Rumble Fox: How to Lead a BrainstormDigiday Agency Innovation Camp

info@rumblefox.com 917 621 4345

August 25, 2015

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What it says What it does

A Digital Agency that Creates Brand-Building Experiences

Brand-building Experiences

Experience Design Technology

Strategy & Planning

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Innovation is about creating and increasing value

… not being new

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Leading Innovation in Leading Companies

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Brainstorming Turning processes into techniques

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How can we hack if we don’t have tricked out Linux laptops, mouth-breathers and cases of Red Bull?

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Hacker, Maker, Agile, Lean

Common Themes

• Multi-disciplinary teams • Fast, fast, fast • Quantity leads to Quality • Allow for, encourage, and embrace false starts, half-ideas, notions • Think about service, utility, fun, and emotion • Broader definition of prototypes

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Step 1 Focus, Focus, Focus

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Step 2 Give (Gentle) Guidance

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Step 3 Collaboration

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Collaboration is Key

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But What Does Collaboration Mean?

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Collaboration = And not But Be positive and Build on the ideas of others

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Step 4 Critique not Criticism

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Critique

• Improvement (Not Judgement) • Set the tone • Don’t hide/Be honest • Build on the idea • Be specific • Helping not squashing

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Step 5 Think Big

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Help Your Team Get to Great Ideas Fast

• Know your purpose • Don’t rein it in (yet) • Build upon and listen • Real communication is critical (in a good way) • Think big and wild and go for quantity

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Thank you!rumblefox.com @rumblefox