By – Sanjeet Yadav

Rationality And Creativity In Decision Making

What is Decision Making ..?

Decision is a thought process of selecting a logical choice from the available options . For a good decision, a person must weight the positives and negatives of each option, and consider all the alternatives.

Rational decision making is a multi-step process for making choices between alternatives. The process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight .

In a rational decision making process, a business manager will often employ a series of analytical steps to review relevant facts, observations and possible outcomes before choosing a particular course of action ".

What Is Rational Decision Making....?

1.Identify Problem2.Choose The best Decision Style3.Develop Alternative Solutions

4.Choose the Best Solution

6.Evalute decision Outcomes5.Implement the selected alternative

Steps of Rational decision

1. Identification Of The Problem – This Step is comparatively easier than the other steps , as the Upper Management already Mentioned the Problem which have to be Solved .

2. Selection of best decision Style - The next step in the rational decision-making process is to identify the decision criteria. This step deals with choosing variables that will determine the decision outcome

3. Develop Alternative solution - The next step is to develop alternatives, which is where the potential solutions need to be considered. There will not be any consideration in this step, just a generated list of alternatives.

4. Choosing the best solutions – This step includes choosing of best alternative from the available

5. Implementation of the Selected Alternative – The alternative ( Option ) which has been selected earlier has to be implemented . So , all the planning , Mapping regarding the alternative is done in this step .

6. Evaluating the Decision Outcome - It seems to be the most important part of whole Rational Modal . By evaluating the results , the managers can understand whether their decision was right or how much the benefit or Profit they gain by implementing the respective decision .

Advantages And Limitations of Rational Decision Making....

Advantages.... - Addressing complex decisions by breaking them down - Characterizing decision problems and goals to ensure

addressing all needs and desires - A growing capability to analyze and access the

information that can improve guidance based on the facts

Limitations….- The whole Rational decision making modal is time

consuming and cannot be taken without knowing all the facts and information's .

Creativity is a human faculty which helps individuals and groups to take sound decisions on various problems , It is a vital ingredient in successful decision Making .

Creativity is generally defined as an ability to think originality and bring out something new . It is not necessarily a super human ability . It is a genuine human thinking process by which certain individuals conceive ideas which do not strike others .However , Creativity by itself is not enough in decision making .

What is Creative Decision Making...?

In Rational decision making individuals are analytic , fact and a step by step process to come to a decision . Whereas , creativity is an ability to bring out something new or novel .

For the best of the results and decisions , the managers or individuals must use both the Decision making modal ( i.e. Rational modal and Creative Modal ) according to the Situations and Circumstances .

Difference Between Rationality and creativity .....