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Scaling Agile through Social Movements
The social aspect of transformational efforts !!!
Joao Gama Lean Change Agent
[email protected] www.agileKaizen.com | agileKaizen, Ltd.
The Reality
Mindsets are adopted through people
Influencers
Doers
Inspirers
Skeptics
Protesters
Passives
Collective PowerTouch the “value strings” of the people
whose lives are affected by the challenge
Social movement builders must ensure the principals of purpose, authenticity, and self-realization are present
Social Movements
Emergence Social Ferment
Coalescence Popular excitement
Formalization Bureaucratization
Decline Institutionalization
Social Movements
Emergence Social Ferment
Coalescence Popular excitement
Formalization Bureaucratization
Decline Institutionalization
SETTING: • General sense of discontent without formal action. • Agitators raise consciousness & discontent in population.
PRIMARY ACTION: Forment agitators Examples: Pilot programs, culture hacking, identify influencers, visit organizations, invite guests, information radiators
Social Movements
Emergence Social Ferment
Coalescence Popular excitement
Formalization Bureaucratization
Decline Institutionalization
SETTING: • Clearly defined and focalized sense of discontent. • Agitators become aware of each other and join forces.
PRIMARY ACTION: Propagate knowledge Examples: Change canvas, perspective mapping, lean coffee, train-the-trainer, brown bag lunches, celebrations of success
Social Movements
Emergence Social Ferment
Coalescence Popular excitement
Formalization Bureaucratization
Decline Institutionalization
SETTING: • High levels of organization and coalition-based strategies. • Agitators sustain continued excitement & mobilization.
PRIMARY ACTION: Formalize functions Examples: Blast radius, impact mapping, retrospectives, community management, reduced role emphasis
Social Movements
Emergence Social Ferment
Coalescence Popular excitement
Formalization Bureaucratization
Decline Institutionalization
SETTING: • Decline through success, repression, co-optation, or failure. • Agitators re-integrate into mainstream.
PRIMARY ACTION: Distribute power Examples: Re-organizations, mission-based strategy
Deindividuation
Anonymity (individuals cannot be found)
As people move into a group resulting in a loss of individual identity and a gaining of the social identity of the group
Diffused Responsibility (individuals are not responsible)
Group Size (increases above two factors)
Building Engagement
• Lead from and for the collective
• Allow agency at all levels
• Explore and celebrate mythologies
• Embrace experimentation
• Establish communitas and enculturation
• Create meaningful reciprocity
• Harness visual and material culture
• Encourage selfhood
Social movement builders must ensure the principals of purpose, authenticity, and self-realization are present
Thank You
Joao Gama Lean Change Agent
[email protected] www.agileKaizen.com | agileKaizen, Ltd.
Scaling Agile through Social Movements The social aspect of transformational efforts
2-Day Workshop Lean Change Management
October 27 & 28 Impact Hub, Lisbon