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Intro
ProcessAdvertisement
Botticelli Hummer & DVDVIP-pass
Airport-shopWebsite appointment addition
Conclusion
5 means of communication
Create a new experience of buying shoesAn experience by which everyone will be
impressedCreate an experience from the beginning to
the end
communicatingstyle conscious extraordinairy extravaganza
Advertisement
2-layersMoving and standing still
Dynamic combinationHigh-tech feeling
ContrastRolemodel
GQ, Men’s Health, ...
VIP-pass
A priviliges pass
e.g.Jimmy WooNow&WowSupperclubSuitSupply
Access to exclusive invitation-only Botticelli party
Schiphol shop
Design while you flyTry and buy when you land
Exclusive areaDigital environment
Perfect target group meeting point