Sustainable Tourism Introduction - Niki Glen - Responsible Tourism Dialogue 2020: 19 June 2014

Sustainability Week

Responsible Tourism

Dialogue

Presentation 19 June 2014

Presented by Niki Glen

1

TM

2

OVERVIEW

ACT RESPONSIBLY, GROW SUSTAINABLYTM

Society & Culture

Operations & Management

Environment

Economy

Copyright STPP – All Rights Reserved

Thanks to our Sponsors

And Special Thanks to ….

Phindile & Thabathani – Mount Fletcher- 10h34 min

Steve Haze – Yosemite Sequoia-23 h 55 min

Merida Roets – Kokstad -8 h 29 min

How to Leapfrog

Sustainable

Tourism

Implementation?

6

INDUSTRY QUOTES

“For large-scale renewing change to be successful, it has to be comprehensive and bold”:-

Jonathan Byrnes

Let’s be

comprehensive and

bold?

Let’s open doors for

mass scale

collaboration.

Tourism Dialogue Presenters

Risk & Mining

Specialist

Event Mgt Specialist

Sustainable Tourism

Specialist

Agriculture Specialist

Town & Regional Planner

Marketing Specialist

Conservation Specialist

Brand Guru and

Innovator

Ant

hony

Tur

ton

Hei

di v

an d

er W

att

Mer

ida

Roe

ts

Joha

n O

livie

r

Just

in H

awes

Ala

n R

oxto

n W

iggi

ll

Les

Car

lisle

Reh

ann

Cal

itz

9h30 – 10h00 Niki Glen Welcome & Introduction

10h00 – 10h30 Dr Anthony Turton Mining, Industry and Tourism Sustainability

10h30 – 10h50 Heidi van der Watt Sustainable Tourism & the next 20 years

10h50 – 11h10 Rehann Calitz Farm my City

11h10 – 11h30 Dr Merida Roets Some realities/lessons of Tourism for Rural Development

11h30 – 12h10 PANEL DISCUSSION

12h10 – 12h30 Johan Olivier Magaliesburg Development Initiative

12h30 – 13h30 LUNCH & NETWORKING

13h30 – 13h50 Alan Roxton Wiggill Marketing for the Community

13h50 – 14h10 Justin Hawes – Event Greening – Lessons from COP17

14h10 – 14h30 Les Carlisle &Beyond Case Study

14h30 – 15h00 PANEL DISCUSSION & WRAP UP

RESPONSIBLE TOURISM DIALOGUECSIR INTERNATIONAL CONVENTION CENTRE19 June 2014

Sustainability Week

Responsible Tourism

Dialogue

Presentation 19 June 2014

Presented by Niki Glen and

Caroline

Ungersbock

10

TM

11

Overview

Value Of a Tourist

The Value of a small business

Vision, Mission and Values

Objectives and Approach

Main Objectives

THE VALUE OF A TOURIST

12

13

When is one a tourist?

According to the UNWTO a Tourist is defined as:-

A person who travels to and stays in a place outside of his/her usual environment for more than 24 hours and not more than 1 consecutive year, for leisure, business ……...

1414

Art

Culture

History

Architecture

People

Communities

Natural

Beauty

Biodiversity

Sports

Beautiful places

Friendly people

Protected Animals

Nature History

OPPORTUNITY Protect what is good – protect our assets

Outcomes:Continued tourism to our Country, Region, Town


WHAT TOURISTS SEE?

Architecture

Culture

History

1515

Littered landscapes

Poverty

Crime & Violence

OPPORTUNITY Look after our people & places

Outcomes:Continued tourism to our Country, Region, Town

Unfair labour practices

Homeless

Poverty Litter

Violence Exploitation

Child labour Crime

WHAT TOURISTS ALSO SEE?


16

WHAT TOURISTS DON’T SEE?

OPPORTUNITY Ensure that the right people benefit from tourism

Outcomes:Growth in pride and prosperity of our country and its people

Copyright STPP all rights reserved

THE VALUE OF A TOURIST

RRRRRRRRRRRRRRRR

Need Direction

sHead Ache

Needs Accommodati

on

Needs Petrol

Wants Adventur

e

Needs Jersey

OPPORTUNITY

Excellent service – across all industries

Outcomes:Return visits to Country, Region, Town

Need Food

R RRRRRR

RRRRRR

RRRRRRRR

RRRRRRRRRRRR


Optimise the Multiplier EffectImpact of tourism spend on local products, services and informal economies

Minimise LeakageMinimise the spend on goods and services bought outside local community

Local

Regional

National

International

Local

Regional

National

Int’l

Transformation

Tourist Dollar

TO MAKE TOURISM SPEND GO FURTHER

AAAAAAAAAA AAA

AAAAAAAAAAAA

AAAAAAAAAAAA

AAAAAAAAAAAA

local buying power createdCopyright STPP – All Rights Reserved

THE VALUE OF A SMALL BUSINESS

Nature Guides


Micro Farmers

Accommodation

Food Production

RestaurantsHome Industries

Memories

ServicesActivities

Places

People

Art

Accommodation

THE VALUE OF A SMALL BUSINESS

Deterrants

Red Tape

Bylaws

Utility Costs

Labour Laws

Brown Signs

Incentives

Rebates

Tax Breaks

Business Support

Market Access

Grading

Certification


Small Businesses employ more people relative to their larger counterparts e.g. Guesthouse with 6 rooms employ 6 people directly

VISION, MISSION, VALUES

21

VISION, MISSION, VALUES

MissionWe use sustainable tourism to create harmonious and prosperous societies, working in partnership with central, regional, local, public, private and community stakeholders.

VisionTo be the most impactful mass sustainable tourism implementation programme

Values Empowerment of people

Preservation of environment

Economic prosperity for

communities

Thriving small businesses

OUR OBJECTIVES AND

APPROACH

23

TO PROTECT TOURISM ASSETS

$$

$

$Select few people benefit from tourism

Impoverished communities

Sport /Recreation

Nature

Sea

Business

People, Culture, History

AND to ensure that everybody can participate in what SA has to offer

Sun


TO CREATE JOBS & DEVELOP SKILLS

To provide skills for

those who have jobs

To provide skills for

those who want

opportunities & jobs

To empower

communities to create their own prosperitythrough tourism

26

Basic Economics Reduce Cost

Increase Income

Lower Compliance

Barriers

Be a good employer

Protect your assets

Contribute to local

prosperity

ST

SELF COMMUNITY OTHER

Water & Energy Saving

_____Indigenous

Gardens_____Guest

Communication

_____Waste

Separation______

Marketing your business

Local Purchases

_____Vegetable Gardens

_____Guest

Communication

_____Waste

Removal & Management

_____Marketing your Town / Region

By-Laws_____

Rates& Taxes_____

Historical_____

Infrastructure_____

Sercvices_____

Conservation

STPP facilitates collaboration

STPP Mobilises

STPP Simplifies

The journey starts here

FEEDER FOR CERTIFICATION BODIESTO BE A FEEDER FOR CERTIFICATIONSANS 1162:2011

Cultural & Social

Environmental

Economic

Operations &

Management

250 Certified

Accommodation

STPP Mobilises

STPP Mobilises

27

STPP INCORPORATES STRATEGIES

Universal

Access

NTSS

NDP

SANS1162

RuralDevPlan

Service

Excel-

lence

Local Conte

xt

Simplified for tourism business

Step-by-step.... ....mass scale

implementation... ....that requires all

stakeholders.... ....to collaborate... ....to achieve common

objectives

We do not re-invent any wheels!

We make existing wheels

work toghether

Tourism ActDomest

ic Tourism


STPP PROMOTES COLLABORATIONTourism

Energy

Labo

ur

Ecd

ucati

on

Transport

Wom

en &

Children

Coop

era

tive

Govern

an

ce

Publ

ic

Wor

ks

Environment

Wate

r

Health

Art

s &

Cult

ure

Trade & Industy

Fore

stry,

Agri &

Fish

ing

Hum

an

Sett

lem

ents

Economic

Development

Tourism

SMME

Tourism

DartboardTM

Mass Scale

Colloboration

is the key to

Tourism SMMEs

success

BULLS EYECopyright STPP – All Rights Reserved

29

The Eastern Cape KZN Adventure

Agri-science tourism opportunity

Avi/NicheTourism Opportunity

COMMUNITY TOURISM OPPORTUNITY

SKILLS DEVELOPMENT OPPORTUNITY

STPP WORKS IN PARTNERSHIPS

Copyright STPP all rights reservedCopyright STPP – All Rights Reserved

31

s

AAAAAA

S

K

a

h

K

U

i

y

VALUE OF A TOURISTS

Energy

Water

Waste

Sourcing

ServiceOperations

StaffMeasurement

Telecomms

Financial Services

Safety/security

Green Building

By-laws

?

STPP PROVIDES SOLUTIONS ON THE JOURNEY

n

l


s

VALUE OF A TOURISTS

STPP ACKNOWLEDGES PROGESS


OUR MAIN ACTIVITIES

34

BUSINESS & COMMUNITY EMPOWERMENT

In Progress

How-to Programme

Skills Development Programme

Business Development Programme

Funding & Grant Applications


36

ADVOCACY AND AWARENESSC

ollab

ora

tion

/Access t

o

Mark

et

Med

ia &

Sem

inars

Netw

ork

s

VOLUME 1

VOLUME 2

MAGALIESBURG DEVELOPMENT INITIATIVE

To create the first Sustianable Town in South Africa - community driven project

Sustainable Tourism

Climate Change Awareness

Resource Efficiency

Programme

Staff Green Training

Universal Accessibility

Sensitisation

Customer Care and Service

Excellence training

Food Security Training


N12 TREASURE ROUTE / N3 GATEWAY

To create sustainable tourism routes in South Africa through upskilling of communities on routes

Sustainable Tourism

Climate Change Awareness

Resource Efficiency

Programme

Staff Green Training

Universal Accessibility

Sensitisation

Customer Care and Service

Excellence training

Food Security Training


39Copyright STPP all rights reserved

SURVEYS & DATA COLLECTION

Consumption Data & Trends

CONCLUSION

40

CONCLUSION

Partner with the STPP and make the programme work for Tourism

Businesses & Communties in South Africa

Ener

gy

Wat

erW

aste

Pro

cure

ment

Un

ivers

al

Access

By-l

aw

s

Serv

ice

Excellen

ce

Incen

tives

Food

G

ard

en

ing

Em

pow

erm

en

t

Com

mu

nit

y

Skills

D

evelo

pm

en

t

New

B

usin

esses

Please join the STPP journey


42Copyright STPP all rights reserved

SURVEYS & DATA COLLECTION

Consumption Data & Trends

THANK

YOU!

43

C O N T A C T U S O R F I N D U S

E

stpp.givengain.orgn 079 872 3160

[email protected]

3 www.stpp.co.za

SustainableTourismPP

@STPartnership

mxitapp.com/mystpp 011 430 4700q

Leadership & Management

Sustainable Tourism Introduction - Niki Glen - Responsible Tourism Dialogue 2020: 19 June 2014