OBJECTIVE:

• To share learning –key focused areas of Apple based on book: “The Steve Jobs Way” book

• The learning will help us in guiding our customers who wants to follow Steve Jobs

ABOUT THE AUTHOR AND BOOK

• Jay Elliot • One of the close associate of Steve

jobs • Worked as Sr. VP of Apple

• Book:• 4 Major principles:

• Product

• Talent

• Organization

• Marketing

PRODUCT

• Passion for the idea, product & perfection• If you are not passionate from the start, you will never

stick it out• Visit to ‘PARC’ - XEROX

PRODUCT

• Details matter, it’s worth waiting to get it right.• Intel • Think like customer:

• Micro analysis: Experience of customer

• Make it so simple that manual is not needed

• But there are times when you have to weigh the benefit of getting it right & the cost of being late to market• Hard Drive

TALENT

• Pirates not the navy • Power of small groups:

• Maximum 100

• Celebration / Events• Communication• Flow of information: Data

TALENT

• Recruiting level A candidates• Ensuring everything to ensure ‘A’

• Talent don’t focus on only money (sign)• Making sure products are used by team• Passion of leader will be passion of team• The Beatles: Group of four guys

ORGANIZATION

• Passion for the Idea, Product: Equal to all?• How to do find your passion?

• Passions are those ideas that don’t leave you alone. • They are the hopes, dreams and possibilities that consume your

thoughts. • Follow those passions despite skeptics and naysayers who do not have

the courage to follow their dreams.

• Passion fuels the rocket, but vision points the rocket to its ultimate destination• Goals

MARKETING

• Focus on Experience : 5 sensory• No cashier • Shining of tiles

• Keep it simple (Video of I pad launch)• High focus on how you feel by

using it

KUCH TO LOG KAHENGE…

i Thank You