Modernizing Your Ethics Program: The Living Code of Conduct

© 2015 NAVEX Global, Inc. All Rights Reserved.

www.navexglobal.com© 2015 NAVEX Global, Inc. All Rights Reserved.


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Modernizing Your Ethics Program: The Living Code of Conduct

December 1, 2015




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P R E S E N T E D B Y

Vice President,Product (Training)

NAVEX Global

Ingrid Fredeen, J.D.

Vice President,Online Learning Content

NAVEX Global

Rob Strulowitz




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Agenda

• Today’s Workplace and the Pressure to Get out of a Program Rut

• Modernizing Your Code and Re-Engaging Your Workforce

• How Truly Effective Training Can Help Drive Culture Change

• NAVEX Global’s Approach to Code Training

• Q&A




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M O D E R N I Z I N G Y O U R E T H I C S P R O G R A M

Today’s Workplace: The Pressure to Improve




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Top Training Program Objective:Culture Change

Source: NAVEX Global's 2015 Ethics and Compliance Training Benchmark Report




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Building a Strong Culture & Legal Defense

• Increasing pressure on E&C programs to demonstrate the value of every dollar they spend

• A compliance program can be seen as a “nice to have,” it is essential.

• Training is a critical part of the compliance program:

Your workforce is changing and your training must evolve too

Quality of training is vital to its success

• It can be difficult to demonstrate the ROI




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Understanding the Generational Workforce

GENERATION NICKNAMEBIRTH DATE

RANGEAGE

RANGESTEREOTYPES

EST. % IN 2020 WORKFORCE

Baby Boomers The Post-War Generation 1945-1964 51-70Optimism, innovation, achievement, individualism

22%

Generation X Gen X 1961-1981 34-54Autonomy, productivity, recognition, adaptability

20%

Generation Y Millennials 1975-1995 20-40Self-expression, comfort w/change, resilience, global awareness, connected

50%

Generation ZNet Generation/Digital Natives

1995-2015 0-20Technologically savvy, fast-paced, socially connected, creative, collaboration

7%

Sources: http://info.hoganassessments.com/blog/bid/171186/The-Generational-Workforce-of-the-Future , http://www.careerplanner.com/Career-Articles/Generations.cfm

http://info.hoganassessments.com/blog/bid/171186/The-Generational-Workforce-of-the-Future

http://www.careerplanner.com/Career-Articles/Generations.cfm




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New Trends Include Adapting Programs for Millennials & Creating Multi-Year Plans





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Higher Quality, Shorter & On-Demand Training are Top Strategies for Engaging Millennials





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Learning Preferences




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Number of Program Elements Plays a Role

Source: *Exploring Millennials, Journal of Academic and Business Ethics Volume 9 December 2014, p. 4 and ** Miesing and Preble, 1985, p. 470




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Modernizing Your Code of Conduct to Drive Organizational Culture




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The Next Generation of the Code of Conduct

Interactive PDF Code Agile Code




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Why Go Web-Based?

• Information consumption and dissemination has changed dramatically

• Organizations have begun to leverage documents that used to be “internal only” to increase client trust and bolster their brand images

• Case in point: annual reports that have moved from paper to digital

• Visibility into the use of the code with web analytics




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Web-Based Annual Report Example: Vodafone




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Web-Based Annual Report Example: Yahoo!




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Interactive PDF + Agile Code of Conduct

+

Interactive PDF Code Agile Code




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Growing Pressure on Today’s Codes to Cover More Information…

Broader Information

Help employees

connect the dots

Cover more topics




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…While Also Providing More Granular Information…

Deeper Information

Help employees

connect the dots

Cover more topics

What does this really mean?

Can I find the answer I need?




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Static Documents Cannot Meet These Growing Expectations

PDF Technology

Help employees

connect the dots

Cover more topics

What does this really mean?

Can I find the answer I need?




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Our Solution: Agile Code of Conduct

• Hosted, web-based, responsive design

• Marketing platform for employee engagement

• Rapid content updates

• Seamless integration with web reporting, policy management, eLearning and other resources

• Web analytics reporting




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Rich Media and Interactive Content




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FAQ Knowledge Base




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Search, Share, Ask Questions




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Metrics Drive Insight On Engagement

Common Search Terms• Reveal risks; update FAQs

Page Views• Reveal risks; drive content

& communications

Time on Site• Identify engagement levels




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How Truly Effective Training Can Help Drive Culture Change




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Top Three E&C Training Topics Remain the Same Year Over Year





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Quality of Training Drives Cultural Health

High Quality Drives Positive Impact

• Reflects your commitment to ethics and compliance

• Uses employee seat time effectively and respectfully

• Reinforces the values that drive better decision-making

• Helps employees understand their role in establishing a culture of ethics and respect

Poor Quality Drives Negative Impact

• Breeds and fosters employee cynicism about E&C messages

• Causes employees to “tune out” and miss key messaging altogether

• Doesn’t set expectations around culture and values

• Reflects poorly on your organization and its commitment to ethics and compliance




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Training is the Cornerstone of Your Ethics & Compliance Program• Code training should be the crown jewel of your E&C program.

Content is deployed to all employees and managers—so the investment is already high

Training should be top-notch quality—and a good use of their time

Content should be refreshed regularly

• At NAVEX Global, this is the approach we take for our clients:

We take our 18+ years of experience in the space

Apply our knowledge and expertise to each new course we release

Innovate to reflect contemporary trends and emerging topics

Regularly release new courses




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Trend Alert

Organizations are increasingly

deploying 30-minute courses,

even for their code, but it’s

still very common to deploy a

45 minute code course.




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Increase Engagement, Expand Reach.

Contemporary, engaging content that powers program effectiveness

Vivid, real-world scenarios retain interest and inspire ethical behavior

Flexible options meet your strategic and budgetary goals:

• Multiple course lengths

• Mobile and bandwidth-friendly formats

• High quality translations and experience for global learners




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ECOC5 Compliance Training




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Ethics and Code of Conduct 5




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Designed To Deliver Your Message

Sample Topics FCPA

Insider Trading

Export Controls

Info Security

Reporting

Comp. & Bonuses

Reporting

Sarbanes-Oxley

Health & Safety

Harass. & Discrim.

Fin. Integrity

Gov’t Contracts

Intellect. Property

Asset Protection

Antitrust

Privacy

Record Keeping

Pretexting

3rd Party Mgmt.

Technology Use




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Designed To Deliver Your Message

• Choose the topics that matter to your organization

• Map to your code

• Most organizations select 6-8 topics

FCPA

Insider Trading

Export Controls

Info Security

Reporting

Comp. & Bonuses

Reporting

Sarbanes-Oxley

Health & Safety

Harass. & Discrim.

Fin. Integrity

Gov’t Contracts

Intellect. Property

Asset Protection

Antitrust

Privacy

Record Keeping

Pretexting

3rd Party Mgmt.

Technology Use




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Key Take-Away: Organizations Must Innovate & Evolve Their Programs

• As organizations seek to change culture through their Codes of Conduct, it is vital to carefully consider the impact of product selection decisions.

• The Code is your cornerstone document

• Make it great

• Consider a web-based delivery format

• Training must drive culture change and risk mitigation

• Don’t depend on cheap, low-quality training

• Strive for the best training experience you can afford

• Spend budget dollars wisely on most critical topics (make them great)




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Questions




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Subscribe to Ethics & Compliance MattersTM




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Thank You for Joining Us!

Ingrid Fredeen VP, Online Learning Content, NAVEX [email protected]

Rob StrulowitzVP, Product, Online Training, NAVEX [email protected]

mailto:[email protected]

Leadership & Management

Modernizing Your Ethics Program: The Living Code of Conduct