3 ways

How Trade Marketing can add value to your brand

Trade Marketing can Add Value to Your Brand When harnessed properly Trade Marketing can offer the following VALUE to your business/brand1.Advice

2.Support

3.Direction

ADVICE TO YOUR BRAND�Insight development�Issues based category analysis�Range, Space, Merchandising�Customer performance analysis�Category reporting, explanation and action recommendation

SUPPORT TO YOUR BRAND

�Information provision�Promotional management�New Product Development launch support�Support brand activities

DIRECTION TO YOUR BRAND�Strategic planning role�Customer, category, brand�Category development�POP development�Promotional strategy

Contacts: ecentsmarketing@gmail.com for more trade marketing tips for Africa