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Adeel Iftikhar ID:20397 Usama Mushtaq ID:19049 Rahul Rai ID:20400
Presented to :- Sir. Raja Mazhar Hameed
Group Members
Adeel Iftikhar
Principles of Management
Agenda , Location , History , Vision ,
Mission , Competitive
Strategy
History of Khokar Hotel.
What’s their Vision & Mission.
Idea behind Khokar Hotel.
Their Competitive & Corporate Strategies.
Their Management practices.
How they plan , organise , lead & control.What are their future plans & upcoming
projects
Agenda for Today’s Presentation
On Islamabad Highway. Near all Societies like Swan Garden ,
PWD. Sector O-9 , Emaar , Naval Encourage
, Bahria Town , Police Foundation . Prime location for a Hotel.
About Location
Hotel was made in 1981. That time it was not a hotel. Only a Dhaba. So that people & labours enjoy some tea &
lunch. In 1988, it shifted towards left on the
highway. Up till now, the hotel haven’t changed its
location
History
In 1981 , its owner is Taji Khokar . His control of this hotel was ended in
1988. Due to some political & financial
problems. In 1988 , Ali Khokar took the charge of it. Today, He’s the owner of the hotel.
Cont.
An aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future.
Their vision is to deliver quality food. Make their customer relationship better. By providing service & food. That can’t be measurable.
Vision
Mission are the goals of an organisation. Which they seek to achieve in long or short term.
Dependent on the type of mission. Khokar’s mission is to be the best in their
field. And also lead their competitive market.
Mission
In 1981, there was no hotel on Islamabad Highway Their an idea was born. Regarding the location. They opened a Dhaba. Who’s prime objective was to give customers. Affordable food & Qualitative at once. This quality factor gave them a jump. A reason through which they are competing today.
Idea Behind Khokar Hotel
Selecting a particular course
of action to achieve a
particular goal or objective.
In this competitive market some
strategies are :-
Cost leadership. Differentiation. Focus.
Strategy
Maximum lowest price. Maintaining high standard. Giving leadership or competitive
advantage over all competitors.
Cost-Leadership
The strategy in which a competitor offer different product/service then competition in the market.
This strategy is primarily based on :-
• Experience.• Creativity.• Conceptualization.• Knowledge.
Differentiation
Primarily focuses on Segment of the market & whether this segment is profitable on not.
It’s a combination of Cost-Leadership & Differentiation.
Focus
Khokar Hotel strategy is not a true Cost-leadership strategy.
Not a pure Differentiation strategy. Some what focus strategy. Focus on Cost. Same time focus on Differentiability
regarding environment.
Khokar Hotel Competitive Strategy
Usama Mushtaq
Principles of Management
Corporate Strategy ,Mana
gement Practices ,
Management Functions &
Decision Making.
Focus on environment. Want hotel as traditional/desi as
possible. Depicts Village Environment. Keep their prices low. Maximum customer attraction. Mainly focus on nearby societies &
travelling people.
Cont.
A strategy in which CEO & other executives makes decisions.
The decisions taken by top level of management.
These strategies include :-
Growth.Stability.Renewal.
Corporate Strategy
Competitors tries to stable himself. In competitive market. Companies like Cadbury focuses on stability. Large number of competitors. Maintaining its sales. Other competitors like Toblerone also focus
on stability strategy.
Stability
Strategy in which the competitor only focus on growth.
Growth for example sales growth , profit growth.
Companies like Coca-Cola , Fritolay(LAYs) use this strategy.
Growth
Competitors try to renew their strategy. Due to failures of strategy in the past. Retrenchment means renewal for short term
basis. Providing labours some facilities for
manufacturing. Turnaround means renewal for long term
basis. Like change of suppliers for raw material.
Renewal
An act of creating an environment, to achieve organisations goal.
They have 3 managers.
One for family hall.
One for chefs timing, passing & receiving orders.
One for Gent’s sitting.
These three managers manages all of the Khokar Hotel Clients, Services, Resources , Finance & many other functions.
Management Practices
Khokar’s Hotel strategy is GROWTH. In interview, Ali Khokar told us that
“We want to open as much Hotels, Fast foods as much as possible”.
Khokar Hotel Corporate Strategy
He/she has four functions.
Planning. Organising. Leading. Controllin
g.
This person is a manager. Regarding Management functions.
Person who oversees all the work so that organisation goals can be accomplished.
4 Functions of a Manager
Planning include Decision making , Strategy formulation.
For a manager its plans should always over lap with his/her decision.
Decision making is making figure out alternatives(options/strategies).
Planning
Decision
making
process has
8 steps.
• Identifying problem.• Identifying decision making
criteria.• Allocating weight to criteria.• Developing alternatives.• Analysing alternatives.• Selecting an alternative.• Implementing an alternative.• Evaluating alternatives.
Decision Making
Managers make decisions on the basis of these four factors.
Rationality.
Bounded Rationality.
Role of Intuition.
Role of Evidence Based Management.
Managers Making Decisions
Rahul Rai
Principles of Management
Strategy Formulation, Organising ,
Leading , Leadership
Traits, Controlling , Controlling
Process,
Choosing an alternative for future outcome among different alternatives.
Strategy can be formed the following process.• Analyse current environment/scenario.• Do an External analysis.• Do an Internal analysis.• Formulating Strategy.• Implementing Strategy.• Evaluating Results.
Strategy Formulation
There goal is attract maximum customers. So they plan to make their place as
attractive as possible. Decisions are based on bounded rationality
& role of evidence based management.
Khokar Hotel Planning
Team structure.• In which
teams are made from internal or by combining other departments.
Matrix based.• in which all of
the employees & managers have access to every member of organisation.
Today’s Organisational Designs
Goal toBe
achieved
Doing a task efficiently &
effectively as possible.
It include:-• Work
specialization.• Departmentalizati
on.• Chain of
command.• Span of control.• Centralization or
Decentralization.
Organising
Khokar Hotel is organised in a centralized manner.
All employees should ask from manager to do some task.
This centralization is having a team structure.
This way their resources are managed & used efficiently.
Khokar Hotel’s Organising
Setting a direction for the managers &
employees to do their task.
• To achieve organisations goal.
• Leadership can be achieved by :-• Job satisfaction.• Organisational
commitment.• Employees Engagement.• Attitudes & Consistancy.
Leading
Leading contains motivation for the emplyees.
Some theories are :- • Maslow’s hierarchy theory.• McGragor’s Theory X & Theory Y.• Herzberg Two Factor theory.
Cont.
In today’s market, Leaders possess these qualities.
Drive.Desire to lead.
Honesty & Integrity.
Self Confidence.
Intelligence.
Job-Relevant Knowledge.
Extraversion.
Leadership Traits
Khokar hotel owner have all the qualities of leader.
Because from 1981 , they are the first to take this initiative.
And they are motivated because they think thattheir ambition will be achieved.
They are following :-
Maslow’s hierarchy theory.
McGragor’s Theory X & Theory Y.
Khokar Hotel & Leadership
Controlling is the core of every function of management.
You can evaluate organisation’s performance.
In this you need to keep an eye on your employee.
And analyse their performances. Give them rewards if they deserve. Or give them warning if they fail for the
companies future.
Controlling
Controlling process is a three step process.
This process is also called benchmarking.
• Measuring Actual Performance.• Comparing actual performance with the
standards.• Taking Managerial Actions.
The steps are :-
Controlling Process
Khokar Hotel do keep an eye on its employees.
Also they try to benchmark their
performance.
The controlling process help them to keep an on their:-• Resources.• Employees behaviour.
• Maintain their standard.
Khokar Hotel & Controlling
Open a Hotel in which Groom Saloon.
Bride Parlour.
One floor only dedicated to Kitchen.Hall that can have a capacity of 2,000
people.5 star restaurant menu.
Khokar Hotel Future Plans
“A work is a work either sweeping or managing, do it with heart & devotion,never say why I am doing it, just do it ,
It will pay you back ”
Golden Words by Ali Khokar