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CASE STUDY ON
Presented by:-Payal
NupurSachi Jain
Reetu AroraRekha Balmiki
Supriya SharmaAkash Parth Sarthi
WHO IS DABBAWALA
• A dabbawala is a person with a box. He is the person who supplies house made food to the person carrying in the lunchboxes.
• Also known as tiffinwala, tiffin suppliers or anadata.
• Though the work sounds simple, it is actually a highly specialized trade that is over a century old and which has become integral to Mumbai’s culture.
HOW IT ALL STARTED
• It all started about 125 years back when a Parasi banker wanted to have home cooked food regularly in office and gave this responsibility to the first ever Dabbawala. Other people also liked the idea and the demand for Dabbadelivery soared.
• It was all informal and individual effort in the beginning, but visionary Mahadeo Havaji Bachche saw the opportunity and started the lunch delivery service in its present team-delivery format with 100 Dabbawalas.
• As the city grew, the demand for dabba delivery grew too. Our forefathers had the vision to create the Dabbacoding system that’s going on strong even today.
• The Coding system evolved through various stages with time. In the beginning it was simple colour coding. Now Mumbai is a widely spread metro with 3 local train routes. Our coding has also evolved into alpha numeric characters.
HOW IT WORKS
9:00-10:30 am
• This is the time when the
Dabbawallas collect the
Tiffin Boxes from the
respective houses and load all
the Tiffin boxes in a wooden
Cart which is ready to ship
now
HOW IT WORKS
10:35-11:20 am
• This time period is actually thejourney time. The Dabbawallasload the wooden crates filledwith Tiffin's onto the luggageor goods compartment in thetrain. Generally, they choose tooccupy the last compartment ofthe train.
HOW IT WORKS
11:20-12:30pm
• At this stage, the unloading takesplace at the destination station
• Re-arrangement of Tiffin's takesplace as per the destination areaand destination building
HOW IT WORKS
12:30-01:15 pm
• Lunch Time (Peoples areenjoying their deliciousfoods.)
HOW IT WORKS
1:15-02:00 pm
• Here on begins the collectionprocess where the Dabbawallashave to pick up the Tiffin'sfrom the offices where theyhad delivered almost an hourago.
HOW IT WORKS
2:00-02:30 pm
• The group members meet for thesegregation as per the destinationsuburb.
HOW IT WORKS
2:30-04:00 pm
• This is the stage where the final sorting and dispatch takes place. The group meets up at origin station and they finally sort out the Tiffin's as per the origin area
PROCESS OF DELIVERY OF DABBAS
Collection of DABBAS from the individual
homes and the DABBA
makers
Loading of the DABBAS into
the local trains as per the
locality groups
Unloading the DABBAS at
the destination
station
Delivery of the DABBAS
to the respective
offices/ place
Collection of the empty
DABBAS for returning to
the respective homes and
DABBA makers
Let us now look at an examples of these codes on the
tiffin's to better understand the system and what it all denotes:
VP
3E
MARKINGS OF A DABBA
Coding
VLP : Vile Parle (Sub hub in Mumbai)
9EX12 : Code for Dabbawallas at Destination
EX : Express Towers (Bldg. Name)
12 : Floor No.
E : Code for Dabbawallas at Residental Station
3 : Code for Destination Station (e.g.. NarimanPoint)
VLP
3E
ORGANIZATIONAL STRUCTURE
PRESIDENT
VICE PRESIDENT
GENERAL SECRETARY
TREASURER
DIRECTORS (09)
MUKADAM
MEMBERS (5000+)
13 Members
ORGANIZATIONAL STRUCTURE
NUTAN MUMBAI TIFFIN BOX SUPPLIER
(NMTBS)
GOVERNING COUNCIL MUKADAMS DABBAWALAS
SUB-GROUPS OF 15-25 members
SUPERVISED BY-4 MUKADAMS
Each group is financially independent but
co-ordinates with other for deliveries.
-PRESIDENT-VICE PRESIDENT-GENERAL SECRETARY-TREASURE-DIRECTORS (9)
DIVIDED
• Indirect competition is beingfaced from caters.
• Indirect threats from fast foodsand hotels.
• Ticket Restaurants
• Change in Timing
• Wide Range Publicity
• Operational Cost is Low
• Catering
• High Dependability on local Trains
• Funds for the Association
• Limited Access to Education
• Low Attrition Rate
• Customer Satisfaction
• Low Operation Cost
• Co-ordination, Team Spirit & TimeManagement
• Simplicity in Organization withinnovation
STRENGTHS WEAKNESS
THREATSOPPORTUNITIES
RULES AND REGULATIONS
DISCIPLINE :• No Alcohol Drinking during the business hours
• Wearing White Cap during business hours
• Carry Identity Cards
Code of conduct :• Rs. 500- Drinking on duty
• Rs. 100- Smoking on duty
• Rs. 25- Not wearing white cap
• Rs. 25- Not carrying ID card
• Rs. 1000- Leave without an indication, sacked if repeated in 2-3 instances
AMAZING FACTS ABOUT
MUMBAI’S DABBAWALAS
400,000TRANSACTIONS EVERDAY
ENVIRONMENT FRIENDLY
SIX SIGMA RATING
SELF – EMPLOYEDENTREPRENEURS
ISO – 9001CERTIFIED
UNIQUEIDENTIFYING SYSTEM
THANK
YOU