THIN TVS

Televisions are most definitely slimming down - with leading global manufacturers like LG and Samsung leveraging OLED technology to create devices that blend seamlessly into the living room or anywhere else in the home. While TV screens are getting thinner and thinner, some companies are working on screen-free futures altogether with laser projectors emerging as yet another possible viewing alternative… …get ready for your television to disappear!

SONY: BRAVIA

XBR-AIE OLED

Wearables were once again a popular trend at CES this year, with a focus on fitness and healthcare as well as fashion. Xenon’s e-skin is a lightweight shirt that tracks motion, and can be used for gaming, VR experiences, fitness, and healthcare. Nokia-owned Withings introduced the Steel HR, a stylish wristwatch that tracks activities, monitors heart rate, and acts as a sleep monitor. Fossil Brands offered the widest range of wearable tech at CES 2017, showcasing their products like a fashion range, with subtle designs and licensed brands like Marc Jacobs and Tory Burch.

WEARABLE TECH

XENOMA:

E-SKIN

Gaming continues to be a leading driver of innovation in both hardware and software. As demonstrated by Razer’s breakout gaming systems (mentioned earlier in this report) and ASUS’ ROG STRIX GL702 gaming laptop, manufacturers are tuning in to trends in gameplay into new features and product breakthroughs. With the demands of future gaming platforms (like VR) and Esports (poised to grow to $1B this year with an audience of 500M+), we anticipate that there will be new (and improved!) gaming platforms introduced annually from now on.

GAME ON

ASUS:

ROG STRIX GL702

As anticipated, Virtual Reality (VR) was a predominant trend at CES 2017. Perhaps the most notable evolution of the industry, however, was the introduction of various new experience-enhancing accessories. While equipment costs continues to be a barrier for the mass adoption of VR (while AR makes significant advancements), this new crop of VR accessories demonstrates that developers are evolving the VR user experience in anticipation a much larger adoption of the platform perhaps sooner than originally anticipated.

VR MAKING BABY STEPS

HTC VIVE:

MANUS VR GLOVES

HELLO AUTO…AUTO

FARADAY FUTURE:

FF91

Concept cars and autonomous vehicles flooded CES 2017. Standouts included the Tesla-competitor Faraday FF91 and the Chrysler Portal concept, which features a selfie-cam and facial recognition technology to automatically update entertainment preferences. Honda’s electric Neue concept combined driverless technology with ride sharing as it will operate as a part of a ride-sharing service when the owner is away. Toyota’s new Concept-i car is not only driverless, but features an AI assistant named Yui to help drivers perform tasks.

CONNECTED KIDS

LEGO:

BOOST

From sleep trainers and smart monitors, to wireless breast pumps and robot assistants, a bevy of products designed with parents and kids in mind debuted at CES 2017. From Lego’s easy-to-use robot building and coding toolkit (“Boost”), to Fisher-Price’s new Smart Cycle (an exercise bike with a tablet mount and accompanying app), to Kuri, a smart human-like robot positioned to be a “robo-nanny,” smart devices are decidedly becoming more kids and family-centric- and electronics are becoming more kids and family friendly.

MEMBRAIN @ CES 2017

MEMBRAIN @ CES 2017

memBrain partnered with Wunderman for our first ever “Collision” breakfast event, featuring speakers from Logitech, MIT, MIKMAK, Refinery29, AdWeek, Cool Hunting and more. Co-hosted by Ken Hertz (memBrain) and Mark Read (Wunderman), Collision featured a broad range of topics including the impact of technology on the immediate and foreseeable future, consumers and products, as well as the evolution of content and content channels.

Watch the full video of the event on our Facebook page here: memBrain & Wunderman Present: “Collision” Breakfast @ CES 2017

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THE STORM REPORT

(c) 2017 memBrain LLC Proprietary and Confidential. Not to be copied or disseminated without prior written authorization by memBrain, LLC.

THANK YOU!(c) 2017 memBrain LLC Proprietary and Confidential. Not to be copied or disseminated without prior written authorization by memBrain, LLC.